It was Bank Holiday in the UK, meaning many of us Brits have been visiting garden centres, carnivals or an exotic foreign clime. The digital media econmy stops for no one however, and these are just a few of the key things happening right now that you need to know about before attempting to do any work.
- Traditional TV still rules: The small screen is a stubborn thing. Despite the proliferation of smartphones and tablets, the average UK consumers spends four hours a day watching TV on a traditional set, compared to just 3.5 minutes a day on digital devices. (Stats from Thinkbox via Guardian.co.uk)
- Newspapers and WordPress: This question comes around every now and then – can you run a digital news operation on WordPress? The answer is “yes, if you really want to”, and the Washington Post is very keen, using it to build an iterative, responsive CMS. The video is worth a look. (Via Nieman Journalism Lab)
- Local World offers hope for local news: A sensible argument from former regional newspaper editor Neil Fowler on what the Local World project means for the sector. His point on the lower costbase and new methods offering more opportunity than negativity rings true (via the What Do We Mean By Local book, serialised by Guardian.co.uk)
- Microsoft’s Steve Ballmer steps down: I won’t add to the acres of pixels and newsprint devoted to this, but it’s worth conisdering that in April 2007 he claimed: “There’s no chance that the iPhone is going to get any significant market share. No chance. It’s a $500 subsidized item.” That wasn’t an unpopular view at the time and today it is testament to how quickly established wisdom gets overturned in technology.
- US real-time bidding forecast rises: According to Emarketer, which aggregates analysts’ predictions, the amount spent on trading RTB inventory in the US this year will rise to $3.34 billion, representing 22 percent of the total online disaply market. The period of 2013 to 2017 gets a slight upward revision on Emarketer’s previous guesstimate. (via adexchanger.com)
- An interesting piece of media sociology from radio presenter Colin Murray, a former BBC star now playing his trade, as they say in football, at commercial, UTV-owned broadcaster TalkSport, which is relevant to the “digital” debate. He tells the Guardian:
“You can hear when a presenter has looked it up and is faking it, using terminology they know nothing about. It’s like when you hear the word digital. Kids do not use the word digital. They don’t live in the digital era, that is their era – iPhones and computer games and tablets. As soon as you start using words like digital you are probably wrong for the youth market.”