Analysis2017-12-20T15:27:56+00:00

Analysis

TheMediaBriefing podcast: Cosmopolitan UK’s Farrah Storr on Snapchat and representation

In this week's edition of TheMediaBriefing, Esther talks to Cosmopolitan UK's editor-in-chief Farrah Storr about the brand's Snapchat success, whether women's magazines have a duty to be representative of an entire gender, and what the magazine might look like in the future.

May 16th, 2017|Tags: |

How The Lawyer implemented a high-value subscriptions strategy from scratch

The Lawyer is one of Centaur’s specialist titles, and over the past few years, has undergone a significant transformation from a free site and circulation magazine into a paid-for subscriptions product

May 15th, 2017|Tags: |

TheMediaBriefing podcast: The New European’s editor Matt Kelly on bravery and business models

In this week's episode of TheMediaBriefing, The New European's editor Matt Kelly discusses the respective strengths of right- and left-wing rhetoric, the ephemeral nature of pop-up publishing, and what it means for the paper to have been rewarded with four prizes at the British Media Awards last week.

May 10th, 2017|Tags: |

Analysis