While publishers are striving to keep the more loyal, older audience segments happy, a lot of those in the newspaper industry are vying for younger audiences. That’s in part due to the fact that it’s harder to reach them, making them something of an untapped resource, and also because by definition of being younger they will therefore be the future consumers of media. With that in mind, we decided to look at some of the demographic data from UK national newspapers, to see which generations they're attracting, and in what numbers.
Last week an idea making the rounds was that news publishers should have someone on staff dedicated to covering 4chan, since much of what we now call 'fake news' originates from the imageboard.
In this week's episode of TheMediaBriefing, we talk to Owain Rich, co-creator of the Trafficked VR experience, about the opportunities and challenges that come with making a VR film.
These results show DMGT faltering in areas that should have been easy wins.
"I think marketers and publishers would be stupid not to embrace instant articles and apps fully."
Growing ecommerce and affiliate revenue is a priority for the majority of publishers.
In this week's episode of TheMediaBriefing, we talk to author, blogger and podcaster polymath Emma Gannon about the death of 'the influencer', balancing authenticity and commercial concerns, and the relative value of corporate and personal brands.
A flurry of new studies from Deloitte and GlobalWebIndex offer us fresh insights into these audiences, in both the US and globally.
So as we start preparing to grapple with the implications of those changes in the run-up to Digital Media Strategies USA, we've put together a quick US media trends list that we'll be keeping our eyes on.
Instead of saving papers like the ones I used to manage, the chains’ strategies are creating dis-economies of scale that threaten to wipe out small community newspapers.
Airbnbmag needs a more long-term outlook, and will take longer to establish itself, particularly with such an infrequent publishing schedule.
Sorry. No data so far.
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