How old are you again? UK newspaper age demographics in 4 charts

While publishers are striving to keep the more loyal, older audience segments happy, a lot of those in the newspaper industry are vying for younger audiences. That’s in part due to the fact that it’s harder to reach them, making them something of an untapped resource, and also because by definition of being younger they will therefore be the future consumers of media. With that in mind, we decided to look at some of the demographic data from UK national newspapers, to see which generations they're attracting, and in what numbers.

June 16th, 2017|

TheMediaBriefing podcast: Owain Rich on the opportunities and challenges of VR storytelling

In this week's episode of TheMediaBriefing, we talk to Owain Rich, co-creator of the Trafficked VR experience, about the opportunities and challenges that come with making a VR film.

May 30th, 2017|Tags: |

TheMediaBriefing podcast: Author and podcaster Emma Gannon on authenticity and ‘the influencer’

In this week's episode of TheMediaBriefing, we talk to author, blogger and podcaster polymath Emma Gannon about the death of 'the influencer', balancing authenticity and commercial concerns, and the relative value of corporate and personal brands.

May 23rd, 2017|Tags: , |