We’re already more than halfway through 2015 (where does the time go?) so at TheMediaBriefing Towers we thought it was a good time to take a quick look back at some of our most popular stories of 2015.
Here’s what you’ve been busy reading on our site this year:
Using data collected from over 20,0000 people in 12 countries; the study providing a comprehensive cross-country picture of how news consumption is continuing to evolve in markets as diverse as the US, UK, Germany, Japan and Brazil.
The 2015 report arguably doesn’t reveal any particularly new developments, but it does firmly reinforce many of the major trends – such as the growing influence of smartphones, the role of social media and the rise of video consumption – that we have seen in recent years.
2) Digital dominates the conversation, but for the publishing industry in 2020, print will still dominate revenues
It is rare for an executive in the publishing industry, when contemplating the next five years, to talk positively about print. But this exclusive from Charlotte Miller, an analyst in Ovum‘s Digital Media practice, paints a much more optimistic view than many people would have expected.
Ovum’s research found that although digital is growing, it’s not doing so as fast as you might think. The extent of print’s resilience – in both the US and the UK – is a key takeaway from this study.
As more business models emerge, and the number of revenue streams at any one business expands, it has become more important than ever for journalists to care about, understand and influence commercial strategy, argues TheMediaBriefing General Manager, Daniel Williamson.
A must read for journalists and J-School students alike.
“As publishers continue to experiment with different video formats on Facebook, it’s important they do so deliberately, understanding who they are creating video for, and what their objectives are for that audience,” Garrett Goodman noted in March.
In this piece he examines how The Economist, Al Jazeera, the Financial Times and Le Nouvel Obs are using Facebook video, and the benefits they’re seeing.
Mary Meeker’s annual internet trends presentation is a must read for anyone wanting to understand the potential impact of the latest technological developments on their business.
Whatever sector you work in, it’s clear from Meeker’s latest research that internet connectivity continues to change not just what we do, but also how we do it. Key themes covered this year included mobile, messaging apps and millennials; as well as the disproportional nature of print advertising.
One area where most traditional media companies are still struggling to keep pace with their newer, more digital counterparts is in taking advantage of social sharing.
Krystina Shveda examined just how much they lag behind in analysis of more than 20,000 articles published over the last week of November 2014.
Another entry from Krystina Shveda; looking at a geographically under-reporterted area. Most of the media innovation we cover is happening in English, but there are interesting new projects springing up everywhere.
We look under the bonnet at interesting things happening across Eastern Europe, with examples from Ukraine, Russia, Slovakia, Czech Republic, Romania, Serbia, Belarus, Poland, Moldova, Georgia and Armenia.
Like many publishers the BBC is busy experimenting on mobile and messaging apps. What can others learn from them?
Trushar Barot, Mobile Editor for the BBC World Service and Global News services, explains the BBC’s strategy and walks us through some of the innovations he’s implementing across the BBC World Service, bbc.com website and BBC World News Television Channel.
Rick Gibson, Managing Director of Ludifi Limited, asks how young people – choose, consume and share short form video?
Combining his own research with findings from a wide range of industry surveys, his guest post shines a fascinating light on this video-savvy audience.
The success of some recent ventures suggests that crowdfunding is a potential business model which has legs. However, it’s not going to be for everyone.
Here we outline three business activities crowdfunding can pay for; and five strategic considerations for anyone interested in going down this route.