Can news publishers ever make money without advertising? For most of the legacy organisations, that’s an unthinkable proposition. They didn’t manage to port across their valuable advertising businesses, let alone transition to a model that doesn’t include advertising at all. And yet it’s the contention of De Correspondent’s founders that when news organisations put editorial above advertising, the money will follow.

Their plan was and still is crowd funding. They are adamant that it is “the one truly independent way to fund journalism. We only have to acknowledge the wishes of ourselves and our readers” – not advertisers, not shareholders. Initially they raised $1.7m from 18,933 crowd-funders – no small sum. It helps that founders Pfauth and Wijnberg are famous in Holland and that Wijnberg announced the initiative on a popular TV programme (during the show more than 5,000 people donated $80 or more).

Wijnberg says: “From my experience at large news organisations I can tell you that the importance of advertising in journalism is blatantly overrated: you can have a solid business case without ads; the only reason why we are lead to believe that journalism cannot do without it is because without ads it is much harder to maximise profits for shareholders.”

Read more from our guest writer Neil Sharman here<<< 

Google announced the latest iteration of its Trends platform at the Global Editors Network Summit, describing it as the biggest update to the service since its initial launch. Of the new platform, which Googe’s director of its News Labs Steve Grove describes as being first and foremost for journalists and media organisations, Grove explained:

“We wanted to reimagine Google Trends for the audience of media to make it much more valuable to newsrooms around the world. Google Trends has been around since around 2007, it’s been a really interesting product, we know that newsrooms use it. We also knew that we could make it a lot better for journalists.”

To that end, Google’s recent hire Simon Rogers (formerly of the Guardian) explained how the relaunch will enable journalists to parse the big datsets that are becoming central to good journalism more easily. But there were other key takeaways from summit, about news distribution and payment methods.

Read our roundup of GEN summit here<<<  

The above articles are original TheMediaBriefing analysis, and initially published in our daily morning newsletter. 

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