The BBC is a unique entity in the world of media, yet it’s just as susceptible to changes in the media landscape as any other. Just as newspapers and other broadcasters grapple with their transition to internet publishing, both in terms of what type of content works best for an online audience and how that audience prefers to have it delivered. The BBC’s mobile editor for the BBC World Service and Global News Trushar Barot has told TheMediaBriefing how he – and the BBC – are facing those challenges.
For instance, mobile chat apps are increasingly a focus for the Beeb. The reach afforded by these services is important for the BBC, as is the opportunity to experiment, engage with non-traditional BBC audiences (Line, Barot concedes, enables the BBC to engage a young Asian audience, “one we typically struggle to reach with our existing services”) and the speed with which new partnerships can potentially be put in place.
“If you’re waiting for apps, there’s a three year [build] cycle, whereas these are digital sandboxes which just allow you to accelerate that learning. And because many people have friends and family using these services, they have familiarity with the design and functionality of these apps, so it makes it easier for them to understand how to use it for their jobs.”
The Daily Telegraph titles are the most profitable ‘quality’ titles in the UK, and that’s a title its owner Telegraph Media Group seems likely to have retained this year: Yesterday it reported pre-tax profits of £45.7 million for 2014 and, as the Guardian’s Roy Greenslade acknowledges in his breakdown of the preliminary results, “appears to have come through a period of turmoil. In October last year, TMG cut 55 editorial jobs.”
Despite those acknowledgements the results aren’t as rosy as they first appear. Operating profit was down over £6million compared to the previous year (£54.9million compared to £61.2million) and its turnover in 2014 was £318.1 million compared to £325.2m the year before.
Both the Guardian and the Press Gazette – in addition to the Telegraph Media Group itself, from which both have got much of their information – attribute the dip in profit to an £8million investment in digital operations. TMG’s press release states: “The Telegraph generated some 72m global unique browsers and 453m global page views to its website in December 2014, up from 61m and 344m in December 2013, according to the Audit Bureau of Circulations.”
The above articles are original TheMediaBriefing analysis, and initially published in our daily morning newsletter.
Stay ahead of the curve and get fully briefed on the major media issues of the day every morning by signing up here.
Want more? Here’s what we’re reading right now:
Global newspaper revenues shift to new sources: “The basic assumption of the news business model — the subsidy that advertisers have long provided to news content — is gone,” said Larry Kilman, Secretary General of WAN-IFRA.
Facebook’s algorithm matters because 60% of millennials get news there: Fortune’s Mathew Ingram on the study that shows where different generations seek out news.
Google Cardboard is VR’s gateway drug: Wired take a look at the relatively basic – but hugely potent – Google Cardboard.