Welcome to the hub page for day one of Digital Media Strategies USA ’16! Throughout the day, starting from 9am in New York, we’ll be updating this page with write-ups of our great sessions at DMS, so keep checking in for updates, or follow along on Twitter on #DMSUSA16.

Article: Content, scale and audience: How Bloomberg approaches partnerships with platforms

Bloomberg, a media company with enormous scale of its primary audience of global business executives, has nevertheless managed to avoid the issues of scale for its own sake because of a focus on serving the tiered audiences within that overall demographic. Scott Havens is global head of digital for Bloomberg Media Group. Speaking later in the day, he explained Bloomberg’s relationship with the platforms that enable that huge scale:

“I think people knew that scale was not the end goal even though we all talked about it, chased it. The market wants to see vitality in the brand.. your boss wants to see growth with the brand. It’s a hard balance but ultimately platforms have a better chance… and can scale through market effects on the back of our content.”

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