Each week, we’ll be highlighting significant news stories in digital media which have made headlines around the world.

In this week’s Sunday Brunch, we bring together the essential developments in Virtual Reality and how publishers are using it to innovate.


Popularity of Sony’s PlayStation VR Surprises Even the Company

Sony’s internal goal was to sell one million of the headsets in its first six months, by mid-April. The company will almost certainly surpass that forecast. “You literally have people lining up outside stores when they know stock is being replenished”. The sales figure is a positive sign for virtual reality and probably establishes Sony as the leader in the premium side of the market.

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Facebook Slashes the Price of Oculus Rift VR Headset

The price cut comes as Oculus, which Facebook bought for more than $2 billion in 2014, tries to regain momentum after shipping delays and a $599 price tag hurt the April launch of its highly anticipated Rift goggles.

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Why VR Will Probably Be A Bust for Publishers — And Why AR Has Promise

Publishers are increasingly dipping their toes into virtual reality. But despite growing buzz around it, Stephen Masiclat says that its mostly hype. “In my opinion no technology has promised more, delivered less, and destroyed more wealth than virtual reality”.

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Inside 5 publishers’ efforts to monetize virtual reality

Some of the new projects, from the BBC and the Guardian, make use of Google’s latest VR platform, DayDream. And more are coming down the pike from the Financial Times and CNN International. Monetizing VR, though, is still tough.

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