Each week, we’ll be highlighting significant news stories in digital media which have made headlines around the world
In this week’s Sunday Brunch, we round up the best digital transformation stories in media.
How the New York Times is clawing its way into the future
The main goal isn’t simply to maximize revenue from advertising – it’s to transform the Times’ digital subscriptions into the main engine of a billion-dollar business, one that could pay to put reporters on the ground in 174 countries even if (OK, when) the printing presses stop forever.
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New world sports: digital transformation in sport
Twitter are now streaming NFL’s “Thursday Night Football”, and matches at Wimbledon. They’re repositioning from a social media to a content distribution channel. Table Tennis England has agreed a broadcast rights deal with fast-growing TheLADbible Group and Facebook Stadium.
How NewsWhip intends to take the guesswork out of which stories will go viral
A small but fast growing digital company aims to unlock the formulae that determine how articles perform on social media. It could also transform the relationship between specialist journalists and their employers.
When Media Companies Ditch Their Stodgy Parts
Pearson isn’t the only big old media company that has tried in recent years to divest itself of fuddy-duddy parts to focus on what it thinks are its transformational growth businesses. How has that gone for everybody, relatively speaking?
If you liked this, then don’t miss these sessions at Digital Media Strategies 2017:
- The New ft.com & Empowering Your Tech Team Through Organisational Transformation
- Data-Centric Publishing: Integrating Customer Analytics For Business Transformation
- How Trinity Mirror Restructured To Deliver A Rapid Digital Transformation
- The Transformation of the Media Landscape and 2017 Industry Predictions