Digital Media Sunday Brunch: Brands

Each week, we’ll be highlighting significant news stories in digital media which have made headlines around the world.

In this week’s Sunday Brunch, we look at everything brand-related, from brand safety to brand power in publishing and media.

TOP STORY:

Traditional media still has brand power in the digital world, says BBC, CNN and Discovery

In today’s digital world, it would be easy to dismiss traditional media brands as clunkier, even as they move online, compared to digital media darlings with sleek new platforms. However, speakers from BBC, CNN and Discovery would disagree, claiming that traditional media’s brand power is still unrivalled.

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Have you also seen…

About.com pivots from legacy internet brand into Dotdash, a publisher of standalone media sites

About.com, once an online giant providing articles, videos, and more across a range of subjects, is no more. It will be known as Dotdash, which officially launches today with five media properties under its wing.

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New York Times Pitches Programmatic As Advertisers Clamor For Brand Safety

As the buy side grapples with paying more for inventory, sellers like the Times are thinking about how to make their advertisers’ programmatic dollars work with at least some of the efficiency they’ve come to expect from platforms.

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This 130-Year-Old Dance Wear Brand Is Now an Online Publisher

Dance.com is a marketing venture, just not in the way one might expect. This is not native advertising. For the company, the objective is to use quality content as a means of positioning itself as an authority, not just a vendor, in the dance world.

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By |2017-05-14T11:00:00+00:00May 14th, 2017|Analysis|Comments Off on Digital Media Sunday Brunch: Brands

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