Each week, we’ll be highlighting significant news stories in digital media which have made headlines around the world
In this week’s Sunday Brunch, we explore rising and falling audiences across the industry.
Private Eye hits highest circulation in 55-year history
Private Eye has grown its audience 9 per cent year on year, according to ABC. The circulation period followed the UK vote in favour of Brexit and coincided with Trump’s inauguration as US president. Ian Hislop, who has been editor of Private Eye for 30 years, said both issues were probably a factor in the title’s success.
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Entertainment and lifestyle publishers thrive even as interest in hard news spikes
One publisher’s gain doesn’t have to be another publisher’s loss. Data indicates that non-hard news publishers haven’t suffered from the public’s intensified interest in political news.
Condé Nast suffers biggest audience decline as magazine market drops 6%
The fall in Condé Nast’s titles has been largely driven by Glamour’s circulation plummeting by 26% year on year to 260,422 (print and online). Overall, women’s monthlies were down 3% year on year.
How Publishers Develop and Monetize Audiences with Digital Marketing
The spotlight is back on high-quality, original content – the kind of content that comes from newspapers, magazines, and many digital publications. But in spite of that, monetizing quality content has never been more challenging.
If you liked this, then don’t miss these sessions at Digital Media Strategies 2017:
- DMS Media Tour: Knowing Your Audience
- Integrating Customer Analytics For Business Transformation
- Using Apps To Deliver Engaging Content To Existing Subscribers & Grow New Audiences
- What Can We Learn From Norway About Monetising Audiences