What with all the epoch-defining events of the past year, shortlisting the hundreds of entries for the seventeen categories of the British Media Awards was a harder task than ever. Not only was the quality of each entry higher than in any previous year, our shortlisting panel was faced with a difficult question: ‘How do we reward innovation when the path to sustainability is more unclear than ever?’
Happily, our panel of expert judges managed to narrow down the entries based on a bespoke set of criteria for each category. For Video Project of the Year, for instance, we chose the entries that best demonstrated not just a financial return but that proved the viability of the media company to capitalise on increased audience time spent with video and its ability to create a premium product.
Meanwhile, for Editorial Project of the Year, we shortlisted the entries that we felt had the capability to or have already changed the world. It needn’t have been in a completely Earth-shattering way (though a number of the shortlisted entries came close), but it was important that the entry delivered on the editorial mission of the brand or publisher while also having a tangible return, whether in reputation or as a contribution to the bottom line.
The full list of shortlisted entries can be found here. Two additional categories, rewarding our Media Pioneer of the Year and our Outstanding Contribution to British Media, will be announced separately.
Now, an expert panel of media personalities and C-level execs will select bronze, silver and gold award winners from each of the announced categories at a judging day closer to the awards evening. These judges are among the most well-informed and insightful people in the entire media ecosystem, so you can rest easy in the knowledge that the companies chosen to receive awards will genuinely deserve it.
It is our hope that, even in these most tumultuous of times, the winners of the British Media Awards 2017 will be the companies who will blaze a trail for media sustainability and growth over the next year, that we can all look to their example and learn lessons applicable to our own businesses. More importantly even than that though, is that the British Media Awards recognise the media companies who have the courage and smarts to experiment, in an age where it would be easy to retreat into inaction in the face of new challenges.
Each and every media company on the shortlists deserves its place. On May 3rd, we’ll discover which of them deserves a gold medal.
To see previous year’s winners or to book your place, click here.