The world of media and technology is changing rapidly. I’ve collected together 8 of the most illuminating stats from the past month, from surveys, company results and more, to show specific examples of how people and companies are changing.
8 – New technology-based companies like Pinterest, Airbnb, Uber and Facebook are worth billions of dollars, even of they haven’t gone to the IPO stage yet. In fact, since 2005 an average of 8 ‘unicorns’ or $1bn companies, were created each year in the US, with a spike coming in 2007, with the creation of the iPhone, and the ecosystem that grew up around it. Coupled with this of course is the impact these businesses have had on other industries, including retail, travel, music, and in fact all businesses are being disrupted in some way.
668m – China now has more internet users than the next two largest online populations, US and Indonesia, put together, and online penetration is still less than 50%, so there is lots more room for growth. China already has higher ecommerce revenues than the West, and many of their most popular online businesses are now looking to overseas markets for expansion.
47% – Smartphones are taking off rapidly in Africa, and in the first quarter of this year they accounted for nearly half of all handsets sold. This is likely to have a revolutionary effect on communications in the country, including use of messaging, online shopping and more. Google, Facebook and others are actively investing in Africa to cater for this new online audience.
280m – According to Flurry, the Yahoo-owned company that tracks app usage, there are now 280m smartphone users who they define as ‘mobile addicts’ – people who open apps on their phones over 60 times a day; this is up 60% year on year. It’s easy to see why mobile is becoming the most important screen for many, and businesses need to make sure that they don’t get left behind
$5bn – Apple’s most recent results revealed that the app store made $5bn in the last quarter, which includes things like paid app downloads and in-game purchases, showing that people are very willing to pay for certain sorts of content, even if ‘free’ is still the dominant business model in most forms of media industries.
65m – Netflix’s growth continues, with over 3m new subscribers in Q2, attracted by their growing list of original shows. Earlier results showed that the average Netflix subscriber (comprising up to 6 logins) watched over 2 hours a day on the platform. Remember that this is content with no ads in it, and that is significant time each month that subscribers would have otherwise been exposed to ads
500 – Nearly 500 advertisers have used Sky’s AdSmart targeting technology in the UK. AdSmart downloads ads to the hard drives of users’ set top boxes, based on certain targeting criteria, and allows brands to target certain post-code areas (for example Calor Gas have used it to reach households in areas where there is no mains gas). Sky say that nearly 70% of the advertisers were either new to TV, or new to Sky. TV advertising will continue to evolve as the transition to smart tvs speeds up.
2.9m – Kendall Jenner’s portrait on Instagram, showing her hair making heart shapes, has had nearly 3m likes to date from her 33m followers, making it the most popular picture ever on the platform, overtaking her sister Kim Kardashian’s wedding photo from 2014. It shows how, even in new technology, celebrity content is still very popular.