Analysis2017-12-20T15:27:56+00:00

Analysis

TheMediaBriefing Podcast: IDG’s Michael Friedenberg on driving a major media brand forward

In this week's episode of TheMediaBriefing, we talk to IDG's CEO Michael Friedenberg about how IDG has managed to consistently stay ahead of the curve.

June 13th, 2017|

TheMediaBriefing podcast: The Tab’s Charlie Gardiner-Hill on taking a student brand global

In this week's episode of TheMediaBriefing, we talk to The Tab's COO Charlie Gardiner-Hill about taking the student brand to the States, building other titles around a totem brand, killer clowns and drinking game rules.

June 6th, 2017|Tags: |

Eight of the most surprising slides from Mary Meeker’s 2017 internet trends report

Brimming with rich data and case studies from around the world, this year’s iteration clocks in at a whopping 355 pages; making it an exhaustive – and exhausting – read.

June 5th, 2017|Tags: , , |

No, news publishers shouldn’t be considering skipping the Millennial generation

Yesterday INMA published an article entitled 'Instead of courting Millennials, should news media skip this generation?', to which the answer, categorically, is no.

June 1st, 2017|Tags: , |

Analysis