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What's wrong with online ads? Re-thinking the annoying, intrusive video pre-roll
There's something very wrong with online advertising. Still in its relevant infancy, online ads are now a major segment of the advertising industry - but do they offer value to brands and a good experience to users? We speak to a company that is offering users the ability to "skip" past annoying video ads. Will it work?
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Should we force our audience to play the digital game?
One of the questions I ask myself as we build Briefing Media is whether we are being adventurous enough in our approach to some of our traditional media brands. Should we be actively encouraging readers to come with us on the digital transition, and be a little bit more aggressive with it?
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Tackling brand safety issues in online advertising
The Digital Trading Standards Group is a new initiative to ensure quality and brand safety across the online advertising world, following the work of IASH, which is being phased out. Pete Robbins, chair of the IPA Digital Media group, explains...
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British Media Awards: Big wins for The Economist, InSkin, Huffington Post UK - plus full list of winners
The Economist, Huffington Post and InSkin Media were among the night's big winners at the inaugural British Media Awards, the first awards to reward innovation across the industry, at Arsenal's Emirates Stadium in London. The judging committee awarded 13 awards to some of the country's brightest and best multi-platform publishers and and media technology companies.
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The week in adtech: Weborama profit lift, IASH audits, brand lift most important video metric
Our weekly roundup of interesting goings-on in the world of digital advertising has ad networks joining forces (and falling out), strong results for Weborama, advertisers agreeing brand imprint is what makes video worthwhile and and yet another data provider-network partnership.
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Research: Specialist media publishers put faith in paid content, events and mobile
How are consumer and B2B publishers tackling digital media? Are they increasingly taking the same approach or are their digital strategies diverging? A survey of more than 160 publishers has some answers.
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British Media Awards – Innovation Series: Bill Swanson from Kalooga on digital relevance
How to attract users and keep them? Relevance - give people something they might be interested in every time they visit. That's what Dutch business Kalooga does: place relevant images and stories on websites to keep readers entertained.T.
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British Media Awards – The Innovation Series: Jim Brown from Round8 on how media skills have changed
As the media world changes, so to do the kind of skills companies and individuals need to succeed. What can media recruitment tell us about where the industry is headed? We speak to Jim Brown of Round8 to find out, as part of the British Media Awards Innovation Series.
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The week in Adtech: SpotXchange's SkipIt, Jemm's mobile push, Yahoo's stat attack
Online advertising technology is a fast-paced world, with new developments almost every day. In a new weekly feature we roundup and analyse the key movements that you need to know about.
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Why private online ad marketplaces can work for video
Brian Fitzpatrick from Adap.tv argues that the new programmatic paradigm is good news for publishers, advertisers and ad networks.
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The Economist and Future lead British Media Awards shortlist
The brightest and best of the country’s most innovative media companies will get together to celebrate their achievements at the first ever British Media Awards on 26 April at the Emirates Stadium in London.
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Research: Media sales teams lacking digital expertise and knowledge
There are no end of articles and surveys on the changing nature of journalism and the editorial side of the media business. But what about the side of the business that makes money? TheMediaBriefing has conducted a small but fascinating survey into the challenges facing commercial teams in media businesses today.
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IBM marketer: We need publishers to drive engagement #AOPB2B
Are publishers being squeezed out of the media ecosystem as big brands figure out ways to reach customers themselves? Not at all, according to IBM's top marketer in the UK.
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