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Thinking Globally, Acting Digitally Helps Manufacturing Readers To The Web
The digital migration is happening at different clips in different industries. For some, the transition has been at lightening speed. For others, it’s been more like a slow shower. B2b magazines serving the manufacturing and processing industries currently fit squarely into the latter category. . .
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Aviation Taking Flight
Although BPA doesn’t have year-to-year comparison for the aviation publications, the industry has been lukewarm about adopting digital media, says Julie Samuel, director of online for the satellite, aviation and defense groups at Access Intelligence, LLC, including Aviation Today (a min sister. . .
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March 12 Executive Summary of Live Sites by BPA Interactive
The digital migration is happening at different clips in different industries. For some, the transition has been at lightening speed. For others, it's been more like a slow shower. B2b magazines serving the manufacturing and processing industries currently fit squarely into the latter category, according to. . .
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Market Summary of b2b Web Category Magazine Sites in March 2012
Looking digitally in March we can see the biggest pageviews unique visitors are in the Aviation and Business categories in March 2012 according to BPA Interactive. Read more analysis on Aviation & Aerospace and Manufacturing & Processing as well as a thorough chart of the major b2b live sites by. . .
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Progressive Grocer Fattens Up Ad Sales While Others Go Hungry
In a business that’s often feast or famine, Q1 offered slim ad pickings for publications in the grocery market. Ad page sales dropped for the lion’s share of books, according to Patterson Advertising Reports (see accompanying chart), with one notable exception: Stagnito’s Progressive. . .
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Inside the Mind of the Digital CMO
Marketing is in the midst of a sea-change, and as a result, publishers must be prepared to adapt and respond. . . .
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Synergy-Minded JCK Dazzles Across All Media Facets
Talk about a diamond emerging from potentially rough environs. After its print business teetered on self-destruction two and a half years ago, 140-year-old jewelry trade pub JCK got a makeover that’s left a lasting shine in both print and digital. We at min noted JCK's huge success at our 2012 Best of.
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Ad Revenue On Sick Leave Among Top Healthcare Publishers
In an ironic twist, the healthcare sector appears to be in need of a tourniquet. After a strong showing at the end of 2011, advertising pages among medical publishers experienced a slow bleeding during the first quarter. Data provided exclusively to min’s b2b by Kantar Media shows that among the top 10.
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UBM Spins ‘TechWeb’ of Integrated Content, Sponsorships
When your print revenue drops from 78% in 2005 to a current 6%, it’s time for some creative math. . . .
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Emergency Medicine and Gastroenterology Pubs Show Good Ad-Page Health in 2012
The Healthcare category on a whole, based on our data from Kantar Media, is off to a slow start. Not so for Emergency Medicine and Gastroenterology Pubs. Although small in size, such pubs as Elsevier's Annal of Emergency Medicine (+225. 0%) and Gastroenterology (+34. 4%) show a promising year for print. Top 10. . .
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