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Google continues to tweak authorship in rankings
While the majority of content that Google sees on the Web is written, there are clearly other types of content Google indexes and wants to be able to understand authorship for. Google is certainly doing its part to infer authorship of content, even when authorship markup has not been applied to a particular page.
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4 keys to success in marketing services
In an attempt to recapture marketing dollars lost to customer content marketing initiatives, many publishers have launched their own internal marketing services operations. To run a successful marketing services business, however, publishers require more than personnel and publishing know-how; four other factors play a critical role. Original Story:.
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The consumer's take on digital video ads
Recent "open letters" about the promise of digital video advertising remind the author of how much we talk to each other and how little we listen to the consumers we are meant to serve. Here's another “open letter” to buyers and sellers of digital video advertising from the consumer who is supposed to be watching all this stuff.
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Is 'sensor journalism' feasible, or even ethical?
If data journalism means the analysis of and reporting on data sets that already exist, sensor journalism goes a step further: Organizations and journalists using sensor technology to create their own real-time data and then report on it. But is sensor journalism feasible or sustainable? Columbia University plans to explore these issues.
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Skift's data-driven approach to publishing
Skift, already among the top online travel industry trade publications in a space that has lagged behind the times, announced Wednesday that it has raised an additional $1. 1 million in seed funding. Skift's business model includes a data dashboard that provides a mix of intelligence, such as operational and financial metrics, to subscribers in a mobile and web-friendly format.
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Survey: Most people won't wear Google Glass
Google Glass may be the most hyped piece of technology in years, but according to a new study, only one in 10 American smartphone owners would wear the high-tech specs regularly. Social awkwardness was the top reason why people said they would steer clear of Google's smart and web-connected glasses, a new report, called Google Glass Adoption Forecast, has revealed.
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10 tips for cultivating creativity
An idea killer may be a boss who actively shoots down proposals, or passively lets them languish. It may be be a manager who doesn’t know what it takes to build a culture of effective brainstorming, networking and innovation. This list is for leaders who never want to be known as idea killers.
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Google evolves semantic search
Google revealed some new search tools on Wednesday at I/O, its annual developers conference. The tools are an extension of Google’s knowledge graph — its semantic search product that aims to understand the meaning of things, not just keywords. Is the human-like “Star Trek” search engine far behind? Original Story:.
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Content marketing's quality problem
Content marketing promised publishers an alternative to stuffing the bottom of their pages with pay-per-click ads. Instead, they could run links to high-quality content from recognized publishers. In reality many of the ads on these services aren’t bought by big-name publishers, but by direct-response marketers using the still-new realm of “content discovery” as a backdoor onto publisher sites.
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Building tools for networked journalism
NYU journalism professor Jay Rosen says that many of the cultural barriers to doing “networked journalism” have been lowered. Now, through a joint venture with Atlantic Media's Quartz, Rosen is trying to help media outlets develop smart tools and ways of making use of crowdsourcing. Original Story:.
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