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• Advertising prices with compulsory charges? This article is just the ticket.

  CAP News - on 27/3/13

  The rulings make itclear that advertised prices for tickets must include all unavoidable fees and be more up front about booking fees.

• If it looks like TV advertising and sounds like TV advertising, VOD is it?

  CAP News - on 14/3/13

  CAP has produced a Help Notethat contains further information and guidance on VOD advertising.

  • Advertising
  • Television advertisement

• Brand Ambassadors and Peer-to-Peer Help Note

  CAP News - on 28/2/13

  CAP is today publishing new guidance for marketers to ensure that the use of children in peer-to-peer marketing and as brand ambassadors is undertaken responsibly and in accordance with the rules in the CAP Code.

  • Peer-to-peer
  • The CAP Code

• Two pricing rule changes, completely free of charge

  CAP News - on 20/2/13

  CAP and BCAP have today announced changes to rules governing price comparisons rules and the use of price claims that are inclusive or exclusive of VAT.

• Advertising Daily Deals

  CAP News - on 5/2/13

  Whether charging through crowds in the January sales or looking for bargains online, who doesn’t like a good deal? ReadCAP’s overview of advertising daily deals.

  • Advertising

• Gender portrayal and stereotyping

  CAP News - on 5/2/13

  Advertisers should be mindful of the line between ads that use images, jokes or ‘shorthands’ that resonate with their target market and those that might offend others.

  • Advertising

• Detox and diets

  CAP News - on 10/1/13

  Whatever weight-loss claims you’re making, make sure you read CAP’s Insight article for the dos and don’ts on detox and diet ads.

• Placement and Scheduling

  CAP News - on 10/1/13

  The UK Advertising Codes are not about the content of ads alone. Who is likely to see an ad, where, and in what medium, can make a difference.

• Regulatory statement: CAP announces guidance on use of children as brand ambassadors and in peer-to-peer marketing

  CAP News - on 20/12/12

  Following a year-long review, CAP is publishing new guidance for marketers in the first quarter of 2013 to ensure the responsible use of children as brand ambassadors and in peer-to-peer marketing.

  • Peer-to-peer

• Code update: Food Sections

  CAP News - on 14/12/12

  Today, CAP has made a series of technical amendments to the food sections of the UK Advertising Codes.