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Advertising prices with compulsory charges? This article is just the ticket.
The rulings make itclear that advertised prices for tickets must include all unavoidable fees and be more up front about booking fees.
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If it looks like TV advertising and sounds like TV advertising, VOD is it?
CAP has produced a Help Notethat contains further information and guidance on VOD advertising.
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Brand Ambassadors and Peer-to-Peer Help Note
CAP is today publishing new guidance for marketers to ensure that the use of children in peer-to-peer marketing and as brand ambassadors is undertaken responsibly and in accordance with the rules in the CAP Code.
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Two pricing rule changes, completely free of charge
CAP and BCAP have today announced changes to rules governing price comparisons rules and the use of price claims that are inclusive or exclusive of VAT.
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Advertising Daily Deals
Whether charging through crowds in the January sales or looking for bargains online, who doesn’t like a good deal? ReadCAP’s overview of advertising daily deals.
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Gender portrayal and stereotyping
Advertisers should be mindful of the line between ads that use images, jokes or ‘shorthands’ that resonate with their target market and those that might offend others.
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Detox and diets
Whatever weight-loss claims you’re making, make sure you read CAP’s Insight article for the dos and don’ts on detox and diet ads.
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Placement and Scheduling
The UK Advertising Codes are not about the content of ads alone. Who is likely to see an ad, where, and in what medium, can make a difference.
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Regulatory statement: CAP announces guidance on use of children as brand ambassadors and in peer-to-peer marketing
Following a year-long review, CAP is publishing new guidance for marketers in the first quarter of 2013 to ensure the responsible use of children as brand ambassadors and in peer-to-peer marketing.
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Code update: Food Sections
Today, CAP has made a series of technical amendments to the food sections of the UK Advertising Codes.

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