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Media Bitch's Diary 31 May
This week, Bitch does lunch, sings karaoke with Initiative and The Mirror, does the Jubilee with CBS Outdoor, gets the gossip from the Arcadia media pitch, and gets down and dirty with Viacom and MTV.
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LoveFilm takes on rivals with HD streaming service
LoveFilm is introducing high definition movie streaming, which will help it to better compete in the online film rental market against Netflix and Sky's forthcoming internet service.
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HSBC group marketing boss issues privacy warning to Facebook
HSBC group marketing director Chris Clark has warned that the brand may pull advertising from major platforms such as Facebook if the social-media site's handling of user data is deemed "unfair or intrusive".
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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
Coca Cola "haven't looked to change anything about how we approach any aspect of our business" after byuing a 58% stake in Innocent Drinks in 2010, according to Joe McEwan, communities manager at Innocent.
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SapientNitro wins McLaren digital business
McLaren Automotive has appointed SapientNitro to handle its global digital account.
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What brands should know about the dark side of Facebook
As concern over bullying of teenagers on Facebook grows, marketers must play their part in tackling the dark side of social media, writes Nicola Clark.
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Times drops paywall for Jubilee weekend
The Times and The Sunday Times will throw their websites open and make The Sunday Times app available for a free trial this Saturday and Sunday (2 June and 3 June) to celebrate the Queen's Diamond Jubilee.
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Adap.tv launches third-party video apps hub
Video ad exchange Adap. tv is launching a hub allowing buyers and sellers to manage third-party video ad technologies through its own Adap. tv console.
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Birds Eye launches Clarence's Cookbook app on Facebook
Birds Eye has launched the 'Clarence's Cookbook' Facebook app, which includes a meal planner and recipe finder for parents.
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Pepsi partners Twitter for long-term music promotion
Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.
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