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Draftfcb Wins California Nature Conservancy
Draftfcb S. F. won the creative account for The Nature Conservancy in California, in the group’s first outreach to a marketing communications partner. The Interpublic agency was one of four undisclosed shops vying for the business.
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Ad of the Day: Getty Images
Creating evocative narratives using the vast archives of Getty Images is becoming AlmapBBDO's stock in trade.
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Google Beats Apple in Launch of Subscription Streaming Service
Google closed deals with the three major record labels earlier this week and beat out competitor Apple by unveiling its subscription music streaming service, Google Play Music: All Access, at its I/O developers conference.
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Mattress Ads Wake Up to Human Sexuality
The fact is largely forgotten, but first lady Eleanor Roosevelt used to host a weekly radio show sponsored by the Simmons mattress company—a cultural footnote immortalized by Cole Porter in one of the last stanzas of “Anything Goes”: “So Missus R. with all her trimmin’s, can broadcast a bed from Simmons ’cause Franklin knows, anything goes.
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Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them
By now, it’s obvious that targeting Hispanics in the U. S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first and second generations differ in their acculturation levels, which affects their content and advertising preferences, according to a report from Yahoo/Mindshare, Ethnicity in the Digital Age: Marketing to Hispanics.
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Skift Raises $1.1 Million in New Seed Money
The travel news and information site Skift has announced plans to double its staff from five to 10 people after raising $1. 1 million in new seed money.
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Google to Launch Subscription Streaming Music Service
Google, setting its sights on the hot digital streaming market dominated by Spotify and Pandora, will launch its own subscription music service. The tech giant is expected to announce the new streaming service today at its annual I/O developers conference.
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Publisher Mary Morgan Departs Redbook
Mary Morgan, the vp, publisher and chief revenue officer of Hearst’s Redbook, is packing up after spending a decade at the women's service title. Today, Hearst Magazines announced that Morgan would be leaving Redbook and plans to retire to her home in Cape Cod.
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Apple Accused of Price Fixing
The Justice Department is accusing Apple of leading an e-book price-fixing ring, Reuters reported, citing documents filed in federal court on Tuesday.
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Twitter and Foursquare Partner With Movie Ads Firm
Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the cinema ads firm's Upfront presentation.
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