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Google Drops Knowledge (Graph) on Search
Essential as search is to digital marketing--search received 47 percent of the $31. 7 billion spent on online advertising in 2011, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers—it's not the sexiest of channels. The past week may have changed that.
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'The New Republic' Loves Long Reads
The New Republic has introduced a new feature on its site, a small addition but one that underscores Chris Hughes’ stated interest in long-form journalism and the active role he’ll be playing at the magazine. The section, TNR Reader, is a simple compilation of a few staff-chosen long reads from around the Web, less an aggregator than a collection of links.
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Portrait: Walrus
Specs Who Frances Webster, co-founder, managing director; Deacon Webster, co-founder, chief creative officer What Creative boutique agency Where Walrus offices, New York Seven-year-old Walrus, which formed from the ashes of Mad Dogs & Englishmen, has Amazon as its largest client. But it’s also known for stunts like a 2009 app for steakhouse Maloney & Porcelli that generated fake expense receipts so high-rollers could hide their pricey steak lunches after the Lehman Brothers meltdown.
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Perspective: Join the Crowd
In 1943, an anthropologist named Abraham Maslow published a paper titled “A Theory of Human Motivation” that, while it appeared only in an obscure academic journal, has since gone on to influence generations of marketers. Maslow’s theory posited that human needs fall into categories. The bottom two are essential for mere survival—physiological (food, sleep, etc.
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The 10 Best Upfront Presentations (So Far)
The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in a bid to impress said execs into turning their pockets inside-out.
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AOL Takes Gloves Off in Proxy Fight
A few weeks ago it looked as though AOL was winning its proxy fight whereas Yahoo’s efforts were floundering. While Yahoo seems to have lost its battle with activist investor Third Point with the departure of Scott Thompson and the appointment of Third Point’s Daniel Loeb and two other nominees to Yahoo’s board, AOL’s is only just heating up.
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Barely a Peep From New FCC Commissioners at Senate Hearing
The two new Federal Communications Commissioners, Ajit Pai (R) and Jessica Rosenworcel (D) had their coming out party Wednesday in an oversight hearing before the Senate Commerce Committee. It was the first opportunity lawmakers, regulators and industry lobbyists had to see how the two new Commissioners stand on major issues facing the FCC, from implementing incentive spectrum auctions to review of the media ownership rules.
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Industry Reacts to GM’s Decision to Pull Facebook Ads
When Nissan debuts its newest Altima model next month, it will be the automotive brand’s biggest digital spend ever. And, yes, part of that spend will be allocated to running ads on Facebook, including Sponsored Stories and possibly the use of Facebook's recently launched Reach Generator tool, which is designed to amplify messages on the site.
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Ogilvy Names Head of Content Strategy
After 14 months as chief digital officer at DDB in Chicago, Sackett is assuming a North American role at Ogilvy: managing director of content strategy. The position is new and designed to help marketers develop new channels for building their brands.
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Skechers Settles Deceptive Ad Case With FTC for $40M
When it comes to cracking down on health and fitness claims in ads, the Federal trade Commission isn't sitting on its butt.
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