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Latest Newspapers Analysis

Put a puppy on it: Tips for converting audiences into subscribers

Put a puppy on it: Tips for converting audiences into subscribers

Chris Sutcliffe22nd October 2014

The subscriber economy is not a new idea, but as more and more publishers are converting to it are there ways and means to ensure your current consumers convert?

Advertising, B2B Media, Broadcast, Digital Media, Newspapers

Bedtime stories: What Metro and BuzzFeed's stats tell us about mobile readership

Bedtime stories: What Metro and BuzzFeed's stats tell us about mobile readership

Chris Sutcliffe17th October 2014

How unshackling an audience from desktop has radically changed consumption habits, and why planning for mobile is the same as planning for social.

Digital Media, Mobile, Newspapers

Why the Guardian and Telegraph's 'Audience not Platforms' partnership could lead to much more

Why the Guardian and Telegraph's 'Audience not Platforms' partnership could lead to much more

Jasper Jackson16th October 2014

The single biggest disruptive impact of the internet on advertising has been the ability of big websites and audience aggregators to offer access to huge numbers of people. That's doesn't just mean mass campaigns, it also means the ability to target smaller groups based on very specific characteristics. So news that Guardian News and Media and Telegraph Media Group are partnering to offer ad buyers the ability to book campaigns targeting the combined audiences of their two publications is more signficant than it looks

Advertising, Digital Media, Newspapers

Latest Newspapers News

Auckland poaches Metro's Karen Wall as executive director for ESI

Brand Republic16th October 2014

Steve Auckland, the newly appointed group chief executive of ESI Media, has hired Metro leader, Karen Wall, as executive director for the group behind the Independent, Evening Standard and London Live news brands.

Newspapers

The Guardian readers editor on journalisms code of confidentiality

Chris ElliottMediaGuardian5th October 2014

What are journalists legal and moral obligations when confronted by a true-life account suggesting a person is at risk? Continue reading...

Newspapers

Times Articles Removed From Google Results in Europe

By NOAM COHEN and MARK SCOTTNew York Times4th October 2014

The notifications offer examples of the issues involved in Europe’s decision to allow individuals some control over what appears online about themselves.

Digital Media, Newspapers

News UK to open native ad division

Brand Republic18th September 2014

News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke.

Advertising, Newspapers

Ampp3d under “friendly fire” from the National Secular Society

Martin BelamMartinBelam.com17th September 2014

We did a story on Ampp3d this week fact-checking the Daily Mail’s scaremongering nonsense about the number of Muslim children growing up in the UK. The National Secular Society did not like it. In their story about the number of...

Digital Media, Newspapers


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