Top Newspapers Stories
- Guardian CEO on openness, platform responsibilities and why the BBC should share its video
- Global game: The internationalisation of UK newspaper audiences
- Put a puppy on it: Tips for converting audiences into subscribers
- Bedtime stories: What Metro and BuzzFeed's stats tell us about mobile readership
- Why the Guardian and Telegraph's 'Audience not Platforms' partnership could lead to much more
- Contributoria and De Correspondent: New models for sustainable independent journalism?
Latest Newspapers Analysis
23rd October 2014
The Guardian's ownership structure and may put it in an unusual position as a media company, but it's allowing the newspaper to build a an editorial and commercial model around principles better suited to the web than most of its competitors. At the LSE's Polis public lecture on the future of global news this evening, Guardian Media Group CEO Andrew Miller expanded on two of the key themes that characterise the newspaper's approach - a commitment to openness and an acknowledgement of the power and responsibilities of platforms such as Twitter and Facebook - while also floating a pragmatic suggestion for the BBC to wholesale its news and archive video to commercial publishers.
23rd October 2014
The odds of creating a profitable digital newspaper operation in the UK look long for pretty much every national title. Our population simply isn't that big, and unless you can sell a lot of pricey digital subscriptions, the advertising economics simply don't add up. So for many publishers, finding ways to expand into new territories isn't just a huge opportunity, it's absolutely necessary.
22nd October 2014
The subscriber economy is not a new idea, but as more and more publishers are converting to it are there ways and means to ensure your current consumers convert?
17th October 2014
How unshackling an audience from desktop has radically changed consumption habits, and why planning for mobile is the same as planning for social.
16th October 2014
The single biggest disruptive impact of the internet on advertising has been the ability of big websites and audience aggregators to offer access to huge numbers of people. That's doesn't just mean mass campaigns, it also means the ability to target smaller groups based on very specific characteristics. So news that Guardian News and Media and Telegraph Media Group are partnering to offer ad buyers the ability to book campaigns targeting the combined audiences of their two publications is more signficant than it looks
Latest Newspapers News
Brand Republic16th October 2014
Steve Auckland, the newly appointed group chief executive of ESI Media, has hired Metro leader, Karen Wall, as executive director for the group behind the Independent, Evening Standard and London Live news brands.
MediaGuardian5th October 2014
What are journalists legal and moral obligations when confronted by a true-life account suggesting a person is at risk? Continue reading...
New York Times4th October 2014
Brand Republic18th September 2014
News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke.
MartinBelam.com17th September 2014
We did a story on Ampp3d this week fact-checking the Daily Mail’s scaremongering nonsense about the number of Muslim children growing up in the UK. The National Secular Society did not like it. In their story about the number of...