Top Newspapers Stories
- Redefining audiences: How Vice and VGTV found their video voices
- Expressen's Johan Hedenbro on how effective mobile engagement translates to monetisation
- Google, News UK and DigitasLBI on data's role in choosing how to monetise across platforms
- Pearson Professional head of analytics Tom Betts: 'Data keeps you honest'
- CIO Shailesh Prakash on the Washington Post's tech mantra: anticipate, experiment, review
- Fifth of all UK newspaper readers only use mobile devices to access content
Latest Newspapers Analysis
18th September 2014
Despite the fame of the Daily Mail brand, DGMT's 11 month continue to make it look like a B2B business carrying a consumer media arm along for the ride
17th September 2014
PwC advises Western publishers to break out even further from their traditional revenue models to contribute to overall global growth through to 2018.
15th September 2014
With their digital-emulating redesigns the Guardian, FT and Sunday Telegraph are more closely tying their print identities to their online presence.
10th September 2014
Guardian News and Media has unveiled the beta version of a tiered membership scheme offering access to discounted paid events and other perks aimed at building a third revenue stream to complement the cover sales and print and digital advertising and tying a core of readers closer to the Guardian brand. Deputy CEO David Pemsel says the required investment, coupled with continued expansion in the US and Australia, is likely to have "an impact on the overall commercial narrative" that has seen the Guardian narrow its losses year-on-year to just under £20 million annually, but membership is expected to to "contribute quite a significant" amount of revenue over the course of a five-year business plan.
9th September 2014
When news broke earlier this summer that the Financial Times was experimenting with a new way of selling ads based on a currency of "attention minutes" rather than impressions or clicks, the rest of the industry was intrigued. As FT global director for digital advertising and insight Jon Slade tells TheMediaBriefing, the aim is to tackle one of the fundamental problems with online advertising - the effectively limitless supply of inventory.
Latest Newspapers News
Brand Republic18th September 2014
News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke.
New York Times11th August 2014
Brand Republic8th August 2014
All national newspapers have lost circulation in the last year, but the most resilient has been News UK's paywalled The Times, according to figures from the Audit Bureau of Circulations.
New York Times4th August 2014
MediaGuardian3rd August 2014
Online advertising and subscriptions may be growing, but in only one place do they compare favourably with print totals