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Guardian CEO: 'The idea we will survive by becoming a technology company is garbage'

Guardian CEO: 'The idea we will survive by becoming a technology company is garbage'

Jasper Jackson9th December 2014

The sky-high valuations of new media businesses such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Look talks about its technology as much as the journalism that tech underpins. Yet Guardian Media Group CEO Andrew Miller says technology alone isn't going to save the media, and these tech-focussed media companies are going to have a hard time building the infrastructure that makes a strong media business

Advertising, Consumer Media, Digital Media, Newspapers

The gender split in news consumption: A case of discovery?

The gender split in news consumption: A case of discovery?

Chris Sutcliffe5th December 2014

Does the method by which men and women discover news have as much of an impact on the type of content they consume as an intrinsic interest in the topic?

Digital Media, Mobile, Newspapers

What you are in the dark: Why publishers should care about the psychology of dark social

What you are in the dark: Why publishers should care about the psychology of dark social

Chris Sutcliffe4th December 2014

News publishers are opening up about the amount of referrals their sites get from dark social channels. A new study aims to explain why some content performs particularly well on dark social while others do better in the light.

Digital Media, Newspapers

Latest Newspapers News

Trinity Mirror to close seven local newspapers with the loss of 50 jobs

Chris JohnstonMediaGuardian14th November 2014

Publishers three Berkshire titles to go and four in Surrey as content moves online Continue reading...

Newspapers

News UK launches The Newsroom with Iceland deal

Brand Republic14th November 2014

News UK's brand journalism unit The Newsroom launches its first campaign tomorrow with a native ads from Iceland around its 'I'm a Celebrity...' sponsorship included in Saturday's The Sun newspaper.

Advertising, Newspapers

Trinity Mirror appoints Andy Atkinson as commercial director

Brand Republic14th November 2014

Trinity Mirror Solutions has appointed Andy Atkinson, the former Google and Channel 5 executive, as sales director.

Advertising, Newspapers

Sonobi Wants In On Publishers’ Walled Gardens

Sarah SluisAdexchanger.com13th November 2014

The walled gardens around publishers’ premium inventory are hard to take down, since publishers are reluctant to put premium inventory in channels associated with low-priced, performance-focused inventory. But Sonobi, whose platform combines direct-sold impressions with those sold programmatically, is trying to chip away at those walls. The company hosted a Premium Programmatic Summit with its […]

Advertising, Consumer Media, Newspapers


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