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Latest Newspapers Analysis

Quartz and The Economist on what makes a good media business today and tomorrow

Quartz and The Economist on what makes a good media business today and tomorrow

Jasper Jackson20th November 2014

TheMediaBriefing talks to the presidents of The Economist and Quartz about what makes a good media business now, how to ensure you're able to adapt to change, and what a strong media business of the future looks like.

Advertising, Consumer Media, Digital Media, Mobile, Newspapers

Feedback loops: Making social media metrics work for the newsroom

Feedback loops: Making social media metrics work for the newsroom

Chris Sutcliffe11th November 2014

Without analysis, social media metrics are little more than numbers. The most basic analytics services and many CMSs already contain statistical information about when and where articles were shared on social media, but it is the role of a social media team to learn from those results and put them to work improving the shareability and reach of articles. So how do you take those figures and put them to use improving your approach to social media?

CityAM, Dow Jones, Financial Times Group, Consumer Media, Digital Media, Newspapers

News Corp results: The value of diversification and the decline of the core

News Corp results: The value of diversification and the decline of the core

Chris Sutcliffe7th November 2014

News Corp's results demonstrate that it managed to increase its revenue year on year - but as circulation and advertising revenues continue to fall, what has offset that loss?

Advertising, Broadcast, Digital Media, Finance and Deals, Newspapers

Latest Newspapers News

Trinity Mirror to close seven local newspapers with the loss of 50 jobs

Chris JohnstonMediaGuardian14th November 2014

Publishers three Berkshire titles to go and four in Surrey as content moves online Continue reading...

Newspapers

News UK launches The Newsroom with Iceland deal

Brand Republic14th November 2014

News UK's brand journalism unit The Newsroom launches its first campaign tomorrow with a native ads from Iceland around its 'I'm a Celebrity...' sponsorship included in Saturday's The Sun newspaper.

Advertising, Newspapers

Trinity Mirror appoints Andy Atkinson as commercial director

Brand Republic14th November 2014

Trinity Mirror Solutions has appointed Andy Atkinson, the former Google and Channel 5 executive, as sales director.

Advertising, Newspapers

Sonobi Wants In On Publishers’ Walled Gardens

Sarah SluisAdexchanger.com13th November 2014

The walled gardens around publishers’ premium inventory are hard to take down, since publishers are reluctant to put premium inventory in channels associated with low-priced, performance-focused inventory. But Sonobi, whose platform combines direct-sold impressions with those sold programmatically, is trying to chip away at those walls. The company hosted a Premium Programmatic Summit with its […]

Advertising, Consumer Media, Newspapers


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