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Latest Newspapers Analysis

Newspaper redesigns hint at new complementary relationship between digital and print

Newspaper redesigns hint at new complementary relationship between digital and print

15th September 2014

With their digital-emulating redesigns the Guardian, FT and Sunday Telegraph are more closely tying their print identities to their online presence.

Digital Media, Newspapers

Guardian launches events-based paid membership: Partly for money, mostly about love

Guardian launches events-based paid membership: Partly for money, mostly about love

10th September 2014

Guardian News and Media has unveiled the beta version of a tiered membership scheme offering access to discounted paid events and other perks aimed at building a third revenue stream to complement the cover sales and print and digital advertising and tying a core of readers closer to the Guardian brand. Deputy CEO David Pemsel says the required investment, coupled with continued expansion in the US and Australia, is likely to have "an impact on the overall commercial narrative" that has seen the Guardian narrow its losses year-on-year to just under £20 million annually, but membership is expected to to "contribute quite a significant" amount of revenue over the course of a five-year business plan.

Guardian News & Media, Advertising, Digital Media, Newspapers

The FT on attention minutes: 'We're properly valuing the expensive engagement we create'

The FT on attention minutes: 'We're properly valuing the expensive engagement we create'

9th September 2014

When news broke earlier this summer that the Financial Times was experimenting with a new way of selling ads based on a currency of "attention minutes" rather than impressions or clicks, the rest of the industry was intrigued. As FT global director for digital advertising and insight Jon Slade tells TheMediaBriefing, the aim is to tackle one of the fundamental problems with online advertising - the effectively limitless supply of inventory.

Financial Times Group, Monetising Media, Advertising, Newspapers

Latest Newspapers News

News UK to open native ad division

Brand Republic18th September 2014

News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke.

Advertising, Newspapers

As Gannett Withdraws, Uncertainty at Sports on Earth Site

By CHRISTINE HAUGHNEYNew York Times11th August 2014

The website Sports on Earth lost most of its staff last week after Gannett announced a spinoff of its print companies.

Finance and Deals, Newspapers

Newspaper ABCs: Print circulations for July 2014

Brand Republic8th August 2014

All national newspapers have lost circulation in the last year, but the most resilient has been News UK's paywalled The Times, according to figures from the Audit Bureau of Circulations.

Newspapers

DealBook: Gannett Said Near Deal to Buy Rest of Cars.com for $1.8 Billion

By MICHAEL J. DE LA MERCEDNew York Times4th August 2014

The Gannett Company is near a deal to buy the 73 percent of Cars.com that it does not already own for $1.8 billion, valuing the website at nearly $2.5 billion.

Digital Media, Finance and Deals, Newspapers

The Financial Times paywall is in the pink: everyone else is still in the red

Peter PrestonMediaGuardian3rd August 2014

Online advertising and subscriptions may be growing, but in only one place do they compare favourably with print totals

Digital Media, Newspapers


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