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Latest Newspapers Analysis

Peter Houston’s Big Problem: Frankenmetrics

Peter Houston’s Big Problem: Frankenmetrics

9th July 2014

The array of metrics that publishers sell against is mind-boggling, from good-old-fashioned impressions to complex measurement bundles that include time spent with content. Can publishers work out which combination of metrics will deliver the outcomes they want?

Advertising, Consumer Media, Digital Media, Newspapers

Guardian 2013 financial results: Another year of losses, but moving in the right direction

Guardian 2013 financial results: Another year of losses, but moving in the right direction

8th July 2014

Guardian News & Media has continued to reduce its losses, reporting a loss of £30.6 million in the year ending March 30 2014 – £3.2 million less than the previous financial year. Things appear to be moving in the right direction for the publisher: it's continuing to reduce its losses nicely and thanks to its fattened cash reserves, now has an enviable amount of time to work out what to do next.

Guardian Media Group, Guardian News & Media, Digital Media, Finance and Deals, Newspapers

The UX of homepages: Why do so many look like the front page of a newspaper?

The UX of homepages: Why do so many look like the front page of a newspaper?

7th July 2014

In the age of the pixel display, which offers up enormous potential when it comes to how content is displayed, and the age of the internet, where audiences are comprised of a far wider group of people than the ones that buy your print newspaper, is there any need for newspaper homepages to still so closely resemble their print equivalents?

Advertising, Digital Media, Newspapers

Latest Newspapers News

Telegraph axes six sportswriters days after departure of 10 journalists

Roy GreensladeMediaGuardian27th June 2014

Chief sports correspondent to leave with cricket, athletics, sailing and rugby writers

Newspapers

Sun editor Dinsmore hails 'greatest print initiative' ahead of 22m home blitz

Brand Republic11th June 2014

News UK is preparing to make newspaper history tomorrow when it delivers The Sun to every household in England, a move the tabloid's editor David Dinsmore calls the "greatest print initiative of recent times".

Newspapers

Telegraph Media Group reports £57m in pre-tax profits for 2013

John ReynoldsMediaGuardian31st May 2014

Figure almost flat compared to previous year, while operating profits are up due to savings on newsprint and distribution

Finance and Deals, Newspapers


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