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Playful media and premium positioning will close the ad spend gap for mobile

Playful media and premium positioning will close the ad spend gap for mobile

TheMediaBriefing sponsored content team10th November 2014

The immutable rise of mobile content consumption has been the biggest media story of 2014, but advertising hasn't quite caught up. For mobile ad firm Widespace, closing that gap involves a lot more than just different sized banners.

Advertising, Mobile

Why are there so few senior women in media? Views from four female leaders

Why are there so few senior women in media? Views from four female leaders

Jasper Jackson6th November 2014

When it comes to diversity at the top, the media industry is as guilty as almost any other of failing to represent the society it serves. We talked to senior leaders from Hearst, the Guardian, Centaur and the Financial Times about their experiences and what can be done to make sure women get the opportunities they deserve.

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers

How to...publish your podcast on different platforms

How to...publish your podcast on different platforms

Chris Sutcliffe30th October 2014

Podcasts are becoming big business again, thanks to an increasingly tech-literate audience and variety of distribution platforms. But for many users finding podcasts is still difficult, so how do you actually get your podcast out to the widest possible audience?

Broadcast, Digital Media, Mobile

Latest Mobile News

Vodafone to launch broadband and television services

Telegraph.co.uk - Media11th November 2014

Operators are mounting a counterattack as BT prepares to enter the mobile market next year

Broadcast, Mobile

Google boss Larry Page: Europe needs to be more like Silicon Valley and support technology

Telegraph.co.uk - Media31st October 2014

Google chief Larry Page says the search giant is trying to improve societies by putting its $62bn cash pile to good use, but politicians are yet to follow suit

Digital Media, Mobile

AOL’s Cross-Device Solution Aims To Cure The Advertiser’s Attribution Headache

Allison SchiffAdexchanger.com31st October 2014

If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher, director of mobile at AOL Platforms, has been trying to convince brands of this for quite some time, and it’s one reason that AOL introduced One, a platform that incorporates device-linking and […]

Advertising, Mobile

Snapchat Ads Coming Soon; Trending Agencies

AdExchangerAdexchanger.com10th October 2014

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]

Advertising, Digital Media, Mobile


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