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Latest Mobile Analysis

Google Contributor: Unanswered questions about the ad-substitutor

Google Contributor: Unanswered questions about the ad-substitutor

Chris Sutcliffe25th November 2014

Google Contributor seeks to provide a mass subscription model to a package of sites, replacing their ads with custom images. But with an experiment so small, there are many unanswered questions as to what that could mean for publishers.

Advertising, Digital Media, Mobile

The complexities of measuring newspapers in the digital age

The complexities of measuring newspapers in the digital age

Neil Sharman21st November 2014

Presentations from the Guardian and News UK at the Media Research Group conference in Berlin highlighted just how complex measuring what a newspaper does in the digital age has become.

Advertising, Digital Media, Mobile, Newspapers

Quartz and The Economist on what makes a good media business today and tomorrow

Quartz and The Economist on what makes a good media business today and tomorrow

Jasper Jackson20th November 2014

TheMediaBriefing talks to the presidents of The Economist and Quartz about what makes a good media business now, how to ensure you're able to adapt to change, and what a strong media business of the future looks like.

Advertising, Consumer Media, Digital Media, Mobile, Newspapers

Latest Mobile News

Vodafone to launch broadband and television services

Telegraph.co.uk - Media11th November 2014

Operators are mounting a counterattack as BT prepares to enter the mobile market next year

Broadcast, Mobile

Google boss Larry Page: Europe needs to be more like Silicon Valley and support technology

Telegraph.co.uk - Media31st October 2014

Google chief Larry Page says the search giant is trying to improve societies by putting its $62bn cash pile to good use, but politicians are yet to follow suit

Digital Media, Mobile

AOL’s Cross-Device Solution Aims To Cure The Advertiser’s Attribution Headache

Allison SchiffAdexchanger.com31st October 2014

If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher, director of mobile at AOL Platforms, has been trying to convince brands of this for quite some time, and it’s one reason that AOL introduced One, a platform that incorporates device-linking and […]

Advertising, Mobile

Snapchat Ads Coming Soon; Trending Agencies

AdExchangerAdexchanger.com10th October 2014

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]

Advertising, Digital Media, Mobile


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