Top Mobile Stories
- Phones 4U founder attacks Vodafone
- EMEA mobile ad spend to quintuple by 2017, can publishers take advantage?
- Netflix's mobile video fix shows how challenging the shift to mobile really is
- joiz CEO on using interactive video to help brands reach online audiences
- Future's digital edition giveaway: Clever synergy or digital climbdown?
- What the EU's latest VAT changes mean for digital publishers
Latest Mobile Analysis
21st August 2014
Media companies across the board are trying to make sense of the swirrling stream of information on the web by consolidating, curating and explaining. Now, with the the FT’s Antenna and Atlantic Media’s This. we've got the emergence of another approach which aims to make sense of the barrage of messages and social media by emphasising importance over immediacy.
20th August 2014
While the majority of traditional media companies are just starting to get their heads around where audiences are and adjusting distribution channels in response, some digital-only companies are finding new ways to reach their audiences online when those audiences aren’t at a traditional device commonly used for mainstream media consumption.
18th August 2014
How long should certain videos be and is the ad industry keeping pace with where audience's attention spans are? Some new research from mobile advertising company Vdopia suggests there's a bit of a discrepancy between the length of the most successful videos and how much of ad budgets goes on them.
11th August 2014
BuzzFeed just got another big injection of cash, with backers including the Andreessen Horowitz VC fund stumping up another $50 million to take the company's total funding to $96 million and valuing the business at around $850 million. Despite its success, BuzzFeed still has some big challenges to overcome if it's to realise its dream of becoming a "preeminent" media company, but it's focus on technology gives it good odds of overcoming them.
8th August 2014
Vox and BuzzFeed have their content management systems and story formats (cards/lists/quizzes/sliders) and platforms like Facebook and Twitter have their algorithms and feeds. All demonstrate the importance of investing in good technology if you want to attract the best talent and give audiences pleasurable experiences. But is the current way we contextualise and display information on the web the best possible version, and does it help or hinder the impression-based ad model?
Latest Mobile News
Business Insider11th August 2014
For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now.
Folio11th August 2014
New York Times11th August 2014
Business Insider23rd July 2014