Top Mobile Stories
- Peter Houston’s Big Problem: Digital magazines need to grow up
- The Sun's 225,000 digital subscribers answer one big question. Here are three more
- Google Contributor: Unanswered questions about the ad-substitutor
- The complexities of measuring newspapers in the digital age
- Quartz and The Economist on what makes a good media business today and tomorrow
- Geolocation is a huge opportunity for publishers, if they can get permission to use it
Latest Mobile Analysis
27th November 2014
In his latest column, Peter Houston talks about why it's time for digital magazines to grow up, and why they need help doing it.
26th November 2014
Just 16 months after it stopped giving away content for free online, The Sun has announced it has racked up nearly 225,000 paying digital customers paying for its online package Sun+. That's answered one big question for The Sun's digital future, but there are still big issues it has to tackle to build something sustainable.
25th November 2014
Google Contributor seeks to provide a mass subscription model to a package of sites, replacing their ads with custom images. But with an experiment so small, there are many unanswered questions as to what that could mean for publishers.
21st November 2014
Presentations from the Guardian and News UK at the Media Research Group conference in Berlin highlighted just how complex measuring what a newspaper does in the digital age has become.
20th November 2014
TheMediaBriefing talks to the presidents of The Economist and Quartz about what makes a good media business now, how to ensure you're able to adapt to change, and what a strong media business of the future looks like.
Latest Mobile News
Telegraph.co.uk - Media11th November 2014
Telegraph.co.uk - Media31st October 2014
Adexchanger.com31st October 2014
If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher, director of mobile at AOL Platforms, has been trying to convince brands of this for quite some time, and it’s one reason that AOL introduced One, a platform that incorporates device-linking and […]
Adexchanger.com10th October 2014
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]