Latest Mobile Analysis

Enders Analysis: Five trends reshaping consumer behaviour and advertising

Enders Analysis: Five trends reshaping consumer behaviour and advertising

Keila Guimaraes13th March 2015

Enders Analysis' Douglas McCabe on why wearables alone won't be the next big thing in reshaping consumer behaviour

Digital Media Strategies 2015, Broadcast, Devices, Digital Media, Mobile

"Frictionless migration": How has the Economist stayed ahead of the digital curve?

Sam Walsh11th March 2015

There comes a time with any new technology, whether it be DVDs or digital cameras, where both the old and new technologies exist together. That's a tricky area to navigate, but one The Economist's Paul Rossi feels the magazine is well equipped to traverse.

Digital Media Strategies 2015, Advertising, Consumer Media, Mobile, Newspapers

WhatsApp and publishers: The double-edged sword of personal messaging apps

WhatsApp and publishers: The double-edged sword of personal messaging apps

Sam Walsh10th March 2015

The privacy of WhatsApp is a big part of what makes it so appealing, and what makes it so hard for publishers to break into.

Digital Media Strategies 2015, Consumer Media, Digital Media, Mobile

Latest Mobile News

Snapchat hits $10bn valuation with new funding round

Telegraph.co.uk - Media1st January 2015

Snapchat has raised $485.6m in funding since April, taking its valuation above $10bn

Digital Media, Finance and Deals, Mobile

What Does The Future Hold For Mobile Advertising?

AdExchangerAdexchanger.com19th December 2014

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Prusz, head of mobile at Rubicon Project. In 2013, many observers marveled at the growth in mobile users. If 2013 was the year of mobile adoption, mobile advertising moved […]

Advertising, Mobile

Twitter Loves #Commerce, Launches Card-Linked Offers

Allison SchiffAdexchanger.com25th November 2014

Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]

Advertising, Consumer Media, Mobile

Vodafone to launch broadband and television services

Telegraph.co.uk - Media11th November 2014

Operators are mounting a counterattack as BT prepares to enter the mobile market next year

Broadcast, Mobile

Google boss Larry Page: Europe needs to be more like Silicon Valley and support technology

Telegraph.co.uk - Media31st October 2014

Google chief Larry Page says the search giant is trying to improve societies by putting its $62bn cash pile to good use, but politicians are yet to follow suit

Digital Media, Mobile

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