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Latest Mobile Analysis

Core conflict: Why publishers need to take demand for ad blockers seriously

Core conflict: Why publishers need to take demand for ad blockers seriously

Chris Sutcliffe17th December 2014

AdBlock Plus now has over 350 million users, all of whom have chosen to download that free service rather than view ads. But why are people subscribing to that philosophy, and what does it mean for publishers?

Advertising, Consumer Media, Digital Media, Mobile

Why the platform agnosticism of young audiences is bad news for television companies

Why the platform agnosticism of young audiences is bad news for television companies

Chris Sutcliffe16th December 2014

Younger generations are increasingly blind to the platform on which they consume content, and more concerned with that content itself. For broadcasters with a vested interest in keeping eyeballs glued to linear television screens, that's bad news.

Broadcast, Digital Media, Mobile

Why BBC3's online migration could be the perfect test for the BBC's digital strategy

Why BBC3's online migration could be the perfect test for the BBC's digital strategy

Chris Sutcliffe16th December 2014

BBC3, the youth-focused channel from the BBC, is soon migrating online despite protests from its audience. But since that audience is already consuming mostly digital content, has the channel actually found its rightful home?

Broadcast, Digital Media, Mobile

Latest Mobile News

Twitter Loves #Commerce, Launches Card-Linked Offers

Allison SchiffAdexchanger.com25th November 2014

Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]

Advertising, Consumer Media, Mobile

Vodafone to launch broadband and television services

Telegraph.co.uk - Media11th November 2014

Operators are mounting a counterattack as BT prepares to enter the mobile market next year

Broadcast, Mobile

Google boss Larry Page: Europe needs to be more like Silicon Valley and support technology

Telegraph.co.uk - Media31st October 2014

Google chief Larry Page says the search giant is trying to improve societies by putting its $62bn cash pile to good use, but politicians are yet to follow suit

Digital Media, Mobile

AOL’s Cross-Device Solution Aims To Cure The Advertiser’s Attribution Headache

Allison SchiffAdexchanger.com31st October 2014

If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher, director of mobile at AOL Platforms, has been trying to convince brands of this for quite some time, and it’s one reason that AOL introduced One, a platform that incorporates device-linking and […]

Advertising, Mobile


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