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Latest Mobile Analysis

Four takeaways from Facebook's outage for publishers

Four takeaways from Facebook's outage for publishers

5th August 2014

Facebook went down last Friday for 19 minutes, and the internet went a bit mad. Traffic to news websites fell by three percent according to Josh Schwartz, a data scientist at website analytics company Chartbeat. The outage presented a perfect opportunity for Chartbeat to take a look at what the news sites looked like in a world without Zuckerberg for a fleeting moment.

Facebook, Digital Media, Mobile

News Corp's new app plans and how old media is chasing younger audiences

News Corp's new app plans and how old media is chasing younger audiences

31st July 2014

The so-called “millennial” generation – those aged between 14 and 34 – have never really developed the habit of reading newspapers, so how do publishers go about capturing their attention and getting them to read their content? One way is to focus on building app-based news services in recognition of the fact majority of this generation spend the majority of their consumption time on their phones. At least that’s what News Corp is working on, according to the Financial Times

News Corporation, Digital Media, Mobile, Newspapers

Spotlight

Capturing TV money: How the sell-side can advance video on demand monetisation

Capturing TV money: How the sell-side can advance video on demand monetisation

29th July 2014

Our love affair with video on demand has seen online video advertising grow by 45 percent in the last year. But is the sell-side fully capitalising on the VOD opportunity? Many publishers are still grappling with the fundamental challenges of how to generate greater supply of premium-quality content, how to make that content available, and how to monetise it in the most effective way.

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers

Latest Mobile News

50 Million New Reasons BuzzFeed Wants to Take Its Content Far Beyond Lists

By MIKE ISAACNew York Times11th August 2014

The viral media site will use a $50 million investment to diversify its content, expand its video arm and create an in-house incubator for new technology.

Advertising, Digital Media, Finance and Deals, Mobile

Where Facebook's Money Comes From

Alyson ShontellBusiness Insider23rd July 2014

Facebook just reported its second quarter earnings with revenue of $2.91 billion — the strongest quarter yet.

Advertising, Digital Media, Finance and Deals, Mobile

Facebook Reports Q2, Mobile Grows To 62% Of Ad Revenue

Zach RodgersAdexchanger.com23rd July 2014

Facebook reported second-quarter earnings on Thursday amid generally high expectations for the company's advertising business, especially as it pertains to mobile and video. Investors were not disappointed. Facebook posted Q2 advertising revenue of $2.68 billion, a 67% increase from Q2 2013. Of that, mobile advertising is becoming increasingly important – it constituted 62% of Facebook’s total advertising […]

Digital Media, Finance and Deals, Mobile

Ofcom scraps five-fold increase in mobile operator fees

Telegraph.co.uk - Media23rd July 2014

Regulators drawing up new regime after fierce lobbying from EE, O2, Three and Vodafone that claimed a threat to 4G rollout

Mobile


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