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Latest Mobile Analysis

More products, better treatment: How and why the Financial Times built a digital FT Weekend

More products, better treatment: How and why the Financial Times built a digital FT Weekend

22nd July 2014

Once you've built a successful digital newspaper subscription business, what's next? The FT's launch of a digital version of FT Weekend earlier this month hints that its answer to the question involves at least some slicing and dicing of what it produces to build new products to sell.

Financial Times Group, Digital Media, Mobile, Newspapers

This is your competition: 5 digital video pureplayers forging the way

This is your competition: 5 digital video pureplayers forging the way

17th July 2014

Just as mobile was something the publishing industry once talked about before realising it had already happened, video is quickly turning out to be the same. The online video ad model may not be fully formed yet, and the majority of ad revenues may lie elsewhere, but it's a rapidly evolving field that already has companies taking full advantage of its potential. For legacy publishers wondering if they should expand into the online video space – this is your competition.

Vice Media, Advertising, Broadcast, Digital Media, Mobile

Gruner + Jahr Digital MD on mobile ads: 'It creates a consulting situation in daily work'

Gruner + Jahr Digital MD on mobile ads: 'It creates a consulting situation in daily work'

16th July 2014

An intertwined and equally troublesome problem with shifting to mobile is the sheer complexity of delivering ads to the plethora of devices and methods of consuming media that have emerged with tablets and smartphones. As Gruner + Jahr's digital managing director Oliver von Wersch tells TheMediaBriefing, that requires new skills to overcome the challenges of fragmentation and take advantage of the room for more creative approaches to campaigns.

Monetising Media, Advertising, Consumer Media, Digital Media, Mobile

Latest Mobile News

How Microsoft sold more phones than Apple

Telegraph.co.uk - Media23rd July 2014

The firm outperformed its long-standing rival on mobile device sales

Mobile

China has more people going online with a mobile device than a PC

Reuters21st July 2014

BEIJING (Reuters) - The number of China's internet users going online with a mobile device - such as a smartphone or tablet - has overtaken those doing so with a personal computer (PC) for the first time, said the official China Internet Network Information Center (CNNIC) on Monday.

Mobile

The Digital Society Of The Future Is Happening Now In Estonia

Business InsiderBusiness Insider27th June 2014

A national identity scheme goes global.

Digital Media, Mobile

Even With Twice As Many Users, Google Still Lags Apple In App Revenue (AAPL, GOOG)

Jay YarowBusiness Insider27th June 2014

At Google's developer conference, it said it paid $5 billion to developers in the past 12 months. Independent analyst Jan Dawson charted out his estimate of what that looks like on a quarterly basis, and compared it to his estimates for payouts to developers from Apple. 

Mobile


Agile web development by Byte9