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Latest Mobile Analysis

The digital divide: why we're underestimating how different the audiences of the future will be

The digital divide: why we're underestimating how different the audiences of the future will be

3rd July 2014

Are we underestimating quite how different the audiences of tomorrow will be? Last week I rounded up some stats from a number of rigorous studies asking some important questions about the way younger people consume media. But while those stats are a useful guide to how media consumption is changing, the picture they paint is limited by the focus on age.

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

Power in their hands? 4 challenges publishers should think about as opportunities

Power in their hands? 4 challenges publishers should think about as opportunities

3rd July 2014

You’re entitled to an eye roll over the phrase “the power is firmly in their hands” when someone references the changing mobile landscape, but the phrase still stands. We’re not the ones saying it this time, however, but rather IDG Global Solutions in their latest report/survey: The Mobile Evolution: Connecting Content. We've highlighted four key challenges for publishers from the report that they should really be thinking about as opportunities.

B2B Media, Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

UK mobile ad spend will break £2 billion to overtake print in 2014

UK mobile ad spend will break £2 billion to overtake print in 2014

2nd July 2014

Mobile ad spending in the UK is predicted to almost double this year, growing 96 percent to pass the £2 billion mark, according to eMarketer. By 2018 eMarketer expects mobile will constitute some 40 percent of total media ad spending in the UK and will be just shy of £7 billion. Crucially, eMarketer also say this year will mark the year that the gap between print and mobile ad spending is closed, with just £38 million between the two predicted figures (£2.021 billion for mobile and £2.059 billion for print).

Advertising, Digital Media, Mobile

Latest Mobile News

The Digital Society Of The Future Is Happening Now In Estonia

Business InsiderBusiness Insider27th June 2014

A national identity scheme goes global.

Digital Media, Mobile

Even With Twice As Many Users, Google Still Lags Apple In App Revenue (AAPL, GOOG)

Jay YarowBusiness Insider27th June 2014

At Google's developer conference, it said it paid $5 billion to developers in the past 12 months. Independent analyst Jan Dawson charted out his estimate of what that looks like on a quarterly basis, and compared it to his estimates for payouts to developers from Apple. 

Mobile

Video Viewability: The Standard That Isn’t A Standard

Kelly LiyakasaAdexchanger.com27th June 2014

On Monday, the Media Rating Council’s (MRC) advisory to avoid buying in-browser video impressions on the basis of viewability will end. Although the MRC defines in-browser video viewability as an ad that is at least 50% in view for at least two continuous seconds, there’s little agreement in the industry on what, exactly, constitutes video […]

Advertising, Digital Media, Mobile

Google sets sights on TVs, cars and watches, beyond mere smartphones

Reuters25th June 2014

SAN FRANCISCO (Reuters) - Google Inc's Android software is coming to cars, televisions and watches this year, as the Internet search giant races against Apple Inc and other tech companies to extend its business into a rapidly broadening field of Internet-connected devices.

Digital Media, Mobile


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