Top Mobile Stories
9th April 2014
5th November 2013
23rd October 2013
- 4 digital media advertising innovations that publishers should be watching
- MailOnline's impressive growth may have a lot to do with mobile, but it's not got much to do with apps
- Media must reads April 14: The best news, analysis and comment to inform your week
- Spritz and Bild: A new challenge to page-based media?
- UK Mobile advertising breaks the £1 billion mark: 5 graphs that tell you how
- For Newsstand Publishers, What is Plan B?
Latest Mobile Analysis
7th April 2014 11:30
The sheer rate that think-pieces and comment articles are published about the media industry means that if you blink, you'll inevitably miss an important insight or piece of analysis. So here's a roundup of some of the best and most informative articles including Tesco's latest ad tech push, Digital First media's digital problems and a lot of Facebook stats.
2nd April 2014 08:00
While the web's oversupply of flesh and sex has undermined one of Nuts' main USPs, that dynamic is just an especially salacious example of how the middle ground of publishing is becoming increasingly untenable for a far broader range of media that is stuck between scale and niche.
31st March 2014 08:20
The sheer rate of think-pieces and comment articles being published about the media industry means that if you blink, you'll inevitably miss an important insight or piece of analysis you would have otherwise read. Here's a roundup of some of the more interesting articles we were reading last week.
27th March 2014 09:30
Speaking at the FT Digital Media Conference 2014, Facebook's vice president EMEA Nicola Mendelsohn said the company's acquisition of VR firm Oculus was a continuation of Mark Zuckerberg’s drive to connect every person on the planet, and social network sees virtual reality as the next big platform
27th March 2014 08:45
The term 'big data' was something of a buzzword in 2013 and the concept continues to cause confusion among company executives. More people are consuming paid content but can publishers make the most of the huge amounts of subscription data this creates?
Latest Mobile News
Adexchanger.com8th April 2014 20:30
Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Director of advertising measurement for North America Graham Mudd described aspects of the company's approach to AdExchanger at the IAB’s Mobile Marketplace conference. “We believe the future of marketing is being able to find specific consumers based on […]
Brand Republic7th April 2014 12:15
Nearly a quarter of professionals aged 18 to 34 have 4G on their smartphones, and another 32 per cent expect to upgrade this year, according to a report from Clear Channel UK.
Telegraph.co.uk - Media3rd April 2014 21:38
Adexchanger.com20th March 2014 04:04
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ernie Cormier, CEO at Nexage. At first blush, there are two strategic imperatives in digital advertising that appear to conflict. First, marketers are catching up to the massive consumer shift […]
Adexchanger.com19th March 2014 14:35
China is one of the fastest-growing, largest mobile markets in the world. Two new studies from Forrester Research and mobile developer-services platform Umeng delve into the unique characteristics of this continuously growing industry, including how consumers deal with the lack of high-speed data service and how social sharing plays a role in many apps. According […]