Top Mobile Stories
- DeAgostini on why superstar consumers might be the saviour of consumer magazines
- Why legacy publishers should emulate rather than criticise BuzzFeed
- Enders Analysis: Five trends reshaping consumer behaviour and advertising
- "Frictionless migration": How has the Economist stayed ahead of the digital curve?
- WhatsApp and publishers: The double-edged sword of personal messaging apps
- How the Dallas Morning News is tackling the challenges of hyperlocal content
Latest Mobile Analysis
20th March 2015
Identifying the members of its audiences who have influence over others and directly embedding them in the editorial process is a novel idea for consumer magazines - but one that has yet to prove successful for De Agostini.
17th March 2015
Yesterday saw the publication of BuzzFeed's Brews' first international interview, between UK deputy editor Jim Waterson and the prime minster David Cameron. Predictably, it was immediately criticised by a legacy publisher.
13th March 2015
Enders Analysis' Douglas McCabe on why wearables alone won't be the next big thing in reshaping consumer behaviour
11th March 2015
There comes a time with any new technology, whether it be DVDs or digital cameras, where both the old and new technologies exist together. That's a tricky area to navigate, but one The Economist's Paul Rossi feels the magazine is well equipped to traverse.
10th March 2015
The privacy of WhatsApp is a big part of what makes it so appealing, and what makes it so hard for publishers to break into.
Latest Mobile News
Telegraph.co.uk - Media1st January 2015
Adexchanger.com19th December 2014
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Prusz, head of mobile at Rubicon Project. In 2013, many observers marveled at the growth in mobile users. If 2013 was the year of mobile adoption, mobile advertising moved […]
Adexchanger.com25th November 2014
Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]
Telegraph.co.uk - Media11th November 2014
Telegraph.co.uk - Media31st October 2014