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Latest Mobile Analysis

TV-Twitter integration: you'll never watch alone

TV-Twitter integration: you'll never watch alone

Chris Sutcliffe24th October 2014

Is the addition of a Twitter tab alongside the video content on the Xbox One revolutionary, or does it signal a change in how indivisible we consider social media and mobile?

Advertising, Broadcast, Digital Media, Mobile

Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?

Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?

Jasper Jackson21st October 2014

The inadequacy of systems for measuring online audiences is a recurring theme on TheMediaBriefing, simply because it is so central to how publishers approach both what they produce and how they make money from it. But can an industry body Newsworks find a standard everyone agrees with quickly enough to keep up with changing habits?

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile

Bedtime stories: What Metro and BuzzFeed's stats tell us about mobile readership

Bedtime stories: What Metro and BuzzFeed's stats tell us about mobile readership

Chris Sutcliffe17th October 2014

How unshackling an audience from desktop has radically changed consumption habits, and why planning for mobile is the same as planning for social.

Digital Media, Mobile, Newspapers

Latest Mobile News

AOL’s Cross-Device Solution Aims To Cure The Advertiser’s Attribution Headache

Allison SchiffAdexchanger.com31st October 2014

If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher, director of mobile at AOL Platforms, has been trying to convince brands of this for quite some time, and it’s one reason that AOL introduced One, a platform that incorporates device-linking and […]

Advertising, Mobile

Snapchat Ads Coming Soon; Trending Agencies

AdExchangerAdexchanger.com10th October 2014

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]

Advertising, Digital Media, Mobile

EE TV: Why bother with yet another television service?

Telegraph.co.uk - Media8th October 2014

Britain's biggest mobile operator has joined the crowded race for televison customers by giving away a slick set-top box with mobile features, but is not putting much money at risk as it prepares for 'quad play' market

Broadcast, Mobile

Phones 4U founder attacks Vodafone

Telegraph.co.uk - Media13th September 2014

John Caudwell says Vodafone's decision to cut ties with the retailer was 'ruthless'

Finance and Deals, Mobile


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