Top Mobile Stories
- AOL’s Cross-Device Solution Aims To Cure The Advertiser’s Attribution Headache
- Andy Rubin, Founder Of Android, Is Out Of Google (GOOG)
- How to...publish your podcast on different platforms
- Accidental equality: Three publisher take-aways from Facebook's results
- TV-Twitter integration: you'll never watch alone
- Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?
Latest Mobile Analysis
30th October 2014
Podcasts are becoming big business again, thanks to an increasingly tech-literate audience and variety of distribution platforms. But for many users finding podcasts is still difficult, so how do you actually get your podcast out to the widest possible audience?
29th October 2014
Facebook's Q3 results were accompanied by a talk from founder Mark Zuckerberg and COO Sheryl Sandberg. But while those talks may have pleased shareholders, they underlined that publishers are holding a tiger by its tail - and the tiger is getting hungrier.
24th October 2014
Is the addition of a Twitter tab alongside the video content on the Xbox One revolutionary, or does it signal a change in how indivisible we consider social media and mobile?
21st October 2014
The inadequacy of systems for measuring online audiences is a recurring theme on TheMediaBriefing, simply because it is so central to how publishers approach both what they produce and how they make money from it. But can an industry body Newsworks find a standard everyone agrees with quickly enough to keep up with changing habits?
17th October 2014
How unshackling an audience from desktop has radically changed consumption habits, and why planning for mobile is the same as planning for social.
Latest Mobile News
Adexchanger.com31st October 2014
If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher, director of mobile at AOL Platforms, has been trying to convince brands of this for quite some time, and it’s one reason that AOL introduced One, a platform that incorporates device-linking and […]
Adexchanger.com10th October 2014
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]
Telegraph.co.uk - Media8th October 2014
Britain's biggest mobile operator has joined the crowded race for televison customers by giving away a slick set-top box with mobile features, but is not putting much money at risk as it prepares for 'quad play' market