Top Mobile Stories
- What type and how long? Video engagement rates on smartphones
- Snapchat Is Exploding In Popularity — It’s Even Hotter Than Twitter (TWTR, FB)
- Red Bull Media House Brings Its Magazine Online
- Newly rich Buzzfeed still faces some big challenges, but its tech focus can overcome them
- 50 Million New Reasons BuzzFeed Wants to Take Its Content Far Beyond Lists
- MIT's FOLD: Another glimpse at how radically different content consumption could be
Latest Mobile Analysis
7th August 2014
The dust has by no means settled when it comes to the myriad devices audiences use to consume content, and whether they're even consuming content at all any more now that WhatsApp and Snapchat exist. Ofcom's Communications Market report is, as usual, packed with useful survey data that helps answer some of the questions publishers have about the state of the landscape, so we've picked out six of the most important points.
5th August 2014
Facebook went down last Friday for 19 minutes, and the internet went a bit mad. Traffic to news websites fell by three percent according to Josh Schwartz, a data scientist at website analytics company Chartbeat. The outage presented a perfect opportunity for Chartbeat to take a look at what the news sites looked like in a world without Zuckerberg for a fleeting moment.
31st July 2014
The so-called “millennial” generation – those aged between 14 and 34 – have never really developed the habit of reading newspapers, so how do publishers go about capturing their attention and getting them to read their content? One way is to focus on building app-based news services in recognition of the fact majority of this generation spend the majority of their consumption time on their phones. At least that’s what News Corp is working on, according to the Financial Times
29th July 2014
Our love affair with video on demand has seen online video advertising grow by 45 percent in the last year. But is the sell-side fully capitalising on the VOD opportunity? Many publishers are still grappling with the fundamental challenges of how to generate greater supply of premium-quality content, how to make that content available, and how to monetise it in the most effective way.
25th July 2014
The Financial Times continues to grow its digital subscriber base and is providing an upbeat story amid what is an otherwise challenging time for parent company Pearson which is taking a hit from major restructuring. Pearson’s adjusted operating profits fell 45 percent from £137 million in H1 2013 to £75 million in H1 this year, according to the company's latest interim results.
Latest Mobile News
Business Insider23rd July 2014
Business Insider23rd July 2014
Facebook just reported its second quarter earnings with revenue of $2.91 billion — the strongest quarter yet.
Adexchanger.com23rd July 2014
Facebook reported second-quarter earnings on Thursday amid generally high expectations for the company's advertising business, especially as it pertains to mobile and video. Investors were not disappointed. Facebook posted Q2 advertising revenue of $2.68 billion, a 67% increase from Q2 2013. Of that, mobile advertising is becoming increasingly important – it constituted 62% of Facebook’s total advertising […]
Telegraph.co.uk - Media23rd July 2014