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Latest Mobile Analysis

What type and how long? Video engagement rates on smartphones

What type and how long? Video engagement rates on smartphones

18th August 2014

How long should certain videos be and is the ad industry keeping pace with where audience's attention spans are? Some new research from mobile advertising company Vdopia suggests there's a bit of a discrepancy between the length of the most successful videos and how much of ad budgets goes on them.

Advertising, Broadcast, Digital Media, Mobile

Newly rich Buzzfeed still faces some big challenges, but its tech focus can overcome them

Newly rich Buzzfeed still faces some big challenges, but its tech focus can overcome them

11th August 2014

BuzzFeed just got another big injection of cash, with backers including the Andreessen Horowitz VC fund stumping up another $50 million to take the company's total funding to $96 million and valuing the business at around $850 million. Despite its success, BuzzFeed still has some big challenges to overcome if it's to realise its dream of becoming a "preeminent" media company, but it's focus on technology gives it good odds of overcoming them.

Advertising, Digital Media, Finance and Deals, Mobile

MIT's FOLD: Another glimpse at how radically different content consumption could be

MIT's FOLD: Another glimpse at how radically different content consumption could be

8th August 2014

Vox and BuzzFeed have their content management systems and story formats (cards/lists/quizzes/sliders) and platforms like Facebook and Twitter have their algorithms and feeds. All demonstrate the importance of investing in good technology if you want to attract the best talent and give audiences pleasurable experiences. But is the current way we contextualise and display information on the web the best possible version, and does it help or hinder the impression-based ad model?

Advertising, Digital Media, Mobile

Latest Mobile News

Snapchat Is Exploding In Popularity — It’s Even Hotter Than Twitter (TWTR, FB)

Dave SmithBusiness Insider11th August 2014

For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now.

Digital Media, Mobile

50 Million New Reasons BuzzFeed Wants to Take Its Content Far Beyond Lists

By MIKE ISAACNew York Times11th August 2014

The viral media site will use a $50 million investment to diversify its content, expand its video arm and create an in-house incubator for new technology.

Advertising, Digital Media, Finance and Deals, Mobile

Where Facebook's Money Comes From

Alyson ShontellBusiness Insider23rd July 2014

Facebook just reported its second quarter earnings with revenue of $2.91 billion — the strongest quarter yet.

Advertising, Digital Media, Finance and Deals, Mobile


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