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Media must reads March 31: The week's best news, analysis and comment

Media must reads March 31: The week's best news, analysis and comment

Henry Taylor31st March 2014 08:20

The sheer rate of think-pieces and comment articles being published about the media industry means that if you blink, you'll inevitably miss an important insight or piece of analysis you would have otherwise read. Here's a roundup of some of the more interesting articles we were reading last week.

reading roundup, Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers

Facebook VP EMEA on Oculus Rift: 'We see it as the next big platform'

Facebook VP EMEA on Oculus Rift: 'We see it as the next big platform'

Henry Taylor27th March 2014 09:30

Speaking at the FT Digital Media Conference 2014, Facebook's vice president EMEA Nicola Mendelsohn said the company's acquisition of VR firm Oculus was a continuation of Mark Zuckerberg’s drive to connect every person on the planet, and social network sees virtual reality as the next big platform

Facebook, Broadcast, Digital Media, Finance and Deals, Mobile

Spotlight

How can publishers use big data effectively?

How can publishers use big data effectively?

MPP Global Solutions27th March 2014 08:45

The term 'big data' was something of a buzzword in 2013 and the concept continues to cause confusion among company executives. More people are consuming paid content but can publishers make the most of the huge amounts of subscription data this creates?

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers

Latest Mobile News

Quarter of 18- to 34-year-olds have upgraded to 4G

Brand Republic7th April 2014 12:15

Nearly a quarter of professionals aged 18 to 34 have 4G on their smartphones, and another 32 per cent expect to upgrade this year, according to a report from Clear Channel UK.

Mobile

Mozilla chief Brendan Eich steps down over gay marriage row

Telegraph.co.uk - Media3rd April 2014 21:38

Brendan Eich made a donation to oppose the legalisation of gay marriage in California

Digital Media, Mobile

Why Mobile And Cross-Screen Strategies Clash (And How To Fix Them)

AdExchangerAdexchanger.com20th March 2014 04:04

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ernie Cormier, CEO at Nexage. At first blush, there are two strategic imperatives in digital advertising that appear to conflict. First, marketers are catching up to the massive consumer shift […]

Advertising, Mobile

China Mobile Internet Use Gains Sophistication, Hits Roadblocks

Kimberly MaulAdexchanger.com19th March 2014 14:35

China is one of the fastest-growing, largest mobile markets in the world. Two new studies from Forrester Research and mobile developer-services platform Umeng delve into the unique characteristics of this continuously growing industry, including how consumers deal with the lack of high-speed data service and how social sharing plays a role in many apps. According […]

Digital Media, Mobile

The Guardian Changing Media Summit 2014: Day One - live blog

Robin HoughMediaGuardian18th March 2014 17:31

Live updates from day one of the Guardian’s festival of all things digital media

Digital Media, Mobile


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