Top Mobile Stories
- Appointment digital: How The Pool fits into its audience's hectic schedules
- Building a long-term business model: The Economist and Quartz
- Vibrant Media's Craig Gooding: InText native and a 'flight to quality'
- DeAgostini on why superstar consumers might be the saviour of consumer magazines
- Why legacy publishers should emulate rather than criticise BuzzFeed
- Enders Analysis: Five trends reshaping consumer behaviour and advertising
Latest Mobile Analysis
15th April 2015
The philosophy that 'content is king, but context is god' is something many publishers are straining to deliver on, but one The Pool has at its core.
8th April 2015
At Digital Media Strategies 2015, Paul Rossi, President of The Economist Group and Jay Lauf, President & Publisher of Quartz each presented a 20 minute keynote explaining out their respective business models and their strategy for growth and transformation.
7th April 2015
"For us, it was like 'hallelujah', people are beginning to notice these banner blindness studies done back at AOL in 1998, this is an opportunity for the entire industry to say 'well we can tell whether things are being seen'."
20th March 2015
Identifying the members of its audiences who have influence over others and directly embedding them in the editorial process is a novel idea for consumer magazines - but one that has yet to prove successful for De Agostini.
17th March 2015
Yesterday saw the publication of BuzzFeed's Brews' first international interview, between UK deputy editor Jim Waterson and the prime minster David Cameron. Predictably, it was immediately criticised by a legacy publisher.
Latest Mobile News
Telegraph.co.uk - Media1st January 2015
Adexchanger.com19th December 2014
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Prusz, head of mobile at Rubicon Project. In 2013, many observers marveled at the growth in mobile users. If 2013 was the year of mobile adoption, mobile advertising moved […]
Adexchanger.com25th November 2014
Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]
Telegraph.co.uk - Media11th November 2014
Telegraph.co.uk - Media31st October 2014