Latest Mobile Analysis

How will global media consumption and advertising change by 2017?

How will global media consumption and advertising change by 2017?

Damian Radcliffe1st July 2015

The continued rise of online services will have a major impact on traditional media habits and global advertising patterns, a new study from ZenithOptimedia reveals.

Advertising, Broadcast, Consumer Media, Devices, Digital Media, Mobile, Newspapers

Four key takeaways from the GEN Summit 2015

Four key takeaways from the GEN Summit 2015

Chris Sutcliffe25th June 2015

The GEN Summit in Barcelona was an eclectic event, covering aspects of the media industry as diverse as the future of paywalls, new delivery methods for news and how best to engage with audiences on social media.

Advertising, Digital Media, Mobile, Newspapers

Newsletter June 25th: Circa: Why the

Newsletter June 25th: Circa: Why the "future of journalism" is bigger than one app & are niche news sites safe from Facebook's algorithm changes?

Chris Sutcliffe25th June 2015

While it's certainly sad that Circa's approach to news delivery wasn't enough to see it through, as cooler heads have pointed out, it's very rarely a single innovation that enables 'the future' of any industry to arrive.

Advertising, Digital Media, Mobile

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Latest Mobile News

Snapchat hits $10bn valuation with new funding round

Telegraph.co.uk - Media1st January 2015

Snapchat has raised $485.6m in funding since April, taking its valuation above $10bn

Digital Media, Finance and Deals, Mobile

What Does The Future Hold For Mobile Advertising?

AdExchangerAdexchanger.com19th December 2014

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Prusz, head of mobile at Rubicon Project. In 2013, many observers marveled at the growth in mobile users. If 2013 was the year of mobile adoption, mobile advertising moved […]

Advertising, Mobile

Twitter Loves #Commerce, Launches Card-Linked Offers

Allison SchiffAdexchanger.com25th November 2014

Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]

Advertising, Consumer Media, Mobile

Vodafone to launch broadband and television services

Telegraph.co.uk - Media11th November 2014

Operators are mounting a counterattack as BT prepares to enter the mobile market next year

Broadcast, Mobile

Google boss Larry Page: Europe needs to be more like Silicon Valley and support technology

Telegraph.co.uk - Media31st October 2014

Google chief Larry Page says the search giant is trying to improve societies by putting its $62bn cash pile to good use, but politicians are yet to follow suit

Digital Media, Mobile

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