Top Mobile Stories
- Christmas reading from TheMediaBriefing: Our most popular articles of 2014
- Why are publishers closing comments sections, and what will they lose?
- Core conflict: Why publishers need to take demand for ad blockers seriously
- Why the platform agnosticism of young audiences is bad news for television companies
- Why BBC3's online migration could be the perfect test for the BBC's digital strategy
- Post-nationality: How Quartz's international focus is driving its growth
Latest Mobile Analysis
19th December 2014
We know media types can't go long without a dose of analysis, debate and discussion so, to tide you over until 2015 we've rounded up the 20 most popular articles on TheMediaBriefing from the last year. The top stories reflect both enduring themes and some of the big issues that have emerged over the last year, from the continued decline of print through to the globalisation of media and the search for better ways of measuring the success of publishers.
18th December 2014
A professor researching incivility online has stated: "commenting forums are very much a cesspool of incivility, racism, and sexism. It’s just the worst of humankind." But should publishers fight to improve them? Or simply wash their hands of the idea?
17th December 2014
AdBlock Plus now has over 350 million users, all of whom have chosen to download that free service rather than view ads. But why are people subscribing to that philosophy, and what does it mean for publishers?
16th December 2014
Younger generations are increasingly blind to the platform on which they consume content, and more concerned with that content itself. For broadcasters with a vested interest in keeping eyeballs glued to linear television screens, that's bad news.
16th December 2014
BBC3, the youth-focused channel from the BBC, is soon migrating online despite protests from its audience. But since that audience is already consuming mostly digital content, has the channel actually found its rightful home?
Latest Mobile News
Adexchanger.com25th November 2014
Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]
Telegraph.co.uk - Media11th November 2014
Telegraph.co.uk - Media31st October 2014
Adexchanger.com31st October 2014
If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher, director of mobile at AOL Platforms, has been trying to convince brands of this for quite some time, and it’s one reason that AOL introduced One, a platform that incorporates device-linking and […]