Top Mobile Stories
- Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?
- Bedtime stories: What Metro and BuzzFeed's stats tell us about mobile readership
- NYT mobile director: 'Mobile is no longer a speciality, it needs to be a requirement'
- Knowing what you don't know: The Guardian's open approach to app development
- Mobile news reading on the increase - but have publishers got the attention?
- Now we know who's buying wearables, we need to think about putting news on them
Latest Mobile Analysis
21st October 2014
The inadequacy of systems for measuring online audiences is a recurring theme on TheMediaBriefing, simply because it is so central to how publishers approach both what they produce and how they make money from it. But can an industry body Newsworks find a standard everyone agrees with quickly enough to keep up with changing habits?
17th October 2014
How unshackling an audience from desktop has radically changed consumption habits, and why planning for mobile is the same as planning for social.
16th October 2014
As publishers approach or pass the tipping point where mobile accounts for more than half the people and page views they attract online, it's clear that working practices and structures on both the editorial and commercial sides of media companies have to change radically.
14th October 2014
"Saying 'I don’t know' is extraordinarily scary. It fundamentally calls into question why you are paid. But in the world we find ourselves, especially with mobile and tablet, I think it’s the best approach."
14th October 2014
A study suggests that despite growing mobile readership for mobile news, the level of their attention with that content is relatively low. For publishers looking to push an attention minutes-based ad scheme, that's a potential problem.
Latest Mobile News
Adexchanger.com10th October 2014
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]
Telegraph.co.uk - Media8th October 2014
Britain's biggest mobile operator has joined the crowded race for televison customers by giving away a slick set-top box with mobile features, but is not putting much money at risk as it prepares for 'quad play' market
Telegraph.co.uk - Media13th September 2014
Business Insider11th August 2014
For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now.