Top Mobile Stories
- Mirage metrics: Why ad fraud could hold back the development of digital video
- Trust issues: Why messaging apps are driving traffic and interaction
- Peter Houston’s Big Problem: Digital magazines need to grow up
- The Sun's 225,000 digital subscribers answer one big question. Here are three more
- Google Contributor: Unanswered questions about the ad-substitutor
- The complexities of measuring newspapers in the digital age
Latest Mobile Analysis
28th November 2014
There is no consensus about the amount of video ad fraud, and nor is there much collaboration between parties when it comes to solving that issue. So why are publishers so keen to run into a market when they don't know how many people will even see their content?
28th November 2014
News publishers including, Guardian, BuzzFeed, WSJ and HuffPo UK are seeing huge clickthrough rates from WhatsApp and other messaging apps while others such as the BBC are using them to explore new ways of interacting with audiences. They may not offer the same mass reach as public sharing on social media, but messaging apps have one key advantage.
27th November 2014
In his latest column, Peter Houston talks about why it's time for digital magazines to grow up, and why they need help doing it.
26th November 2014
Just 16 months after it stopped giving away content for free online, The Sun has announced it has racked up nearly 225,000 paying digital customers paying for its online package Sun+. That's answered one big question for The Sun's digital future, but there are still big issues it has to tackle to build something sustainable.
25th November 2014
Google Contributor seeks to provide a mass subscription model to a package of sites, replacing their ads with custom images. But with an experiment so small, there are many unanswered questions as to what that could mean for publishers.
Latest Mobile News
Telegraph.co.uk - Media11th November 2014
Telegraph.co.uk - Media31st October 2014
Adexchanger.com31st October 2014
If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher, director of mobile at AOL Platforms, has been trying to convince brands of this for quite some time, and it’s one reason that AOL introduced One, a platform that incorporates device-linking and […]
Adexchanger.com10th October 2014
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]