Top Mobile Stories
- The complexities of measuring newspapers in the digital age
- Quartz and The Economist on what makes a good media business today and tomorrow
- Geolocation is a huge opportunity for publishers, if they can get permission to use it
- Vodafone to launch broadband and television services
- Why are there so few senior women in media? Views from four female leaders
- Google boss Larry Page: Europe needs to be more like Silicon Valley and support technology
Latest Mobile Analysis
21st November 2014
Presentations from the Guardian and News UK at the Media Research Group conference in Berlin highlighted just how complex measuring what a newspaper does in the digital age has become.
20th November 2014
TheMediaBriefing talks to the presidents of The Economist and Quartz about what makes a good media business now, how to ensure you're able to adapt to change, and what a strong media business of the future looks like.
10th November 2014
The immutable rise of mobile content consumption has been the biggest media story of 2014, but advertising hasn't quite caught up. For mobile ad firm Widespace, closing that gap involves a lot more than just different sized banners.
6th November 2014
When it comes to diversity at the top, the media industry is as guilty as almost any other of failing to represent the society it serves. We talked to senior leaders from Hearst, the Guardian, Centaur and the Financial Times about their experiences and what can be done to make sure women get the opportunities they deserve.
30th October 2014
Podcasts are becoming big business again, thanks to an increasingly tech-literate audience and variety of distribution platforms. But for many users finding podcasts is still difficult, so how do you actually get your podcast out to the widest possible audience?
Latest Mobile News
Telegraph.co.uk - Media11th November 2014
Telegraph.co.uk - Media31st October 2014
Adexchanger.com31st October 2014
If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher, director of mobile at AOL Platforms, has been trying to convince brands of this for quite some time, and it’s one reason that AOL introduced One, a platform that incorporates device-linking and […]
Adexchanger.com10th October 2014
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]