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Latest Mobile Analysis

NYT mobile director: 'Mobile is no longer a speciality, it needs to be a requirement'

NYT mobile director: 'Mobile is no longer a speciality, it needs to be a requirement'

Jasper Jackson16th October 2014

As publishers approach or pass the tipping point where mobile accounts for more than half the people and page views they attract online, it's clear that working practices and structures on both the editorial and commercial sides of media companies have to change radically.

Digital Media, Finance and Deals, Mobile, Newspapers

Knowing what you don't know: The Guardian's open approach to app development

Knowing what you don't know: The Guardian's open approach to app development

Jasper Jackson14th October 2014

"Saying 'I don’t know' is extraordinarily scary. It fundamentally calls into question why you are paid. But in the world we find ourselves, especially with mobile and tablet, I think it’s the best approach."

Advertising, Mobile, Newspapers

Mobile news reading on the increase - but have publishers got the attention?

Mobile news reading on the increase - but have publishers got the attention?

Chris Sutcliffe14th October 2014

A study suggests that despite growing mobile readership for mobile news, the level of their attention with that content is relatively low. For publishers looking to push an attention minutes-based ad scheme, that's a potential problem.

Advertising, Digital Media, Mobile

Latest Mobile News

Snapchat Ads Coming Soon; Trending Agencies

AdExchangerAdexchanger.com10th October 2014

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]

Advertising, Digital Media, Mobile

EE TV: Why bother with yet another television service?

Telegraph.co.uk - Media8th October 2014

Britain's biggest mobile operator has joined the crowded race for televison customers by giving away a slick set-top box with mobile features, but is not putting much money at risk as it prepares for 'quad play' market

Broadcast, Mobile

Phones 4U founder attacks Vodafone

Telegraph.co.uk - Media13th September 2014

John Caudwell says Vodafone's decision to cut ties with the retailer was 'ruthless'

Finance and Deals, Mobile

Snapchat Is Exploding In Popularity — It’s Even Hotter Than Twitter (TWTR, FB)

Dave SmithBusiness Insider11th August 2014

For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now.

Digital Media, Mobile


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