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Latest Mobile Analysis

Multi-platform world: NRS figures show importance of context in news consumption

Multi-platform world: NRS figures show importance of context in news consumption

Chris Sutcliffe25th February 2015

The quarterly NRS PADD figures demonstrate that catering to the British public's platform infidelity could be paramount for publishers.

Devices, Digital Media, Mobile, Newspapers

Why viewability and ad blocking are a joint threat to publishers

Why viewability and ad blocking are a joint threat to publishers

Dan Williamson25th February 2015

Viewability is a threat. Ad blocking is a threat. How you address one has big long-term implications for the other.

Advertising, Digital Media, Mobile

'News amnesia': Circa's CEO Matt Galligan on retaining a digital audience

'News amnesia': Circa's CEO Matt Galligan on retaining a digital audience

Chris Sutcliffe24th February 2015

Circa's CEO Matt Galligan on "the single biggest problem facing the news world in the coming three to five years" - and how retaining a digital audience is the key to solving it.

Digital Media Strategies 2015, Devices, Digital Media, Mobile, Newspapers

Latest Mobile News

Snapchat hits $10bn valuation with new funding round

Telegraph.co.uk - Media1st January 2015

Snapchat has raised $485.6m in funding since April, taking its valuation above $10bn

Digital Media, Finance and Deals, Mobile

What Does The Future Hold For Mobile Advertising?

AdExchangerAdexchanger.com19th December 2014

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Prusz, head of mobile at Rubicon Project. In 2013, many observers marveled at the growth in mobile users. If 2013 was the year of mobile adoption, mobile advertising moved […]

Advertising, Mobile

Twitter Loves #Commerce, Launches Card-Linked Offers

Allison SchiffAdexchanger.com25th November 2014

Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]

Advertising, Consumer Media, Mobile

Vodafone to launch broadband and television services

Telegraph.co.uk - Media11th November 2014

Operators are mounting a counterattack as BT prepares to enter the mobile market next year

Broadcast, Mobile

Google boss Larry Page: Europe needs to be more like Silicon Valley and support technology

Telegraph.co.uk - Media31st October 2014

Google chief Larry Page says the search giant is trying to improve societies by putting its $62bn cash pile to good use, but politicians are yet to follow suit

Digital Media, Mobile


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