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Latest Mobile Analysis

Gruner + Jahr Digital MD on mobile ads: 'It creates a consulting situation in daily work'

Gruner + Jahr Digital MD on mobile ads: 'It creates a consulting situation in daily work'

16th July 2014

An intertwined and equally troublesome problem with shifting to mobile is the sheer complexity of delivering ads to the plethora of devices and methods of consuming media that have emerged with tablets and smartphones. As Gruner + Jahr's digital managing director Oliver von Wersch tells TheMediaBriefing, that requires new skills to overcome the challenges of fragmentation and take advantage of the room for more creative approaches to campaigns.

Monetising Media, Advertising, Consumer Media, Digital Media, Mobile

Tech explainer: How parallax scrolling can help keep attention

Tech explainer: How parallax scrolling can help keep attention

15th July 2014

In web design, parallax scrolling is a term used to describe the technique where different parts of a webpage move at different speeds as the user scrolls up or down the page. However, sites likes the NYT’s Snowfall are often touted as successful examples of the parallax effect, but they don’t actually incorporate the effect...

B2B Media, Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

9 examples of how commercial priorities are messing up media sites' UX

9 examples of how commercial priorities are messing up media sites' UX

11th July 2014

More news websites than not rely on the digital advertising model to support their web endeavours. But that seems to have a big impact on the quality of design and UX for many of them. The majority still seem to have a variety of barriers to a clean and easy experience for audiences. Is this really the best way publishers can work out how to generate online revenue while valuing and respecting their audiences' experience online?

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

Latest Mobile News

How Microsoft sold more phones than Apple

Telegraph.co.uk - Media23rd July 2014

The firm outperformed its long-standing rival on mobile device sales

Mobile

China has more people going online with a mobile device than a PC

Reuters21st July 2014

BEIJING (Reuters) - The number of China's internet users going online with a mobile device - such as a smartphone or tablet - has overtaken those doing so with a personal computer (PC) for the first time, said the official China Internet Network Information Center (CNNIC) on Monday.

Mobile

The Digital Society Of The Future Is Happening Now In Estonia

Business InsiderBusiness Insider27th June 2014

A national identity scheme goes global.

Digital Media, Mobile

Even With Twice As Many Users, Google Still Lags Apple In App Revenue (AAPL, GOOG)

Jay YarowBusiness Insider27th June 2014

At Google's developer conference, it said it paid $5 billion to developers in the past 12 months. Independent analyst Jan Dawson charted out his estimate of what that looks like on a quarterly basis, and compared it to his estimates for payouts to developers from Apple. 

Mobile


Agile web development by Byte9