Finance and Deals
Top Finance and Deals Stories
- Guardian's Tim Gentry: Pangaea isn't taking on Google, it's launching an entirely new ad space
- Trinity Mirror pins its hopes on rapid digital growth - and might just pull it off
- As TV viewing numbers fall, why does ad spend keep increasing?
- Reed Elsevier results show B2B success depends on diversification
- Why the UK is transitioning to digital ads faster than Europe
- Informa's 2014 show it still struggling to revitalise its business information division
Latest Finance and Deals Analysis
23rd March 2015
The value of Pangaea is less about cornering the lion's share of a protected market and more with offering ad partners the ability to buy programmatically across the trusted brands' audience of 110 million worldwide.
2nd March 2015
Trinity Mirror's 2014 results show a legacy publisher which is very aware its continued success is in making a swift transition to digital revenue sources, even as the print advertising revenue gradually fades away.
27th February 2015
Falling audience numbers combined with the difficulty of quantifying the effectiveness of ads are also the issues facing print, which is the only medium with a forecasted decreased ad spend in 2015. So why is television ad spending actually increasing?
26th February 2015
Reed Elsevier - soon to be combined from its two parent companies into the sole RELX Group - has announced its full-year 2014 results. They show a company whose underlying revenue is growing as a result of diversification.
18th February 2015
New ad-spending research shows that UK publishers are growing their digital ad-spend at a higher rate than their European counterparts. Here's why.
Latest Finance and Deals News
Telegraph.co.uk - Media1st January 2015
Telegraph.co.uk - Media29th December 2014
Folio29th December 2014
Adexchanger.com17th December 2014
Christmas came early for digital video ad platform true[X]. The ad platform, which serves both advertisers and publishers, revealed Wednesday that News Corp. spinoff 21st Century Fox intends to acquire it. Although the terms of the deal were not disclosed, The Wall Street Journal pegged that figure at about $200 million. (Read the release). This acquisition indicates 21st […]
Adexchanger.com30th October 2014
LinkedIn's revenue grew 45% YoY in Q3 to $568 million. Its Marketing Solutions division also increased 45% YoY, totaling $109 million in revenue. Marketing Solutions, which makes up 19% of LinkedIn's total revenue, is one of the social network's three lines of business. Overall member growth was strong. LinkedIn now has 332 million members, up 28% YoY. […]