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As TV viewing numbers fall, why does ad spend keep increasing?

As TV viewing numbers fall, why does ad spend keep increasing?

Chris Sutcliffe27th February 2015

Falling audience numbers combined with the difficulty of quantifying the effectiveness of ads are also the issues facing print, which is the only medium with a forecasted decreased ad spend in 2015. So why is television ad spending actually increasing?

Advertising, Broadcast, Devices, Finance and Deals

Reed Elsevier results show B2B success depends on diversification

Reed Elsevier results show B2B success depends on diversification

Chris Sutcliffe26th February 2015

Reed Elsevier - soon to be combined from its two parent companies into the sole RELX Group - has announced its full-year 2014 results. They show a company whose underlying revenue is growing as a result of diversification.

B2B Media, Digital Media, Finance and Deals

Why the UK is transitioning to digital ads faster than Europe

Why the UK is transitioning to digital ads faster than Europe

Chris Sutcliffe18th February 2015

New ad-spending research shows that UK publishers are growing their digital ad-spend at a higher rate than their European counterparts. Here's why.

Broadcast, Digital Media, Finance and Deals, Newspapers

Latest Finance and Deals News

Snapchat hits $10bn valuation with new funding round

Telegraph.co.uk - Media1st January 2015

Snapchat has raised $485.6m in funding since April, taking its valuation above $10bn

Digital Media, Finance and Deals, Mobile

Tesco turns to TalkTalk in bid to offload Blinkbox

Telegraph.co.uk - Media29th December 2014

Vodafone loses interest in film streaming service with supermarket under pressure to cut losses

Broadcast, Finance and Deals

21st Century Fox To Acquire Video Ad Platform True[X] For $200M

Kelly LiyakasaAdexchanger.com17th December 2014

Christmas came early for digital video ad platform true[X]. The ad platform, which serves both advertisers and publishers, revealed Wednesday that News Corp. spinoff 21st Century Fox intends to acquire it. Although the terms of the deal were not disclosed, The Wall Street Journal pegged that figure at about $200 million. (Read the release). This acquisition indicates 21st […]

Advertising, Digital Media, Finance and Deals

LinkedIn Q3: Marketing Solutions Revenue Up 45% As Bizo Integration Continues

Kelly LiyakasaAdexchanger.com30th October 2014

LinkedIn's revenue grew 45% YoY in Q3 to $568 million. Its Marketing Solutions division also increased 45% YoY, totaling $109 million in revenue. Marketing Solutions, which makes up 19% of LinkedIn's total revenue, is one of the social network's three lines of business. Overall member growth was strong. LinkedIn now has 332 million members, up 28% YoY. […]

B2B Media, Digital Media, Finance and Deals


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