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Latest Finance and Deals Analysis

Guardian's Tim Gentry: Pangaea isn't taking on Google, it's launching an entirely new ad space

Guardian's Tim Gentry: Pangaea isn't taking on Google, it's launching an entirely new ad space

Chris Sutcliffe23rd March 2015

The value of Pangaea is less about cornering the lion's share of a protected market and more with offering ad partners the ability to buy programmatically across the trusted brands' audience of 110 million worldwide.

Advertising, Digital Media, Finance and Deals, Newspapers

Trinity Mirror pins its hopes on rapid digital growth - and might just pull it off

Trinity Mirror pins its hopes on rapid digital growth - and might just pull it off

Chris Sutcliffe2nd March 2015

Trinity Mirror's 2014 results show a legacy publisher which is very aware its continued success is in making a swift transition to digital revenue sources, even as the print advertising revenue gradually fades away.

Advertising, Digital Media, Finance and Deals, Mobile, Newspapers

As TV viewing numbers fall, why does ad spend keep increasing?

As TV viewing numbers fall, why does ad spend keep increasing?

Chris Sutcliffe27th February 2015

Falling audience numbers combined with the difficulty of quantifying the effectiveness of ads are also the issues facing print, which is the only medium with a forecasted decreased ad spend in 2015. So why is television ad spending actually increasing?

Advertising, Broadcast, Devices, Finance and Deals

Latest Finance and Deals News

Snapchat hits $10bn valuation with new funding round

Telegraph.co.uk - Media1st January 2015

Snapchat has raised $485.6m in funding since April, taking its valuation above $10bn

Digital Media, Finance and Deals, Mobile

Tesco turns to TalkTalk in bid to offload Blinkbox

Telegraph.co.uk - Media29th December 2014

Vodafone loses interest in film streaming service with supermarket under pressure to cut losses

Broadcast, Finance and Deals

21st Century Fox To Acquire Video Ad Platform True[X] For $200M

Kelly LiyakasaAdexchanger.com17th December 2014

Christmas came early for digital video ad platform true[X]. The ad platform, which serves both advertisers and publishers, revealed Wednesday that News Corp. spinoff 21st Century Fox intends to acquire it. Although the terms of the deal were not disclosed, The Wall Street Journal pegged that figure at about $200 million. (Read the release). This acquisition indicates 21st […]

Advertising, Digital Media, Finance and Deals

LinkedIn Q3: Marketing Solutions Revenue Up 45% As Bizo Integration Continues

Kelly LiyakasaAdexchanger.com30th October 2014

LinkedIn's revenue grew 45% YoY in Q3 to $568 million. Its Marketing Solutions division also increased 45% YoY, totaling $109 million in revenue. Marketing Solutions, which makes up 19% of LinkedIn's total revenue, is one of the social network's three lines of business. Overall member growth was strong. LinkedIn now has 332 million members, up 28% YoY. […]

B2B Media, Digital Media, Finance and Deals


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