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Latest Digital Media Analysis

Why the platform agnosticism of young audiences is bad news for television companies

Why the platform agnosticism of young audiences is bad news for television companies

Chris Sutcliffe16th December 2014

Younger generations are increasingly blind to the platform on which they consume content, and more concerned with that content itself. For broadcasters with a vested interest in keeping eyeballs glued to linear television screens, that's bad news.

Broadcast, Digital Media, Mobile

Why BBC3's online migration could be the perfect test for the BBC's digital strategy

Why BBC3's online migration could be the perfect test for the BBC's digital strategy

Chris Sutcliffe16th December 2014

BBC3, the youth-focused channel from the BBC, is soon migrating online despite protests from its audience. But since that audience is already consuming mostly digital content, has the channel actually found its rightful home?

Broadcast, Digital Media, Mobile

Post-nationality: How Quartz's international focus is driving its growth

Post-nationality: How Quartz's international focus is driving its growth

Chris Sutcliffe15th December 2014

Quartz's international approach to business news might be its greatest strength as emerging markets come online - but can any news site ever really be post-national?

B2B Media, Digital Media, Mobile

Latest Digital Media News

YouTube's next big challenger could be Vessel and its 'early access' videos

Stuart DredgeMediaGuardian17th December 2014

US startup says YouTubers and media companies will be able to earn ‘20x’ more revenues from its online subscription service

Broadcast, Digital Media

21st Century Fox To Acquire Video Ad Platform True[X] For $200M

Kelly LiyakasaAdexchanger.com17th December 2014

Christmas came early for digital video ad platform true[X]. The ad platform, which serves both advertisers and publishers, revealed Wednesday that News Corp. spinoff 21st Century Fox intends to acquire it. Although the terms of the deal were not disclosed, The Wall Street Journal pegged that figure at about $200 million. (Read the release). This acquisition indicates 21st […]

Advertising, Digital Media, Finance and Deals

What Programmatic Advertising Could Learn From Tinder

AdExchangerAdexchanger.com17th December 2014

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Snyder, CEO at Grapeshot. At the risk of sounding arch or flippant, I declare that the programmatic media community should start copying Tinder. Yes, that Tinder. The online dating […]

Advertising, Digital Media

IAB: 100% Viewability Just Isn't Possible Yet

Allison SchiffAdexchanger.com16th December 2014

“I don’t care if only a small portion of my ad is actually seen,” said no advertiser ever. But 100% viewability is still a work in progress. The Interactive Advertising Bureau (IAB) issued a report Tuesday in which it emphatically stated that 100% viewability simply “isn’t possible,” setting 70% as a more realistic threshold, at […]

Advertising, Digital Media

Obama wades into 'net neutrality' debate

Telegraph.co.uk - Media15th November 2014

President Barack Obama has elevated 'net neutrality' into a mainstream issue

Digital Media


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