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Latest Digital Media Analysis

This is your competition: 5 digital video pureplayers forging the way

This is your competition: 5 digital video pureplayers forging the way

17th July 2014

Just as mobile was something the publishing industry once talked about before realising it had already happened, video is quickly turning out to be the same. The online video ad model may not be fully formed yet, and the majority of ad revenues may lie elsewhere, but it's a rapidly evolving field that already has companies taking full advantage of its potential. For legacy publishers wondering if they should expand into the online video space – this is your competition.

Vice Media, Advertising, Broadcast, Digital Media, Mobile

Gruner + Jahr Digital MD on mobile ads: 'It creates a consulting situation in daily work'

Gruner + Jahr Digital MD on mobile ads: 'It creates a consulting situation in daily work'

16th July 2014

An intertwined and equally troublesome problem with shifting to mobile is the sheer complexity of delivering ads to the plethora of devices and methods of consuming media that have emerged with tablets and smartphones. As Gruner + Jahr's digital managing director Oliver von Wersch tells TheMediaBriefing, that requires new skills to overcome the challenges of fragmentation and take advantage of the room for more creative approaches to campaigns.

Monetising Media, Advertising, Consumer Media, Digital Media, Mobile

Tech explainer: How parallax scrolling can help keep attention

Tech explainer: How parallax scrolling can help keep attention

15th July 2014

In web design, parallax scrolling is a term used to describe the technique where different parts of a webpage move at different speeds as the user scrolls up or down the page. However, sites likes the NYT’s Snowfall are often touted as successful examples of the parallax effect, but they don’t actually incorporate the effect...

B2B Media, Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

Latest Digital Media News

AOL UK goes fully programmatic

Brand Republic23rd July 2014

AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.

Advertising, Digital Media

Flurry: What It is, Where It Stands And Why Yahoo Wants It

Allison SchiffAdexchanger.com22nd July 2014

What does Yahoo’s deal to buy Flurry have to do with Twitter’s purchase of mobile exchange MoPub last year? Nothing and everything. But first, let’s define our terms. What is Flurry, exactly? Flurry has a grab bag of solutions under its umbrella: analytics, ad network capabilities and ad exchange functions. But at its core, Flurry […]

Advertising, Digital Media

LinkedIn To Acquire Bizo, B2B Display Ad Platform, For $175M

Kelly LiyakasaAdexchanger.com22nd July 2014

LinkedIn will buy Bizo, a B2B display ad platform, for $175 million in cash and stock, the companies said Tuesday. "It's exciting for us to bring Bizo's expertise and technology into our ecosystem," said Deep Nishar, LinkedIn's SVP of product and user experience, in a statement. "Our ability to integrate their B2B solutions with our content marketing […]

Advertising, B2B Media, Digital Media, Finance and Deals

The Digital Society Of The Future Is Happening Now In Estonia

Business InsiderBusiness Insider27th June 2014

A national identity scheme goes global.

Digital Media, Mobile


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