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Latest Digital Media Analysis

Vice is backing up its bombast with new launches and a compelling pitch

Vice is backing up its bombast with new launches and a compelling pitch

Jasper Jackson20th October 2014

For both its fans and critics VICE Media is defined by its brash, counter-culture attitude. Yet VICE’s pitch consists of a pretty powerful message. It’s got an audience few others are reaching, it’s delivering stories no one else is getting, and it feels like it understands online video in a way no one else does.

Advertising, Broadcast, Digital Media

Bedtime stories: What Metro and BuzzFeed's stats tell us about mobile readership

Bedtime stories: What Metro and BuzzFeed's stats tell us about mobile readership

Chris Sutcliffe17th October 2014

How unshackling an audience from desktop has radically changed consumption habits, and why planning for mobile is the same as planning for social.

Digital Media, Mobile, Newspapers

Why the Guardian and Telegraph's 'Audience not Platforms' partnership could lead to much more

Why the Guardian and Telegraph's 'Audience not Platforms' partnership could lead to much more

Jasper Jackson16th October 2014

The single biggest disruptive impact of the internet on advertising has been the ability of big websites and audience aggregators to offer access to huge numbers of people. That's doesn't just mean mass campaigns, it also means the ability to target smaller groups based on very specific characteristics. So news that Guardian News and Media and Telegraph Media Group are partnering to offer ad buyers the ability to book campaigns targeting the combined audiences of their two publications is more signficant than it looks

Advertising, Digital Media, Newspapers

Latest Digital Media News

HBO to offer stand-alone web subscription in US

Telegraph.co.uk - Media16th October 2014

Bloomberg's Trish Regan, Alex Barinka and Pimm Fox break down some of the day's top market stories

Broadcast, Digital Media

How Netflix price increases hurt subscriber growth

Telegraph.co.uk - Media16th October 2014

S&P Capital IQ Senior Equity Analyst Tuna Amobi discusses Netflx earnings and subscriber growth

Broadcast, Digital Media

Facebook And Google Are Bringing Walled Gardens Back

AdExchangerAdexchanger.com16th October 2014

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Facebook’s ad platform, Atlas, recently relaunched with an entirely rewritten ad server platform, a newly redesigned user interface and the ability to target […]

Advertising, Digital Media

Netflix's U.S. growth slows, shares plunge

Reuters16th October 2014

(Reuters) - Netflix Inc signed up fewer video streaming subscribers than forecast for the quarter that ended in September as its U.S. growth slowed markedly, sending its shares plunging as much as 27 percent.

Broadcast, Digital Media, Finance and Deals

Snapchat Ads Coming Soon; Trending Agencies

AdExchangerAdexchanger.com10th October 2014

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]

Advertising, Digital Media, Mobile


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