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Latest Digital Media Analysis

News UK's 'vindication': Has its growing subscriber base changed its publishing strategy?

News UK's 'vindication': Has its growing subscriber base changed its publishing strategy?

Chris Sutcliffe25th March 2015

It seems unlikely that an organisation that exists behind a paywall would do anything to jeopardise a growing audience. And with all the data around its audience's consumption habits to which News UK has access, it must be aware of both when and what its audience are choosing to consume behind the paywall.

Devices, Digital Media, Newspapers

Verdens Gang: Tech-driven original content will always trump aggregation

Verdens Gang: Tech-driven original content will always trump aggregation

Chris Sutcliffe24th March 2015

VG's Espen Sundve believes that digital success is down to one thing: The successful integration of technology and content creation.

Advertising, Devices, Digital Media, Newspapers

Guardian's Tim Gentry: Pangaea isn't taking on Google, it's launching an entirely new ad space

Guardian's Tim Gentry: Pangaea isn't taking on Google, it's launching an entirely new ad space

Chris Sutcliffe23rd March 2015

The value of Pangaea is less about cornering the lion's share of a protected market and more with offering ad partners the ability to buy programmatically across the trusted brands' audience of 110 million worldwide.

Advertising, Digital Media, Finance and Deals, Newspapers

Latest Digital Media News

20th Century Fox sponsors Kiss FM UK in six-figure deal

Brand Republic2nd January 2015

20th Century Fox is sponsoring Kiss FM UK, the Bauer Media radio station, in a six-figure deal promoting the cinema release of 'Kingsman: The Secret Service'.

Broadcast, Digital Media

The virtues of Vice: how punk magazine was transformed into media giant

Jane MartinsonMediaGuardian1st January 2015

It’s a hit with the millennial generation and predicts revenue of $1bn this year, so what can young company teach its rivals? Continue reading...

Broadcast, Consumer Media, Digital Media

Snapchat hits $10bn valuation with new funding round

Telegraph.co.uk - Media1st January 2015

Snapchat has raised $485.6m in funding since April, taking its valuation above $10bn

Digital Media, Finance and Deals, Mobile

Media could learn from business world on diversity, says UK culture secretary

Rowena Mason, political correspondentMediaGuardian30th December 2014

Sajid Javid says working in City was like ‘walking round United Nations’ on special Today programme edited by Lenny Henry

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Newspapers


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