Top Digital Media Stories
- Amazon Acquires Twitch In $1 Billion Video Landgrab
- FT Antenna and Atlantic Media's This. Old media flipping the mechanics of social
- Bloomberg head of video: 'We are in a data driven economy, we all need more information'
- Console publishing: finding new audiences on unusual platforms
- Different beasts for a new media: Why BuzzFeed and Vice have less in common than you think
- DERP: Can publishers learn from social networks teaming up to help academics?
Latest Digital Media Analysis
18th August 2014
How long should certain videos be and is the ad industry keeping pace with where audience's attention spans are? Some new research from mobile advertising company Vdopia suggests there's a bit of a discrepancy between the length of the most successful videos and how much of ad budgets goes on them.
18th August 2014
Two media startups of note reached important points in their life cycles last Friday. One – The News Hub – transitioned from private beta to public launch, while the other – Bellingcat – achieved its crowdfunding goal on Kickstarter and is safe in the knowledge it can move forward with its plans. Both startups represent a move to do something different from what mainstream media is offering audiences. Here's a brief round-up of what each one is offering.
13th August 2014
“Ads are baked into content like chocolate chips into a cookie. Except, it’s actually more like raisins into a cookie – because nobody wants them there.” So said comedian John Oliver on his late night talk show, Last Week Tonight, during a skit where he tackled native advertising. It’s a funny clip, and well worth the watch, but do consumers think the same as Oliver does, or are they a bit more ambivalent towards the format? It's difficult to say, given the IAB's recent research...
12th August 2014
Video is all the rage in publishing. Newspapers and magazine companies are using the opportunity provided by the web to take on what was once the preserve of broadcasters, using their expertise in producing good written content to make high-quality video and attract new advertising revenues. But working out how to make video work in an organisations is no simple task. We spoke to Dennis Interactive managing director Pete Wootton about how Dennis manage it.
11th August 2014
BuzzFeed just got another big injection of cash, with backers including the Andreessen Horowitz VC fund stumping up another $50 million to take the company's total funding to $96 million and valuing the business at around $850 million. Despite its success, BuzzFeed still has some big challenges to overcome if it's to realise its dream of becoming a "preeminent" media company, but it's focus on technology gives it good odds of overcoming them.
Latest Digital Media News
Business Insider11th August 2014
For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now.
Folio11th August 2014
New York Times11th August 2014
Adexchanger.com11th August 2014
Demand Media has named a former Ticketmaster chief Sean Moriarty as its new CEO. The move follows a rough second quarter, when it revealed last Thursday that its revenue excluding traffic acquisition costs (ex-TAC) declined 10% year-over-year to $87.1 million. The company on Monday also acquired online art community Saatchi Online in a $17 million cash-and-stock deal. Moriarty […]