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Latest Digital Media Analysis

More products, better treatment: How and why the Financial Times built a digital FT Weekend

More products, better treatment: How and why the Financial Times built a digital FT Weekend

22nd July 2014

Once you've built a successful digital newspaper subscription business, what's next? The FT's launch of a digital version of FT Weekend earlier this month hints that its answer to the question involves at least some slicing and dicing of what it produces to build new products to sell.

Financial Times Group, Digital Media, Mobile, Newspapers

Extremes of the ad spectrum: Stealth vs high-impact

Extremes of the ad spectrum: Stealth vs high-impact

21st July 2014

In certain areas of the online ad industry a bifurcation of approaches can be witnessed – two different techniques at opposite ends of the viewability spectrum. One involves blurring the lines between what original and paid-for content looks like, while the other makes it extremely obvious that what you’re looking at is an ad, so much so that you sometimes can’t escape it.

Advertising, Digital Media

This is your competition: 5 digital video pureplayers forging the way

This is your competition: 5 digital video pureplayers forging the way

17th July 2014

Just as mobile was something the publishing industry once talked about before realising it had already happened, video is quickly turning out to be the same. The online video ad model may not be fully formed yet, and the majority of ad revenues may lie elsewhere, but it's a rapidly evolving field that already has companies taking full advantage of its potential. For legacy publishers wondering if they should expand into the online video space – this is your competition.

Vice Media, Advertising, Broadcast, Digital Media, Mobile

Latest Digital Media News

Where Facebook's Money Comes From

Alyson ShontellBusiness Insider23rd July 2014

Facebook just reported its second quarter earnings with revenue of $2.91 billion — the strongest quarter yet.

Advertising, Digital Media, Finance and Deals, Mobile

Facebook Reports Q2, Mobile Grows To 62% Of Ad Revenue

Zach RodgersAdexchanger.com23rd July 2014

Facebook reported second-quarter earnings on Thursday amid generally high expectations for the company's advertising business, especially as it pertains to mobile and video. Investors were not disappointed. Facebook posted Q2 advertising revenue of $2.68 billion, a 67% increase from Q2 2013. Of that, mobile advertising is becoming increasingly important – it constituted 62% of Facebook’s total advertising […]

Digital Media, Finance and Deals, Mobile

Why LinkedIn Could Be The De Facto B2B Data Platform

Kelly LiyakasaAdexchanger.com23rd July 2014

Professional social networking platform LinkedIn seemed to commit to programmatic, particularly among the B2B community, when it acquired business data company Bizo for an estimated $175 million Tuesday. LinkedIn “has a bet on CRM and their investment in Bizo shows they really want to double down on B2B marketers,” said Ray Wang, chairman and principal […]

B2B Media, Digital Media

AOL UK goes fully programmatic

Brand Republic23rd July 2014

AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.

Advertising, Digital Media


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