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Media must reads April 7: The best news, analysis and comment to inform your week

Media must reads April 7: The best news, analysis and comment to inform your week

Henry Taylor and Jasper Jackson7th April 2014 11:30

The sheer rate that think-pieces and comment articles are published about the media industry means that if you blink, you'll inevitably miss an important insight or piece of analysis. So here's a roundup of some of the best and most informative articles including Tesco's latest ad tech push, Digital First media's digital problems and a lot of Facebook stats.

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers

How City A.M. plans to protect its turf: a new focus on digital

How City A.M. plans to protect its turf: a new focus on digital

Henry Taylor3rd April 2014 08:30

How does a print-centric, London-centric, business title respond to the growing encroachment of digital-only business media aiming to take on its home market? For City A.M., the answer looks set to be a combination of rapid digital development, a strong focus on social and data, and a healthy approach to learning from what those competitors are up to.

Digital Media, Newspapers

Chartbeat CEO on native ads, viewability, and a metric standard

Chartbeat CEO on native ads, viewability, and a metric standard

Henry Taylor2nd April 2014 15:00

Publishers and advertisers have been obsessing over native advertising and metrics for what feels like forever, and it's understandable. We caught up with Chartbeat CEO Tony Haile to get his views on whether a standard metric can be developed and how ad viewability can be improved

Advertising, Digital Media

Latest Digital Media News

For Facebook, Measuring Across Devices And Apps Is A Huge Focus

Judith AquinoAdexchanger.com8th April 2014 20:30

Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Director of advertising measurement for North America Graham Mudd described aspects of the company's approach to AdExchanger at the IAB’s Mobile Marketplace conference. “We believe the future of marketing is being able to find specific consumers based on […]

Digital Media, Mobile

Disqus Releases Its Second Advertising Product: Sponsored Comments

Ryan JoeAdexchanger.com7th April 2014 15:00

Want to buy a comment? Commenting platform Disqus released Monday a featured called Sponsored Comments, following a month-long beta testing period that included The New York Times, Yahoo and Xerox, among others. This is not Disqus’ first foray into advertising products. Sponsored Comments arrives roughly one and a half years after it released its first […]

Advertising, Digital Media

Vice aims to disrupt 'dull, bland' TV cookery shows with Munchies channel

Stuart DredgeMediaGuardian7th April 2014 13:08

The reason young people are leaving TV is they dont do things like this, says chief creative officer Eddy Moretti

Broadcast, Consumer Media, Digital Media

Vox.com Takes Melding of Journalism and Technology to Next Level

By LESLIE KAUFMANNew York Times6th April 2014 23:35

The new site, led by Ezra Klein, the founder of Wonkblog, features a next-generation content management tool that greatly enhances digital storytelling.

Digital Media

London Live will be dead in the water without proper funding

Peter PrestonMediaGuardian6th April 2014 00:04

Stefano Hatfield has delivered the goods again, but the capital's new 'local' channel seems to lack decent marketing support

Broadcast, Digital Media


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