Latest Digital Media Analysis

Screen burn-out: the new and fragmented demographics of TV audiences

Screen burn-out: the new and fragmented demographics of TV audiences

5th September 2014

With the advent of second (and third, and fourth) screen viewing it's become much more difficult to track the demographics of television viewers, and this added complexity has serious ramifications for advertisers who need to know who to target - and where.

Advertising, Broadcast, Digital Media

Why German newspapers are publishing in English

Why German newspapers are publishing in English

4th September 2014

Much of the internet-facilitated cross-border media expansion of recent years has come from English language publications tapping English speakers in foreign markets or launching localised versions of their operations with the help of local partners. Are Die Zeit and co making a play for the global English-speaking audiences - and ad revenue - being chased by English language legacy and new media alike?

Digital, Newspapers., Digital Media, Newspapers

Future's digital edition giveaway: Clever synergy or digital climbdown?

Future's digital edition giveaway: Clever synergy or digital climbdown?

2nd September 2014

This month, UK magazine publisher Future will be offering everyone who buys one of its print magazines the chance to download its digital counterpart for free. But is the move a clever way to make the most of digital content, or an indication of quite how secondary the digital edition market is?

Future, Consumer Media, Digital Media, Mobile

Latest Digital Media News

Spotify To Sell Video Ads; Quaero Gets Cross-Device

AdExchangerAdexchanger.com9th September 2014

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Sounding Out Video Spotify is about to sell its first video ads, including a mobile unit that exchanges one marketer message for a half-hour of commercial free listening. More in Ad Age. Missing here is any mention of targeting in video, though we know […]

Advertising, Digital Media

Amazon Acquires Twitch In $1 Billion Video Landgrab

Kelly LiyakasaAdexchanger.com25th August 2014

After committing $100 million to develop original video content this quarter, Amazon has invested a whole lot more in the medium, swooping in Monday with $970 million in cash to acquire the video gaming platform Google had been eyeing: Twitch Interactive. Read the release. Variety first reported news of Google's interest in May, citing sources claiming it […]

Broadcast, Digital Media, Finance and Deals

Snapchat Is Exploding In Popularity — It’s Even Hotter Than Twitter (TWTR, FB)

Dave SmithBusiness Insider11th August 2014

For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now.

Digital Media, Mobile

Bloomberg Names New Head of Live TV Unit

By RAVI SOMAIYANew York Times11th August 2014

The new head, Claudia Milne, is a veteran BBC news producer.

Broadcast, Digital Media

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