Top Digital Media Stories
- The rise of 'social shopping' and why it could be a mixed blessing for publishers
- Apple Is Working On A Way To Pay For Stuff With Your iPhone, And It Could Launch This Year (AAPL)
- Where Facebook's Money Comes From
- Facebook Reports Q2, Mobile Grows To 62% Of Ad Revenue
- Why LinkedIn Could Be The De Facto B2B Data Platform
- WSJ's David Ho on mobile and beyond: 'We're so caught up in analogue disruption we miss the disruption in digital.'
Latest Digital Media Analysis
22nd July 2014
Once you've built a successful digital newspaper subscription business, what's next? The FT's launch of a digital version of FT Weekend earlier this month hints that its answer to the question involves at least some slicing and dicing of what it produces to build new products to sell.
21st July 2014
In certain areas of the online ad industry a bifurcation of approaches can be witnessed – two different techniques at opposite ends of the viewability spectrum. One involves blurring the lines between what original and paid-for content looks like, while the other makes it extremely obvious that what you’re looking at is an ad, so much so that you sometimes can’t escape it.
17th July 2014
Just as mobile was something the publishing industry once talked about before realising it had already happened, video is quickly turning out to be the same. The online video ad model may not be fully formed yet, and the majority of ad revenues may lie elsewhere, but it's a rapidly evolving field that already has companies taking full advantage of its potential. For legacy publishers wondering if they should expand into the online video space – this is your competition.
16th July 2014
An intertwined and equally troublesome problem with shifting to mobile is the sheer complexity of delivering ads to the plethora of devices and methods of consuming media that have emerged with tablets and smartphones. As Gruner + Jahr's digital managing director Oliver von Wersch tells TheMediaBriefing, that requires new skills to overcome the challenges of fragmentation and take advantage of the room for more creative approaches to campaigns.
15th July 2014
In web design, parallax scrolling is a term used to describe the technique where different parts of a webpage move at different speeds as the user scrolls up or down the page. However, sites likes the NYT’s Snowfall are often touted as successful examples of the parallax effect, but they don’t actually incorporate the effect...
Latest Digital Media News
Brand Republic23rd July 2014
AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.
Adexchanger.com22nd July 2014
What does Yahoo’s deal to buy Flurry have to do with Twitter’s purchase of mobile exchange MoPub last year? Nothing and everything. But first, let’s define our terms. What is Flurry, exactly? Flurry has a grab bag of solutions under its umbrella: analytics, ad network capabilities and ad exchange functions. But at its core, Flurry […]
Adexchanger.com22nd July 2014
LinkedIn will buy Bizo, a B2B display ad platform, for $175 million in cash and stock, the companies said Tuesday. "It's exciting for us to bring Bizo's expertise and technology into our ecosystem," said Deep Nishar, LinkedIn's SVP of product and user experience, in a statement. "Our ability to integrate their B2B solutions with our content marketing […]
Business Insider28th June 2014
Business Insider27th June 2014
A national identity scheme goes global.