CTA

Latest Digital Media Analysis

The IAB's latest research on native advertising doesn't solve consumer trust issues

The IAB's latest research on native advertising doesn't solve consumer trust issues

13th August 2014

“Ads are baked into content like chocolate chips into a cookie. Except, it’s actually more like raisins into a cookie – because nobody wants them there.” So said comedian John Oliver on his late night talk show, Last Week Tonight, during a skit where he tackled native advertising. It’s a funny clip, and well worth the watch, but do consumers think the same as Oliver does, or are they a bit more ambivalent towards the format? It's difficult to say, given the IAB's recent research...

Advertising, Digital Media

Dennis Interactive MD on how to build an in-house video operation

Dennis Interactive MD on how to build an in-house video operation

12th August 2014

Video is all the rage in publishing. Newspapers and magazine companies are using the opportunity provided by the web to take on what was once the preserve of broadcasters, using their expertise in producing good written content to make high-quality video and attract new advertising revenues. But working out how to make video work in an organisations is no simple task. We spoke to Dennis Interactive managing director Pete Wootton about how Dennis manage it.

Dennis, Dennis Publishing, Monetising Media, Consumer Media, Digital Media

Newly rich Buzzfeed still faces some big challenges, but its tech focus can overcome them

Newly rich Buzzfeed still faces some big challenges, but its tech focus can overcome them

11th August 2014

BuzzFeed just got another big injection of cash, with backers including the Andreessen Horowitz VC fund stumping up another $50 million to take the company's total funding to $96 million and valuing the business at around $850 million. Despite its success, BuzzFeed still has some big challenges to overcome if it's to realise its dream of becoming a "preeminent" media company, but it's focus on technology gives it good odds of overcoming them.

Advertising, Digital Media, Finance and Deals, Mobile

Latest Digital Media News

Snapchat Is Exploding In Popularity — It’s Even Hotter Than Twitter (TWTR, FB)

Dave SmithBusiness Insider11th August 2014

For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now.

Digital Media, Mobile

Bloomberg Names New Head of Live TV Unit

By RAVI SOMAIYANew York Times11th August 2014

The new head, Claudia Milne, is a veteran BBC news producer.

Broadcast, Digital Media

Demand Media Names Ex-Ticketmaster Chief CEO Amid Q2 Loss

Kelly LiyakasaAdexchanger.com11th August 2014

Demand Media has named a former Ticketmaster chief Sean Moriarty as its new CEO. The move follows a rough second quarter, when it revealed last Thursday that its revenue excluding traffic acquisition costs (ex-TAC) declined 10% year-over-year to $87.1 million. The company on Monday also acquired online art community Saatchi Online in a $17 million cash-and-stock deal. Moriarty […]

Digital Media, Finance and Deals

How Book-a-Zines Are Endangering the Newsstand

mrondonFolio11th August 2014

Exuberant cover pricing has a chilling effect on a fragile market.

Consumer Media, Digital Media, Finance and Deals


Agile web development by Byte9