Top Digital Media Stories
- Fifth of all UK newspaper readers only use mobile devices to access content
- Smaller-scale growth in larger-scale markets: how (some) newspapers will succeed in 2015
- Canned content: Why Netflix's useful exemption from cultural protection might not last forever
- Newspaper redesigns hint at new complementary relationship between digital and print
- If you can't beat 'em, charge 'em: How Upsilon Circuit plans to monetise the trolls
- The Daily Dot: A Peek Under The Hood Of A New Media Publication
Latest Digital Media Analysis
10th September 2014
Guardian News and Media has unveiled the beta version of a tiered membership scheme offering access to discounted paid events and other perks aimed at building a third revenue stream to complement the cover sales and print and digital advertising and tying a core of readers closer to the Guardian brand. Deputy CEO David Pemsel says the required investment, coupled with continued expansion in the US and Australia, is likely to have "an impact on the overall commercial narrative" that has seen the Guardian narrow its losses year-on-year to just under £20 million annually, but membership is expected to to "contribute quite a significant" amount of revenue over the course of a five-year business plan.
8th September 2014
Netflix's biggest problem growing its mobile video performance is that the types of video content that perform best on mobile are less than ten minutes long - but it doesn't have any content like that
5th September 2014
With the advent of second (and third, and fourth) screen viewing it's become much more difficult to track the demographics of television viewers, and this added complexity has serious ramifications for advertisers who need to know who to target - and where.
4th September 2014
Much of the internet-facilitated cross-border media expansion of recent years has come from English language publications tapping English speakers in foreign markets or launching localised versions of their operations with the help of local partners. Are Die Zeit and co making a play for the global English-speaking audiences - and ad revenue - being chased by English language legacy and new media alike?
2nd September 2014
This month, UK magazine publisher Future will be offering everyone who buys one of its print magazines the chance to download its digital counterpart for free. But is the move a clever way to make the most of digital content, or an indication of quite how secondary the digital edition market is?
Latest Digital Media News
Adexchanger.com9th September 2014
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Sounding Out Video Spotify is about to sell its first video ads, including a mobile unit that exchanges one marketer message for a half-hour of commercial free listening. More in Ad Age. Missing here is any mention of targeting in video, though we know […]
Adexchanger.com25th August 2014
After committing $100 million to develop original video content this quarter, Amazon has invested a whole lot more in the medium, swooping in Monday with $970 million in cash to acquire the video gaming platform Google had been eyeing: Twitch Interactive. Read the release. Variety first reported news of Google's interest in May, citing sources claiming it […]
Business Insider11th August 2014
For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now.
Folio11th August 2014