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Latest Digital Media Analysis

Explainer: Why publishers should be looking at the WebM video format

Explainer: Why publishers should be looking at the WebM video format

Chris Sutcliffe22nd January 2015

At the junction of increased digital video consumption and the revival of the .gif format for use in listicles, the WebM video format offers more than a few reasons for publishers to consider it.

Devices, Digital Media, Mobile

Eastern promise: A roundup of emerging media projects in Eastern Europe

Eastern promise: A roundup of emerging media projects in Eastern Europe

Krystina Shveda21st January 2015

Most of the media innovation we cover is happening in English – it’s a big market that's been more exposed to many of the global digital trends that have so disrupted media. But there are interesting new projects springing up everywhere so in a bid to spread our net a little wider, and take advantage of some temporary local knowledge, we’ve tapped the connections of visiting student Krystina Shveda to take a look at what’s happening in Eastern Europe.

Advertising, Consumer Media, Digital Media, Mobile, Newspapers

Reverse incentives: What will it take to start addressing the ad fraud epidemic?

Reverse incentives: What will it take to start addressing the ad fraud epidemic?

Chris Sutcliffe20th January 2015

The digital advertising ecosystem is distorted by the sheer amount of ad fraud that takes place, and publishers and advertisers are losing out as a result. Eddie Schwartz is COO of ad fraud detection agency White Ops. In an interview with TheMediaBriefing, he explains what it will take for that amount of ad fraud to start decreasing.

Advertising, B2B Media, Consumer Media, Digital Media

Latest Digital Media News

20th Century Fox sponsors Kiss FM UK in six-figure deal

Brand Republic2nd January 2015

20th Century Fox is sponsoring Kiss FM UK, the Bauer Media radio station, in a six-figure deal promoting the cinema release of 'Kingsman: The Secret Service'.

Broadcast, Digital Media

The virtues of Vice: how punk magazine was transformed into media giant

Jane MartinsonMediaGuardian1st January 2015

It’s a hit with the millennial generation and predicts revenue of $1bn this year, so what can young company teach its rivals? Continue reading...

Broadcast, Consumer Media, Digital Media

Snapchat hits $10bn valuation with new funding round

Telegraph.co.uk - Media1st January 2015

Snapchat has raised $485.6m in funding since April, taking its valuation above $10bn

Digital Media, Finance and Deals, Mobile

Media could learn from business world on diversity, says UK culture secretary

Rowena Mason, political correspondentMediaGuardian30th December 2014

Sajid Javid says working in City was like ‘walking round United Nations’ on special Today programme edited by Lenny Henry

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Newspapers


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