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Unified customer view lets publishers learn what their readers care about

Unified customer view lets publishers learn what their readers care about

TheMediaBriefing Sponsored Content Team26th May 2015

Customer identity management solutions allow publishers to centralise all identity data and deliver a single sign-on across properties and CMS platforms.

Digital Media

FT's Dominic Good on the evolution of time-based metrics:

FT's Dominic Good on the evolution of time-based metrics: "It's all about quality"

Chris Sutcliffe21st May 2015

It's early days for the FT's CPH scheme, and despite the retention of some of its initial partners in the project there is a long way to go before the validity of its premise is proven.

Advertising, Digital Media, Mobile, Newspapers

Facebook launches Instant Articles; why aren't more publishers on board?

Facebook launches Instant Articles; why aren't more publishers on board?

Neil Sharman20th May 2015

Facebook reportedly courted twenty publishers as potential launch partners. If nine have bitten, the majority have not. Why?

Advertising, Digital Media, Mobile, Newspapers

Latest Digital Media News

20th Century Fox sponsors Kiss FM UK in six-figure deal

Brand Republic2nd January 2015

20th Century Fox is sponsoring Kiss FM UK, the Bauer Media radio station, in a six-figure deal promoting the cinema release of 'Kingsman: The Secret Service'.

Broadcast, Digital Media

The virtues of Vice: how punk magazine was transformed into media giant

Jane MartinsonMediaGuardian1st January 2015

It’s a hit with the millennial generation and predicts revenue of $1bn this year, so what can young company teach its rivals? Continue reading...

Broadcast, Consumer Media, Digital Media

Snapchat hits $10bn valuation with new funding round

Telegraph.co.uk - Media1st January 2015

Snapchat has raised $485.6m in funding since April, taking its valuation above $10bn

Digital Media, Finance and Deals, Mobile

Media could learn from business world on diversity, says UK culture secretary

Rowena Mason, political correspondentMediaGuardian30th December 2014

Sajid Javid says working in City was like ‘walking round United Nations’ on special Today programme edited by Lenny Henry

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Newspapers


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