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Latest Digital Media Analysis

Telegraph's Jason Seiken at #Shift2014: Heavy on optimism, light on detail

Telegraph's Jason Seiken at #Shift2014: Heavy on optimism, light on detail

Henry Taylor11th April 2014 08:00

We’re entering a ‘golden age both for audiences, journalists, and advertisers,” according to Telegraph Media Group’s chief content officer and editor-in-chief, Jason Seiken, at Newswork’s Shift event the British Library. The rise of technology and a multitude of different ways to tell stories, and audiences are served on an ever-growing number of screens and platforms is what constitutes this golden age, according to Seiken, so it’s a shame he didn’t explain the Telegraph’s digital ‘culture transformation’ in more detail

Telegraph Media Group, Digital Media, Newspapers

Forbes' Lewis D'Vorkin: 'We believe our payment structure is righteous'

Forbes' Lewis D'Vorkin: 'We believe our payment structure is righteous'

Henry Taylor9th April 2014 10:00

When you pay people by results, which metrics should you use? For Forbes, which has caused a stir with its contributor model, the answer is currently centred around unique visitors and returning visitors. As chief product officer Lewis D’Vorkin told TheMediaBriefing at the Festival of Media Global conference in Rome this week, it's a model that he feels others will follow, but it's not quite as simple as one user, one buck.

Consumer Media, Digital Media

AOL International head Graham Moysey on video, native and programmatic

AOL International head Graham Moysey on video, native and programmatic

Henry Taylor9th April 2014 07:00

We caught up with AOL head of international, Graham Moysey, to fire four quick questions at him about how the launch of premium video library AOL On went, and whether he thinks native advertising could ever be delivered programmatically.

AOL, Advertising, Broadcast, Digital Media

Latest Digital Media News

For Newsstand Publishers, What is Plan B?

Bill MickeyFolio8th April 2014 21:11

Go direct to retailers or, perhaps, Amazon.com.

Consumer Media, Digital Media, Mobile, Newspapers

For Facebook, Measuring Across Devices And Apps Is A Huge Focus

Judith AquinoAdexchanger.com8th April 2014 20:30

Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Director of advertising measurement for North America Graham Mudd described aspects of the company's approach to AdExchanger at the IAB’s Mobile Marketplace conference. “We believe the future of marketing is being able to find specific consumers based on […]

Digital Media, Mobile

Disqus Releases Its Second Advertising Product: Sponsored Comments

Ryan JoeAdexchanger.com7th April 2014 15:00

Want to buy a comment? Commenting platform Disqus released Monday a featured called Sponsored Comments, following a month-long beta testing period that included The New York Times, Yahoo and Xerox, among others. This is not Disqus’ first foray into advertising products. Sponsored Comments arrives roughly one and a half years after it released its first […]

Advertising, Digital Media

Vice aims to disrupt 'dull, bland' TV cookery shows with Munchies channel

Stuart DredgeMediaGuardian7th April 2014 13:08

The reason young people are leaving TV is they dont do things like this, says chief creative officer Eddy Moretti

Broadcast, Consumer Media, Digital Media

Vox.com Takes Melding of Journalism and Technology to Next Level

By LESLIE KAUFMANNew York Times6th April 2014 23:35

The new site, led by Ezra Klein, the founder of Wonkblog, features a next-generation content management tool that greatly enhances digital storytelling.

Digital Media


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