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Latest Consumer Media Analysis

Guardian CEO: 'The idea we will survive by becoming a technology company is garbage'

Guardian CEO: 'The idea we will survive by becoming a technology company is garbage'

Jasper Jackson9th December 2014

The sky-high valuations of new media businesses such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Look talks about its technology as much as the journalism that tech underpins. Yet Guardian Media Group CEO Andrew Miller says technology alone isn't going to save the media, and these tech-focussed media companies are going to have a hard time building the infrastructure that makes a strong media business

Advertising, Consumer Media, Digital Media, Newspapers

Rightmove's ads may be its content, but that still means it cares about audience

Rightmove's ads may be its content, but that still means it cares about audience

Jasper Jackson1st December 2014

The property classified business - until relatively recently a big earner for regional and local newspapers - has been almost entirely co-opted by digital specialists, with two sites, Rightmove and DMGT-owned Zoopla, dominating the market. But while for these sites the ads are the content, it's clear from talking to Rightmove's James Micklethwait they share many of the same concerns as the publishing businesses they've super-ceded.

Advertising, Consumer Media, Digital Media, Mobile

Peter Houston’s Big Problem: Digital magazines need to grow up

Peter Houston’s Big Problem: Digital magazines need to grow up

Peter Houston27th November 2014

In his latest column, Peter Houston talks about why it's time for digital magazines to grow up, and why they need help doing it.

Consumer Media, Mobile

Latest Consumer Media News

Auto Trader to launch £6.5 million TV ad on Boxing Day

Brand Republic16th December 2014

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

Advertising, Broadcast, Consumer Media

Twitter Loves #Commerce, Launches Card-Linked Offers

Allison SchiffAdexchanger.com25th November 2014

Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]

Advertising, Consumer Media, Mobile

Condé Nast pays interns $5.8m to settle low-pay lawsuit

Alan Yuhas in New YorkMediaGuardian14th November 2014

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hour

Consumer Media

The Onion eyes possible sale

Sean FarrellMediaGuardian14th November 2014

Satirical website and Americas finest news source hires investment bank to drum up sale after print editions decline Continue reading...

Consumer Media, Digital Media

Sonobi Wants In On Publishers’ Walled Gardens

Sarah SluisAdexchanger.com13th November 2014

The walled gardens around publishers’ premium inventory are hard to take down, since publishers are reluctant to put premium inventory in channels associated with low-priced, performance-focused inventory. But Sonobi, whose platform combines direct-sold impressions with those sold programmatically, is trying to chip away at those walls. The company hosted a Premium Programmatic Summit with its […]

Advertising, Consumer Media, Newspapers


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