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Latest Consumer Media Analysis

The new Streaming Video Alliance and how quality video is big business even for small publishers

The new Streaming Video Alliance and how quality video is big business even for small publishers

Chris Sutcliffe17th November 2014

The Streaming Video Alliance has set out to identify best practice for online video at a time when forecasts show growing digital video ad spend. And results from two media publishers - one large, one small - validate their attempt to do so.

Advertising, Broadcast, Consumer Media, Digital Media

Why Instagram isn't (yet) a great platform for news publishers

Why Instagram isn't (yet) a great platform for news publishers

Chris Sutcliffe12th November 2014

While many social media platforms are courting news publishers (even as they muscle in on their ad revenue), Instagram is aware that its focus on visual content and the structure of its service mean it isn't the best place for most publishers. But that might all start to change as it focusses more and more on video.

Advertising, Consumer Media, Digital Media

Feedback loops: Making social media metrics work for the newsroom

Feedback loops: Making social media metrics work for the newsroom

Chris Sutcliffe11th November 2014

Without analysis, social media metrics are little more than numbers. The most basic analytics services and many CMSs already contain statistical information about when and where articles were shared on social media, but it is the role of a social media team to learn from those results and put them to work improving the shareability and reach of articles. So how do you take those figures and put them to use improving your approach to social media?

CityAM, Dow Jones, Financial Times Group, Consumer Media, Digital Media, Newspapers

Latest Consumer Media News

Condé Nast pays interns $5.8m to settle low-pay lawsuit

Alan Yuhas in New YorkMediaGuardian14th November 2014

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hour

Consumer Media

The Onion eyes possible sale

Sean FarrellMediaGuardian14th November 2014

Satirical website and Americas finest news source hires investment bank to drum up sale after print editions decline Continue reading...

Consumer Media, Digital Media

Sonobi Wants In On Publishers’ Walled Gardens

Sarah SluisAdexchanger.com13th November 2014

The walled gardens around publishers’ premium inventory are hard to take down, since publishers are reluctant to put premium inventory in channels associated with low-priced, performance-focused inventory. But Sonobi, whose platform combines direct-sold impressions with those sold programmatically, is trying to chip away at those walls. The company hosted a Premium Programmatic Summit with its […]

Advertising, Consumer Media, Newspapers

Martha Stewart’s Magazines to Outsource Business Side to Meredith

By CHRISTINE HAUGHNEYNew York Times15th October 2014

The two titles, Martha Stewart Living and Martha Stewart Weddings, will be pitched to advertisers along with 14 Meredith brands.

Consumer Media, Finance and Deals


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