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Latest Consumer Media Analysis

DeAgostini on why superstar consumers might be the saviour of consumer magazines

DeAgostini on why superstar consumers might be the saviour of consumer magazines

Chris Sutcliffe20th March 2015

Identifying the members of its audiences who have influence over others and directly embedding them in the editorial process is a novel idea for consumer magazines - but one that has yet to prove successful for De Agostini.

Consumer Media, Digital Media, Mobile

"Frictionless migration": How has the Economist stayed ahead of the digital curve?

Sam Walsh11th March 2015

There comes a time with any new technology, whether it be DVDs or digital cameras, where both the old and new technologies exist together. That's a tricky area to navigate, but one The Economist's Paul Rossi feels the magazine is well equipped to traverse.

Digital Media Strategies 2015, Advertising, Consumer Media, Mobile, Newspapers

WhatsApp and publishers: The double-edged sword of personal messaging apps

WhatsApp and publishers: The double-edged sword of personal messaging apps

Sam Walsh10th March 2015

The privacy of WhatsApp is a big part of what makes it so appealing, and what makes it so hard for publishers to break into.

Digital Media Strategies 2015, Consumer Media, Digital Media, Mobile

Latest Consumer Media News

The virtues of Vice: how punk magazine was transformed into media giant

Jane MartinsonMediaGuardian1st January 2015

It’s a hit with the millennial generation and predicts revenue of $1bn this year, so what can young company teach its rivals? Continue reading...

Broadcast, Consumer Media, Digital Media

Media could learn from business world on diversity, says UK culture secretary

Rowena Mason, political correspondentMediaGuardian30th December 2014

Sajid Javid says working in City was like ‘walking round United Nations’ on special Today programme edited by Lenny Henry

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Newspapers

Auto Trader to launch £6.5 million TV ad on Boxing Day

Brand Republic16th December 2014

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

Advertising, Broadcast, Consumer Media

Twitter Loves #Commerce, Launches Card-Linked Offers

Allison SchiffAdexchanger.com25th November 2014

Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]

Advertising, Consumer Media, Mobile

Condé Nast pays interns $5.8m to settle low-pay lawsuit

Alan Yuhas in New YorkMediaGuardian14th November 2014

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hour

Consumer Media


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