Top Consumer Media Stories
- Noble failures: Five digital publishing efforts which didn't go the distance
- What publishers can learn from the vinyl 'comeback'
- Eastern promise: A roundup of emerging media projects in Eastern Europe
- Reverse incentives: What will it take to start addressing the ad fraud epidemic?
- VG chief technology and product officer: The need for product management in media
- Execution is all: Which media sectors are at most risk in 2015?
Latest Consumer Media Analysis
29th January 2015
Knowing what doesn't work is almost as important as what does when it comes to digital projects. And what better way to remind ourselves than looking back at some of the more notable failures of the last few years.
26th January 2015
What, if anything, can newspaper and magazine publishers take away from the fact that vinyl sales are as high as they've been in 18 years? And what does it tell us about why consumers buy physical media?
21st January 2015
Most of the media innovation we cover is happening in English – it’s a big market that's been more exposed to many of the global digital trends that have so disrupted media. But there are interesting new projects springing up everywhere so in a bid to spread our net a little wider, and take advantage of some temporary local knowledge, we’ve tapped the connections of visiting student Krystina Shveda to take a look at what’s happening in Eastern Europe.
20th January 2015
The digital advertising ecosystem is distorted by the sheer amount of ad fraud that takes place, and publishers and advertisers are losing out as a result. Eddie Schwartz is COO of ad fraud detection agency White Ops. In an interview with TheMediaBriefing, he explains what it will take for that amount of ad fraud to start decreasing.
15th January 2015
Unless media companies step it up and totally change their view and abilities on product management, they will be eaten by tech and new players. Only those that fully embrace that product management in media is the intersection between journalism, user experience, software, data and analytics will thrive.
Latest Consumer Media News
MediaGuardian1st January 2015
It’s a hit with the millennial generation and predicts revenue of $1bn this year, so what can young company teach its rivals? Continue reading...
MediaGuardian30th December 2014
Sajid Javid says working in City was like ‘walking round United Nations’ on special Today programme edited by Lenny Henry
Brand Republic16th December 2014
Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.
Adexchanger.com25th November 2014
Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]
MediaGuardian14th November 2014
Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hour