Top Consumer Media Stories
- Condé Nast digital director on avoiding a race to the bottom in online ads
- The rise of 'social shopping' and why it could be a mixed blessing for publishers
- WSJ's David Ho on mobile and beyond: 'We're so caught up in analogue disruption we miss the disruption in digital.'
- Gruner + Jahr Digital MD on mobile ads: 'It creates a consulting situation in daily work'
- Tech explainer: How parallax scrolling can help keep attention
- 9 examples of how commercial priorities are messing up media sites' UX
Latest Consumer Media Analysis
29th July 2014
Our love affair with video on demand has seen online video advertising grow by 45 percent in the last year. But is the sell-side fully capitalising on the VOD opportunity? Many publishers are still grappling with the fundamental challenges of how to generate greater supply of premium-quality content, how to make that content available, and how to monetise it in the most effective way.
10th July 2014
Gawker editor-in-chief Max Read recently announced all of the internal chat discussion going on would be published externally on a new “Disputations” vertical with the idea being audiences would get extra value out of those discussions. That’s a step most publishers wont quite be willing to take, but it does point to the fact that more and more teams are finding more efficient ways to communicate – something becoming increasingly important in an age where the traditional journalist/advertising/development walls in many organisations are being broken down.
9th July 2014
The array of metrics that publishers sell against is mind-boggling, from good-old-fashioned impressions to complex measurement bundles that include time spent with content. Can publishers work out which combination of metrics will deliver the outcomes they want?
9th July 2014
Last week we took a look at the long-term decline of newspaper circulation and did some rudimentary regression analysis on how things might look in five year's time. It's harder to do the same for the magazine industry, mostly because the publishing houses produce more than one printed edition, and some of those have either stopped being reported to the ABC, or have gone out of circulation, so we took a look at how the top five flagship titles at major UK magazine publishers have managed the last 13 years.
3rd July 2014
Are we underestimating quite how different the audiences of tomorrow will be? Last week I rounded up some stats from a number of rigorous studies asking some important questions about the way younger people consume media. But while those stats are a useful guide to how media consumption is changing, the picture they paint is limited by the focus on age.
Latest Consumer Media News
Folio26th June 2014
Folio10th June 2014
Adexchanger.com10th June 2014
Time Inc. is in a tough spot after its spinoff from Time Warner Inc. It begins its run as an independent public company saddled with $1.3 billion in debt and revenue that has steadily declined with only two quarters of sequential growth in the past six years. In related (and unfortunately timed) news, the publisher's […]
Reuters10th June 2014
WASHINGTON (Reuters) - Video consumption of the World Cup alone will generate nearly as much Internet traffic as occurred in all of Australia in 2013, according to a new Cisco Systems Inc report that shows growth in Internet traffic is fueled by video.