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Latest Consumer Media Analysis

Peter Houston’s Big Problem: Frankenmetrics

Peter Houston’s Big Problem: Frankenmetrics

9th July 2014

The array of metrics that publishers sell against is mind-boggling, from good-old-fashioned impressions to complex measurement bundles that include time spent with content. Can publishers work out which combination of metrics will deliver the outcomes they want?

Advertising, Consumer Media, Digital Media, Newspapers

Charting the fates of the UK's top selling magazines from 2000 to today

Charting the fates of the UK's top selling magazines from 2000 to today

9th July 2014

Last week we took a look at the long-term decline of newspaper circulation and did some rudimentary regression analysis on how things might look in five year's time. It's harder to do the same for the magazine industry, mostly because the publishing houses produce more than one printed edition, and some of those have either stopped being reported to the ABC, or have gone out of circulation, so we took a look at how the top five flagship titles at major UK magazine publishers have managed the last 13 years.

Bauer Consumer Media, Condé Nast, Dennis, Dennis Publishing, Future, Hearst, IPC, Consumer Media

The digital divide: why we're underestimating how different the audiences of the future will be

The digital divide: why we're underestimating how different the audiences of the future will be

3rd July 2014

Are we underestimating quite how different the audiences of tomorrow will be? Last week I rounded up some stats from a number of rigorous studies asking some important questions about the way younger people consume media. But while those stats are a useful guide to how media consumption is changing, the picture they paint is limited by the focus on age.

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

Latest Consumer Media News

Post Spinoff, Time Inc.’s Fate May Boil Down To Video Ads

Zachary EhrenAdexchanger.com10th June 2014

Time Inc. is in a tough spot after its spinoff from Time Warner Inc. It begins its run as an independent public company saddled with $1.3 billion in debt and revenue that has steadily declined with only two quarters of sequential growth in the past six years. In related (and unfortunately timed) news, the publisher's […]

Advertising, Broadcast, Consumer Media, Finance and Deals

Videos may make up 84 percent of internet traffic by 2018: Cisco

Reuters10th June 2014

WASHINGTON (Reuters) - Video consumption of the World Cup alone will generate nearly as much Internet traffic as occurred in all of Australia in 2013, according to a new Cisco Systems Inc report that shows growth in Internet traffic is fueled by video.

Broadcast, Consumer Media, Mobile

Time Warner closes in on Vice deal

Telegraph.co.uk - Media9th June 2014

Time Warner's purchase of a large stake would value Vice at up to $3bn

Advertising, Broadcast, Consumer Media, Finance and Deals


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