Top Consumer Media Stories
- Christmas reading from TheMediaBriefing: Our most popular articles of 2014
- Core conflict: Why publishers need to take demand for ad blockers seriously
- Auto Trader to launch £6.5 million TV ad on Boxing Day
- Guardian CEO: 'The idea we will survive by becoming a technology company is garbage'
- Rightmove's ads may be its content, but that still means it cares about audience
- Peter Houston’s Big Problem: Digital magazines need to grow up
Latest Consumer Media Analysis
19th December 2014
We know media types can't go long without a dose of analysis, debate and discussion so, to tide you over until 2015 we've rounded up the 20 most popular articles on TheMediaBriefing from the last year. The top stories reflect both enduring themes and some of the big issues that have emerged over the last year, from the continued decline of print through to the globalisation of media and the search for better ways of measuring the success of publishers.
17th December 2014
AdBlock Plus now has over 350 million users, all of whom have chosen to download that free service rather than view ads. But why are people subscribing to that philosophy, and what does it mean for publishers?
9th December 2014
The sky-high valuations of new media businesses such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Look talks about its technology as much as the journalism that tech underpins. Yet Guardian Media Group CEO Andrew Miller says technology alone isn't going to save the media, and these tech-focussed media companies are going to have a hard time building the infrastructure that makes a strong media business
1st December 2014
The property classified business - until relatively recently a big earner for regional and local newspapers - has been almost entirely co-opted by digital specialists, with two sites, Rightmove and DMGT-owned Zoopla, dominating the market. But while for these sites the ads are the content, it's clear from talking to Rightmove's James Micklethwait they share many of the same concerns as the publishing businesses they've super-ceded.
27th November 2014
In his latest column, Peter Houston talks about why it's time for digital magazines to grow up, and why they need help doing it.
Latest Consumer Media News
Brand Republic16th December 2014
Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.
Adexchanger.com25th November 2014
Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]
MediaGuardian14th November 2014
Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hour
MediaGuardian14th November 2014
Satirical website and Americas finest news source hires investment bank to drum up sale after print editions decline Continue reading...
Adexchanger.com13th November 2014
The walled gardens around publishers’ premium inventory are hard to take down, since publishers are reluctant to put premium inventory in channels associated with low-priced, performance-focused inventory. But Sonobi, whose platform combines direct-sold impressions with those sold programmatically, is trying to chip away at those walls. The company hosted a Premium Programmatic Summit with its […]