Latest Consumer Media Analysis

How the Outdoor ad industry measures itself – and what it tells us about our morning commutes

How the Outdoor ad industry measures itself – and what it tells us about our morning commutes

Neil Sharman21st July 2015

Upmarket, educated urbanites are the people most successfully targeted by the outdoor ad industry. Here are three, perhaps unexpected, reasons why.

Advertising, Consumer Media, Mobile

Our Top 10 most read stories of 2015 (so far)

Our Top 10 most read stories of 2015 (so far)

TheMediaBriefing Content Team20th July 2015

2015 is racing by. Here we pause for thought and take a quick look at our most ready stories of the year to date.

Advertising, Broadcast, Consumer Media, Devices, Digital Media, Mobile, Newspapers

Watch retail to know the direction of local media

Watch retail to know the direction of local media

Kevin Anderson17th July 2015

Changes in local retail have had a profound impact on local advertising markets, and with it the revenue sources for local press.

Advertising, Consumer Media, Newspapers

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Latest Consumer Media News

The virtues of Vice: how punk magazine was transformed into media giant

Jane MartinsonMediaGuardian1st January 2015

It’s a hit with the millennial generation and predicts revenue of $1bn this year, so what can young company teach its rivals? Continue reading...

Broadcast, Consumer Media, Digital Media

Media could learn from business world on diversity, says UK culture secretary

Rowena Mason, political correspondentMediaGuardian30th December 2014

Sajid Javid says working in City was like ‘walking round United Nations’ on special Today programme edited by Lenny Henry

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Newspapers

Auto Trader to launch £6.5 million TV ad on Boxing Day

Brand Republic16th December 2014

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

Advertising, Broadcast, Consumer Media

Twitter Loves #Commerce, Launches Card-Linked Offers

Allison SchiffAdexchanger.com25th November 2014

Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]

Advertising, Consumer Media, Mobile

Condé Nast pays interns $5.8m to settle low-pay lawsuit

Alan Yuhas in New YorkMediaGuardian14th November 2014

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hour

Consumer Media


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