CTA

Latest Consumer Media Analysis

Condé Nast digital director on avoiding a race to the bottom in online ads

Condé Nast digital director on avoiding a race to the bottom in online ads

31st July 2014

Online, premium publishers are competing with tech companies that champion efficiency in the ad market and a virtually limitless supply of ad inventory for ad buyers to choose from. For the likes of Google and Facebook, a race to the bottom is fine as long as they are the ones delivering all those ads at rock bottom prices. How can publishers with high production costs and little chance of building huge scale ever compete?

Condé Nast, Monetising Media, Advertising, Consumer Media, Digital Media

Spotlight

Capturing TV money: How the sell-side can advance video on demand monetisation

Capturing TV money: How the sell-side can advance video on demand monetisation

29th July 2014

Our love affair with video on demand has seen online video advertising grow by 45 percent in the last year. But is the sell-side fully capitalising on the VOD opportunity? Many publishers are still grappling with the fundamental challenges of how to generate greater supply of premium-quality content, how to make that content available, and how to monetise it in the most effective way.

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers

The rise of 'social shopping' and why it could be a mixed blessing for publishers

The rise of 'social shopping' and why it could be a mixed blessing for publishers

24th July 2014

Publishers have a payment problem. OK, old news – they have several – but one of them involves trying to get people to pay for content online. But does the solution for getting audiences to stump up the cash before reading content lie with publishers, or will it be the tech industry that provides the answer?

Advertising, B2B Media, Consumer Media, Digital Media, Newspapers

Latest Consumer Media News

Harper’s Publisher Standing Firm in His Defense of Print and Paywall

By RAVI SOMAIYANew York Times11th August 2014

John R. MacArthur, of Harper’s Magazine, is part of a small group of publishers who say they believe that the Internet is bad for writers and readers.

Consumer Media, Digital Media

Publisher says 'f*ck the begrudgers' as Vogue hits all-time high in September

Brand Republic4th August 2014

Condé Nast's September 2014 issue of Vogue is the monthly magazine's biggest-ever fashion issue, carrying more than £4.5 million-worth of ads.

Advertising, Consumer Media

Richard Dunmall: 'It's a good day for the future of the radio industry'

Brand Republic31st July 2014

On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.

Broadcast, Consumer Media


Agile web development by Byte9