Latest Consumer Media Analysis

How will global media consumption and advertising change by 2017?

How will global media consumption and advertising change by 2017?

Damian Radcliffe1st July 2015

The continued rise of online services will have a major impact on traditional media habits and global advertising patterns, a new study from ZenithOptimedia reveals.

Advertising, Broadcast, Consumer Media, Devices, Digital Media, Mobile, Newspapers

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LiveIntent UK expansion follows investment and partnership deals

LiveIntent UK expansion follows investment and partnership deals

TheMediaBriefing Sponsored Content Team29th June 2015

LiveIntent describes itself as the go-to solution for brands and advertisers looking to market to people, not pixels. With about half of engagement taking place on mobile, its platform optimises for device, but also location, time and context.

Advertising, Consumer Media, Digital Media

The way we were: 10 ways UK media consumption has changed in the last decade

The way we were: 10 ways UK media consumption has changed in the last decade

Damian Radcliffe24th June 2015

A new study from Ofcom, the UK Communications Regulator, reminds us just how much media habits have changed in the past decade. Does this pace of change help explain the digital pickle some media companies themselves in?

Broadcast, Consumer Media, Devices, Digital Media, Mobile

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Latest Consumer Media News

The virtues of Vice: how punk magazine was transformed into media giant

Jane MartinsonMediaGuardian1st January 2015

It’s a hit with the millennial generation and predicts revenue of $1bn this year, so what can young company teach its rivals? Continue reading...

Broadcast, Consumer Media, Digital Media

Media could learn from business world on diversity, says UK culture secretary

Rowena Mason, political correspondentMediaGuardian30th December 2014

Sajid Javid says working in City was like ‘walking round United Nations’ on special Today programme edited by Lenny Henry

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Newspapers

Auto Trader to launch £6.5 million TV ad on Boxing Day

Brand Republic16th December 2014

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

Advertising, Broadcast, Consumer Media

Twitter Loves #Commerce, Launches Card-Linked Offers

Allison SchiffAdexchanger.com25th November 2014

Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]

Advertising, Consumer Media, Mobile

Condé Nast pays interns $5.8m to settle low-pay lawsuit

Alan Yuhas in New YorkMediaGuardian14th November 2014

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hour

Consumer Media


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