Latest Consumer Media Analysis

Six insights into the state of digital publishing ahead of Monetising Media 2015

Six insights into the state of digital publishing ahead of Monetising Media 2015

Chris Sutcliffe29th September 2015

Digital publishers are in an unprecedented position as we barrel into the back end of 2015. Mobile now accounts for over half of all time spent online, which has changed the revenue proposition for digital publishers.

Monetising Media, Advertising, Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

Hearst's Troy Young on why new media 'earns its distribution' each and every day

Hearst's Troy Young on why new media 'earns its distribution' each and every day

Chris Sutcliffe23rd September 2015

The president of digital at Hearst Troy Young argues that while digital publishing requires legacy brands rethink how they serve their audiences, ultimately that change is healthy.

Consumer Media, Digital Media, Mobile

5 tips for branded content from The Onion

5 tips for branded content from The Onion

Abigail Edge16th September 2015

Speaking at Digital Media Strategies USA, Mike McAvoy, CEO of the spoof news site Mike McAvoy explained the key principles behind its custom content agency, Onion Labs.

Advertising, Consumer Media, Digital Media

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Latest Consumer Media News

The virtues of Vice: how punk magazine was transformed into media giant

Jane MartinsonMediaGuardian1st January 2015

It’s a hit with the millennial generation and predicts revenue of $1bn this year, so what can young company teach its rivals? Continue reading...

Broadcast, Consumer Media, Digital Media

Media could learn from business world on diversity, says UK culture secretary

Rowena Mason, political correspondentMediaGuardian30th December 2014

Sajid Javid says working in City was like ‘walking round United Nations’ on special Today programme edited by Lenny Henry

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Newspapers

Auto Trader to launch £6.5 million TV ad on Boxing Day

Brand Republic16th December 2014

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

Advertising, Broadcast, Consumer Media

Twitter Loves #Commerce, Launches Card-Linked Offers

Allison SchiffAdexchanger.com25th November 2014

Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]

Advertising, Consumer Media, Mobile

Condé Nast pays interns $5.8m to settle low-pay lawsuit

Alan Yuhas in New YorkMediaGuardian14th November 2014

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hour

Consumer Media

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