Top Consumer Media Stories
- DeAgostini on why superstar consumers might be the saviour of consumer magazines
- "Frictionless migration": How has the Economist stayed ahead of the digital curve?
- WhatsApp and publishers: The double-edged sword of personal messaging apps
- Audience rediscovery: The data behind Grazia's tenth birthday celebrations
- "Based on want, not need": Pitchfork's Chris Kaskie on creative digital diversification
- Lift off: How Electronic Sound is going from single print issue to monthly digital magazine
Latest Consumer Media Analysis
20th March 2015
Identifying the members of its audiences who have influence over others and directly embedding them in the editorial process is a novel idea for consumer magazines - but one that has yet to prove successful for De Agostini.
11th March 2015
There comes a time with any new technology, whether it be DVDs or digital cameras, where both the old and new technologies exist together. That's a tricky area to navigate, but one The Economist's Paul Rossi feels the magazine is well equipped to traverse.
10th March 2015
The privacy of WhatsApp is a big part of what makes it so appealing, and what makes it so hard for publishers to break into.
5th March 2015
Consumer magazines have had a harder time than most publications of adapting to the ravages of the internet age. It's more necessary than ever that brands provide a service to their audiences, and projects like Bauer Knowlege are one way of achieving that goal.
4th March 2015
"In some ways you just want to be able to do your own thing on your own property, but then you've got the world of YouTube which is its own ecosystem, and you want to be there creating an identity for yourself."
Latest Consumer Media News
MediaGuardian1st January 2015
It’s a hit with the millennial generation and predicts revenue of $1bn this year, so what can young company teach its rivals? Continue reading...
MediaGuardian30th December 2014
Sajid Javid says working in City was like ‘walking round United Nations’ on special Today programme edited by Lenny Henry
Brand Republic16th December 2014
Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.
Adexchanger.com25th November 2014
Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]
MediaGuardian14th November 2014
Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hour