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Latest Consumer Media Analysis

The digital divide: why we're underestimating how different the audiences of the future will be

The digital divide: why we're underestimating how different the audiences of the future will be

3rd July 2014

Are we underestimating quite how different the audiences of tomorrow will be? Last week I rounded up some stats from a number of rigorous studies asking some important questions about the way younger people consume media. But while those stats are a useful guide to how media consumption is changing, the picture they paint is limited by the focus on age.

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

Power in their hands? 4 challenges publishers should think about as opportunities

Power in their hands? 4 challenges publishers should think about as opportunities

3rd July 2014

You’re entitled to an eye roll over the phrase “the power is firmly in their hands” when someone references the changing mobile landscape, but the phrase still stands. We’re not the ones saying it this time, however, but rather IDG Global Solutions in their latest report/survey: The Mobile Evolution: Connecting Content. We've highlighted four key challenges for publishers from the report that they should really be thinking about as opportunities.

B2B Media, Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

The digital divide: 5 things we know about how younger generations consume media

The digital divide: 5 things we know about how younger generations consume media

1st July 2014

Despite all the talk about "digital natives", "millenials", "generation X, Y, Z" and all the other buzzphrases most media execs use to describe those younger than themselves, many still underestimate quite how much media consumption habits differ between generations. But there's a growing wealth of data that shows how the way young people interact with content, technology and advertising is out of sync with older generations. Here's a roundup of some of the differences in the way the young consume media:

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

Latest Consumer Media News

Post Spinoff, Time Inc.’s Fate May Boil Down To Video Ads

Zachary EhrenAdexchanger.com10th June 2014

Time Inc. is in a tough spot after its spinoff from Time Warner Inc. It begins its run as an independent public company saddled with $1.3 billion in debt and revenue that has steadily declined with only two quarters of sequential growth in the past six years. In related (and unfortunately timed) news, the publisher's […]

Advertising, Broadcast, Consumer Media, Finance and Deals

Videos may make up 84 percent of internet traffic by 2018: Cisco

Reuters10th June 2014

WASHINGTON (Reuters) - Video consumption of the World Cup alone will generate nearly as much Internet traffic as occurred in all of Australia in 2013, according to a new Cisco Systems Inc report that shows growth in Internet traffic is fueled by video.

Broadcast, Consumer Media, Mobile

Time Warner closes in on Vice deal

Telegraph.co.uk - Media9th June 2014

Time Warner's purchase of a large stake would value Vice at up to $3bn

Advertising, Broadcast, Consumer Media, Finance and Deals


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