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Latest Consumer Media Analysis

A native variety: 7 very different approaches to the tricky business of native advertising

A native variety: 7 very different approaches to the tricky business of native advertising

Chris Sutcliffe8th October 2014

While good curation of advertising partners is still important in the age of native, what is new is the potential to mislead your audience, and it's one that news publishers in particular must strive to avoid in case they damage their credibility as a reliable and impartial source.

Advertising, Consumer Media, Digital Media, Newspapers

Redefining audiences: How Vice and VGTV found their video voices

Redefining audiences: How Vice and VGTV found their video voices

James Dutton1st October 2014

Almost everyone in the publishing business is doing their best to get into video, but finding examples of those who are already getting it at least mostly right can be difficult. However, two businesses that can point to success stories - in the shape of VICE Media and VGTV, got to share their approaches at the Monetising Media conference in London this week.

Advertising, Broadcast, Consumer Media, Digital Media, Newspapers

Transparency and quality: Approaches to native ads from Quartz and GE

Transparency and quality: Approaches to native ads from Quartz and GE

Chris Sutcliffe1st October 2014

When brands become publishers and native advertisements become big business, there is a secret to doing both well.

Advertising, Broadcast, Consumer Media, Digital Media

Latest Consumer Media News

Martha Stewart’s Magazines to Outsource Business Side to Meredith

By CHRISTINE HAUGHNEYNew York Times15th October 2014

The two titles, Martha Stewart Living and Martha Stewart Weddings, will be pitched to advertisers along with 14 Meredith brands.

Consumer Media, Finance and Deals

How Book-a-Zines Are Endangering the Newsstand

mrondonFolio11th August 2014

Exuberant cover pricing has a chilling effect on a fragile market.

Consumer Media, Digital Media, Finance and Deals

Bits Blog: Dispute Between Amazon and Hachette Takes an Orwellian Turn

By DAVID STREITFELDNew York Times11th August 2014

In an open letter to readers, the retailer cited George Orwell in its fight with the publisher Hachette over e-book pricing, but it may have undermined its own argument.

Consumer Media, Digital Media

Harper’s Publisher Standing Firm in His Defense of Print and Paywall

By RAVI SOMAIYANew York Times11th August 2014

John R. MacArthur, of Harper’s Magazine, is part of a small group of publishers who say they believe that the Internet is bad for writers and readers.

Consumer Media, Digital Media


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