Top Consumer Media Stories
- The rise of 'social shopping' and why it could be a mixed blessing for publishers
- WSJ's David Ho on mobile and beyond: 'We're so caught up in analogue disruption we miss the disruption in digital.'
- Gruner + Jahr Digital MD on mobile ads: 'It creates a consulting situation in daily work'
- Tech explainer: How parallax scrolling can help keep attention
- 9 examples of how commercial priorities are messing up media sites' UX
- Internal chat apps: how to save time and increase collaboration
Latest Consumer Media Analysis
9th July 2014
The array of metrics that publishers sell against is mind-boggling, from good-old-fashioned impressions to complex measurement bundles that include time spent with content. Can publishers work out which combination of metrics will deliver the outcomes they want?
9th July 2014
Last week we took a look at the long-term decline of newspaper circulation and did some rudimentary regression analysis on how things might look in five year's time. It's harder to do the same for the magazine industry, mostly because the publishing houses produce more than one printed edition, and some of those have either stopped being reported to the ABC, or have gone out of circulation, so we took a look at how the top five flagship titles at major UK magazine publishers have managed the last 13 years.
3rd July 2014
Are we underestimating quite how different the audiences of tomorrow will be? Last week I rounded up some stats from a number of rigorous studies asking some important questions about the way younger people consume media. But while those stats are a useful guide to how media consumption is changing, the picture they paint is limited by the focus on age.
3rd July 2014
You’re entitled to an eye roll over the phrase “the power is firmly in their hands” when someone references the changing mobile landscape, but the phrase still stands. We’re not the ones saying it this time, however, but rather IDG Global Solutions in their latest report/survey: The Mobile Evolution: Connecting Content. We've highlighted four key challenges for publishers from the report that they should really be thinking about as opportunities.
1st July 2014
Despite all the talk about "digital natives", "millenials", "generation X, Y, Z" and all the other buzzphrases most media execs use to describe those younger than themselves, many still underestimate quite how much media consumption habits differ between generations. But there's a growing wealth of data that shows how the way young people interact with content, technology and advertising is out of sync with older generations. Here's a roundup of some of the differences in the way the young consume media:
Latest Consumer Media News
Folio26th June 2014
Folio10th June 2014
Adexchanger.com10th June 2014
Time Inc. is in a tough spot after its spinoff from Time Warner Inc. It begins its run as an independent public company saddled with $1.3 billion in debt and revenue that has steadily declined with only two quarters of sequential growth in the past six years. In related (and unfortunately timed) news, the publisher's […]
Reuters10th June 2014
WASHINGTON (Reuters) - Video consumption of the World Cup alone will generate nearly as much Internet traffic as occurred in all of Australia in 2013, according to a new Cisco Systems Inc report that shows growth in Internet traffic is fueled by video.