Latest Consumer Media Analysis

WhatsApp and publishers: The double-edged sword of personal messaging apps

WhatsApp and publishers: The double-edged sword of personal messaging apps

Sam Walsh10th March 2015

The privacy of WhatsApp is a big part of what makes it so appealing, and what makes it so hard for publishers to break into.

Digital Media Strategies 2015, Consumer Media, Digital Media, Mobile

Audience rediscovery: The data behind Grazia's tenth birthday celebrations

Audience rediscovery: The data behind Grazia's tenth birthday celebrations

Chris Sutcliffe5th March 2015

Consumer magazines have had a harder time than most publications of adapting to the ravages of the internet age. It's more necessary than ever that brands provide a service to their audiences, and projects like Bauer Knowlege are one way of achieving that goal.

Advertising, Consumer Media, Digital Media

"Based on want, not need": Pitchfork's Chris Kaskie on creative digital diversification

Chris Sutcliffe4th March 2015

"In some ways you just want to be able to do your own thing on your own property, but then you've got the world of YouTube which is its own ecosystem, and you want to be there creating an identity for yourself."

Digital Media Strategies 2015, Consumer Media, Devices, Digital Media

Latest Consumer Media News

The virtues of Vice: how punk magazine was transformed into media giant

Jane MartinsonMediaGuardian1st January 2015

It’s a hit with the millennial generation and predicts revenue of $1bn this year, so what can young company teach its rivals? Continue reading...

Broadcast, Consumer Media, Digital Media

Media could learn from business world on diversity, says UK culture secretary

Rowena Mason, political correspondentMediaGuardian30th December 2014

Sajid Javid says working in City was like ‘walking round United Nations’ on special Today programme edited by Lenny Henry

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Newspapers

Auto Trader to launch £6.5 million TV ad on Boxing Day

Brand Republic16th December 2014

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

Advertising, Broadcast, Consumer Media

Twitter Loves #Commerce, Launches Card-Linked Offers

Allison SchiffAdexchanger.com25th November 2014

Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]

Advertising, Consumer Media, Mobile

Condé Nast pays interns $5.8m to settle low-pay lawsuit

Alan Yuhas in New YorkMediaGuardian14th November 2014

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hour

Consumer Media

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