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Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?

Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?

Jasper Jackson21st October 2014

The inadequacy of systems for measuring online audiences is a recurring theme on TheMediaBriefing, simply because it is so central to how publishers approach both what they produce and how they make money from it. But can an industry body Newsworks find a standard everyone agrees with quickly enough to keep up with changing habits?

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile

Vice is backing up its bombast with new launches and a compelling pitch

Vice is backing up its bombast with new launches and a compelling pitch

Jasper Jackson20th October 2014

For both its fans and critics VICE Media is defined by its brash, counter-culture attitude. Yet VICE’s pitch consists of a pretty powerful message. It’s got an audience few others are reaching, it’s delivering stories no one else is getting, and it feels like it understands online video in a way no one else does.

Advertising, Broadcast, Digital Media

What YouTube's Google Preferred content has in common with diamonds

What YouTube's Google Preferred content has in common with diamonds

Chris Sutcliffe16th October 2014

When launching its Google Preferred advertising scheme, did YouTube and Google follow the lead of the diamond industry in creating artificial scarcity of content?

Advertising, Broadcast, Digital Media

Latest Broadcast News

HBO to offer stand-alone web subscription in US

Telegraph.co.uk - Media16th October 2014

Bloomberg's Trish Regan, Alex Barinka and Pimm Fox break down some of the day's top market stories

Broadcast, Digital Media

How Netflix price increases hurt subscriber growth

Telegraph.co.uk - Media16th October 2014

S&P Capital IQ Senior Equity Analyst Tuna Amobi discusses Netflx earnings and subscriber growth

Broadcast, Digital Media

Sky adds 46,000 new TV customers in three months

Telegraph.co.uk - Media16th October 2014

Gleneagles golf tournament and American dramas are a big draw for subscribers

Broadcast

Netflix's U.S. growth slows, shares plunge

Reuters16th October 2014

(Reuters) - Netflix Inc signed up fewer video streaming subscribers than forecast for the quarter that ended in September as its U.S. growth slowed markedly, sending its shares plunging as much as 27 percent.

Broadcast, Digital Media, Finance and Deals

EE TV: Why bother with yet another television service?

Telegraph.co.uk - Media8th October 2014

Britain's biggest mobile operator has joined the crowded race for televison customers by giving away a slick set-top box with mobile features, but is not putting much money at risk as it prepares for 'quad play' market

Broadcast, Mobile


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