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Latest Broadcast Analysis

How long can digital video's star continue to rise?

How long can digital video's star continue to rise?

Chris Sutcliffe28th April 2015

As ad spend continues to increase on digital video, and younger generations aren't convinced by the viability of linear television any more, is there anything considered to be the preserve of traditional television that digital video can't steal away?

Broadcast, Digital Media

Enders Analysis: Five trends reshaping consumer behaviour and advertising

Enders Analysis: Five trends reshaping consumer behaviour and advertising

Keila Guimaraes13th March 2015

Enders Analysis' Douglas McCabe on why wearables alone won't be the next big thing in reshaping consumer behaviour

Digital Media Strategies 2015, Broadcast, Devices, Digital Media, Mobile

As TV viewing numbers fall, why does ad spend keep increasing?

As TV viewing numbers fall, why does ad spend keep increasing?

Chris Sutcliffe27th February 2015

Falling audience numbers combined with the difficulty of quantifying the effectiveness of ads are also the issues facing print, which is the only medium with a forecasted decreased ad spend in 2015. So why is television ad spending actually increasing?

Advertising, Broadcast, Devices, Finance and Deals

Latest Broadcast News

Sky says ex-Ofcom chief’s ‘memory is mistaken’ over sports rights comments

John PlunkettMediaGuardian2nd January 2015

Ed Richards accused of being ‘demob happy’ after he said he felt vindicated by outcome of legal battles over sport channels

Broadcast

20th Century Fox sponsors Kiss FM UK in six-figure deal

Brand Republic2nd January 2015

20th Century Fox is sponsoring Kiss FM UK, the Bauer Media radio station, in a six-figure deal promoting the cinema release of 'Kingsman: The Secret Service'.

Broadcast, Digital Media

The virtues of Vice: how punk magazine was transformed into media giant

Jane MartinsonMediaGuardian1st January 2015

It’s a hit with the millennial generation and predicts revenue of $1bn this year, so what can young company teach its rivals? Continue reading...

Broadcast, Consumer Media, Digital Media

Media could learn from business world on diversity, says UK culture secretary

Rowena Mason, political correspondentMediaGuardian30th December 2014

Sajid Javid says working in City was like ‘walking round United Nations’ on special Today programme edited by Lenny Henry

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Newspapers


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