Top Broadcast Stories
- Redefining audiences: How Vice and VGTV found their video voices
- Transparency and quality: Approaches to native ads from Quartz and GE
- Canned content: Why Netflix's useful exemption from cultural protection might not last forever
- Viacom's £450m acquisition of Channel 5 approved
- ITV goes into battle with BSkyB and Virgin over £100m fees for main channel
- Netflix's mobile video fix shows how challenging the shift to mobile really is
Latest Broadcast Analysis
5th September 2014
With the advent of second (and third, and fourth) screen viewing it's become much more difficult to track the demographics of television viewers, and this added complexity has serious ramifications for advertisers who need to know who to target - and where.
4th September 2014
joiz is an online TV company based in Switzerland, that produces a wide range of video content largely targeted at younger consumers across Europe. The twist behind the company's model is its focus on interactivity to help advertisers build connections with customers via interactive ads and branded content. In our video interview with Mazzarra, he tells us why this new approach is both necessary to reach fragmented audiences and how joiz approaches the challenge of linking up disparate platforms. He also tells us why he thinks the current agency model of siloed budgets is set to change in a digital environment.
21st August 2014
Bloomberg Media is on a mission to expand its reach and influence and at the core of that project is a focus on online video. We spoke to head of video Paul Marcum about how Bloomberg's video content can reach a wide audience online, that is in turn very attractive to advertisers, without diminishing the impressiveness of its core audience of finance professionals.
18th August 2014
How long should certain videos be and is the ad industry keeping pace with where audience's attention spans are? Some new research from mobile advertising company Vdopia suggests there's a bit of a discrepancy between the length of the most successful videos and how much of ad budgets goes on them.
7th August 2014
The dust has by no means settled when it comes to the myriad devices audiences use to consume content, and whether they're even consuming content at all any more now that WhatsApp and Snapchat exist. Ofcom's Communications Market report is, as usual, packed with useful survey data that helps answer some of the questions publishers have about the state of the landscape, so we've picked out six of the most important points.
Latest Broadcast News
Telegraph.co.uk - Media8th September 2014
Adexchanger.com25th August 2014
After committing $100 million to develop original video content this quarter, Amazon has invested a whole lot more in the medium, swooping in Monday with $970 million in cash to acquire the video gaming platform Google had been eyeing: Twitch Interactive. Read the release. Variety first reported news of Google's interest in May, citing sources claiming it […]
New York Times11th August 2014
Telegraph.co.uk - Media11th August 2014
Adexchanger.com8th August 2014
Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will be a massive advertising category,” Livek remarked during the company’s quarterly earnings call Thursday. “The folks who are doing addressable campaigns, every time a brand runs a campaign they can […]