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Bloomberg head of video: 'We are in a data driven economy, we all need more information'

Bloomberg head of video: 'We are in a data driven economy, we all need more information'

21st August 2014

Bloomberg Media is on a mission to expand its reach and influence and at the core of that project is a focus on online video. We spoke to head of video Paul Marcum about how Bloomberg's video content can reach a wide audience online, that is in turn very attractive to advertisers, without diminishing the impressiveness of its core audience of finance professionals.

Monetising Media, Advertising, B2B Media, Broadcast, Consumer Media, Digital Media

What type and how long? Video engagement rates on smartphones

What type and how long? Video engagement rates on smartphones

18th August 2014

How long should certain videos be and is the ad industry keeping pace with where audience's attention spans are? Some new research from mobile advertising company Vdopia suggests there's a bit of a discrepancy between the length of the most successful videos and how much of ad budgets goes on them.

Advertising, Broadcast, Digital Media, Mobile

6 things publishers need to know about UK media consumption, from Ofcom's latest report

6 things publishers need to know about UK media consumption, from Ofcom's latest report

7th August 2014

The dust has by no means settled when it comes to the myriad devices audiences use to consume content, and whether they're even consuming content at all any more now that WhatsApp and Snapchat exist. Ofcom's Communications Market report is, as usual, packed with useful survey data that helps answer some of the questions publishers have about the state of the landscape, so we've picked out six of the most important points.

Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

Latest Broadcast News

Dave broadcaster UKTV takes profits hit on programming investment

Telegraph.co.uk - Media8th September 2014

Profits down 7pc on last year but revenues up as advertising recovers and channels take a bigger share of audiences

Broadcast

Amazon Acquires Twitch In $1 Billion Video Landgrab

Kelly LiyakasaAdexchanger.com25th August 2014

After committing $100 million to develop original video content this quarter, Amazon has invested a whole lot more in the medium, swooping in Monday with $970 million in cash to acquire the video gaming platform Google had been eyeing: Twitch Interactive. Read the release. Variety first reported news of Google's interest in May, citing sources claiming it […]

Broadcast, Digital Media, Finance and Deals

Bloomberg Names New Head of Live TV Unit

By RAVI SOMAIYANew York Times11th August 2014

The new head, Claudia Milne, is a veteran BBC news producer.

Broadcast, Digital Media

Netflix signs up more than one in 10 British households

Telegraph.co.uk - Media11th August 2014

Streaming film and television service breaks three-milion-subscriber barrier according to new estimates, trouncing its rival Amazon with 'cool' factor

Broadcast

Addressable TV Will Be A ‘Massive’ Ad Category, If Cable Operators Are Willing

Kelly LiyakasaAdexchanger.com8th August 2014

Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will be a massive advertising category,” Livek remarked during the company’s quarterly earnings call Thursday. “The folks who are doing addressable campaigns, every time a brand runs a campaign they can […]

Advertising, Broadcast


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