Top Broadcast Stories
- Amazon Acquires Twitch In $1 Billion Video Landgrab
- Bloomberg head of video: 'We are in a data driven economy, we all need more information'
- What type and how long? Video engagement rates on smartphones
- Bloomberg Names New Head of Live TV Unit
- Netflix signs up more than one in 10 British households
- Addressable TV Will Be A ‘Massive’ Ad Category, If Cable Operators Are Willing
Latest Broadcast Analysis
7th August 2014
The dust has by no means settled when it comes to the myriad devices audiences use to consume content, and whether they're even consuming content at all any more now that WhatsApp and Snapchat exist. Ofcom's Communications Market report is, as usual, packed with useful survey data that helps answer some of the questions publishers have about the state of the landscape, so we've picked out six of the most important points.
30th July 2014
Several digital-only publishers have implemented video efforts that are getting a lot of traffic and a lot of social shares, which is an important part in the approach to advertisers. We took the 20 most popular videos from the YouTube channels of four big players in the video space – VICE, BuzzFeed, The Guardian, and The Daily Telegraph – to see how some of their most successful content is performing on the social web.
29th July 2014
Our love affair with video on demand has seen online video advertising grow by 45 percent in the last year. But is the sell-side fully capitalising on the VOD opportunity? Many publishers are still grappling with the fundamental challenges of how to generate greater supply of premium-quality content, how to make that content available, and how to monetise it in the most effective way.
25th July 2014
It’s Q2 results season right now, and everyone’s focusing on the biggest three – Facebook, Apple, and Netflix. But some of the more interesting details lie further into the financial releases. Here are three quick takeaways – one from each company’s results.
17th July 2014
Just as mobile was something the publishing industry once talked about before realising it had already happened, video is quickly turning out to be the same. The online video ad model may not be fully formed yet, and the majority of ad revenues may lie elsewhere, but it's a rapidly evolving field that already has companies taking full advantage of its potential. For legacy publishers wondering if they should expand into the online video space – this is your competition.
Latest Broadcast News
Adexchanger.com4th August 2014
It’s hard to bucket Ooyala. The seven-year-old company, which already dabbles in both video monetization and digital content management, wants to be for TV “what Cisco is to network computing.” While Ooyala’s a full-service consultancy that helps traditional networks migrate to the cloud, it also has a software business. The Ooyala Platform hooks up to […]
Brand Republic4th August 2014
A shocking BBC Three drama, David Beckham, 'EastEnders' and the World Cup helped the BBC iPlayer report 260 million requests in June, up 9% on the same month last year.
Reuters1st August 2014
NEW YORK (Reuters) - Aereo Inc, the video streaming company that suspended service after the U.S. Supreme Court found it violated copyrights of television broadcasters, has urged a federal judge to let it operate like a cable system, saying it likely would not otherwise survive.
Adexchanger.com1st August 2014
This is the first in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, DoubleVerify, Forensiq, Moat, PubChecker, Telemetry and Integral Ad Science. Videology might not be specialists in ad fraud like White Ops or Integral Ad Science, but preventing and detecting it […]
Brand Republic31st July 2014
On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.