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What type and how long? Video engagement rates on smartphones

What type and how long? Video engagement rates on smartphones

18th August 2014

How long should certain videos be and is the ad industry keeping pace with where audience's attention spans are? Some new research from mobile advertising company Vdopia suggests there's a bit of a discrepancy between the length of the most successful videos and how much of ad budgets goes on them.

Advertising, Broadcast, Digital Media, Mobile

6 things publishers need to know about UK media consumption, from Ofcom's latest report

6 things publishers need to know about UK media consumption, from Ofcom's latest report

7th August 2014

The dust has by no means settled when it comes to the myriad devices audiences use to consume content, and whether they're even consuming content at all any more now that WhatsApp and Snapchat exist. Ofcom's Communications Market report is, as usual, packed with useful survey data that helps answer some of the questions publishers have about the state of the landscape, so we've picked out six of the most important points.

Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

Video social sharing: How do four of the big players stack up on the social web?

Video social sharing: How do four of the big players stack up on the social web?

30th July 2014

Several digital-only publishers have implemented video efforts that are getting a lot of traffic and a lot of social shares, which is an important part in the approach to advertisers. We took the 20 most popular videos from the YouTube channels of four big players in the video space – VICE, BuzzFeed, The Guardian, and The Daily Telegraph – to see how some of their most successful content is performing on the social web.

Guardian News & Media, Telegraph Media Group, Vice Media, Advertising, Broadcast, Digital Media, Newspapers

Latest Broadcast News

Amazon Acquires Twitch In $1 Billion Video Landgrab

Kelly LiyakasaAdexchanger.com25th August 2014

After committing $100 million to develop original video content this quarter, Amazon has invested a whole lot more in the medium, swooping in Monday with $970 million in cash to acquire the video gaming platform Google had been eyeing: Twitch Interactive. Read the release. Variety first reported news of Google's interest in May, citing sources claiming it […]

Broadcast, Digital Media, Finance and Deals

Bloomberg Names New Head of Live TV Unit

By RAVI SOMAIYANew York Times11th August 2014

The new head, Claudia Milne, is a veteran BBC news producer.

Broadcast, Digital Media

Netflix signs up more than one in 10 British households

Telegraph.co.uk - Media11th August 2014

Streaming film and television service breaks three-milion-subscriber barrier according to new estimates, trouncing its rival Amazon with 'cool' factor

Broadcast

Addressable TV Will Be A ‘Massive’ Ad Category, If Cable Operators Are Willing

Kelly LiyakasaAdexchanger.com8th August 2014

Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will be a massive advertising category,” Livek remarked during the company’s quarterly earnings call Thursday. “The folks who are doing addressable campaigns, every time a brand runs a campaign they can […]

Advertising, Broadcast

The Video Ecosystem: Ooyala On The Cloud, Consolidation And TV’s Digital Future

Kelly LiyakasaAdexchanger.com4th August 2014

It’s hard to bucket Ooyala. The seven-year-old company, which already dabbles in both video monetization and digital content management, wants to be for TV “what Cisco is to network computing.” While Ooyala’s a full-service consultancy that helps traditional networks migrate to the cloud, it also has a software business. The Ooyala Platform hooks up to […]

Advertising, Broadcast, Digital Media


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