Top Broadcast Stories
- The new Streaming Video Alliance and how quality video is big business even for small publishers
- How ABC News Drove Mobile Video Engagement On Election Night
- Facebook Is Gobbling Up YouTube's Audience (FB)
- TubeMogul CEO: Q3 Revenue Up, Yahoo Likely To Focus On BrightRoll's Network, Not Tech
- Vodafone to launch broadband and television services
- News Corp results: The value of diversification and the decline of the core
Latest Broadcast Analysis
17th November 2014
The Streaming Video Alliance has set out to identify best practice for online video at a time when forecasts show growing digital video ad spend. And results from two media publishers - one large, one small - validate their attempt to do so.
7th November 2014
News Corp's results demonstrate that it managed to increase its revenue year on year - but as circulation and advertising revenues continue to fall, what has offset that loss?
6th November 2014
When it comes to diversity at the top, the media industry is as guilty as almost any other of failing to represent the society it serves. We talked to senior leaders from Hearst, the Guardian, Centaur and the Financial Times about their experiences and what can be done to make sure women get the opportunities they deserve.
30th October 2014
Podcasts are becoming big business again, thanks to an increasingly tech-literate audience and variety of distribution platforms. But for many users finding podcasts is still difficult, so how do you actually get your podcast out to the widest possible audience?
27th October 2014
Opening its video archive would allow the BBC to monetise content for which it neither has plans - or resources - to use, and provides those other publishers with access to a breadth of content to which they simply wouldn't have otherwise. But are there any case studies that can support the scheme?
Latest Broadcast News
Adexchanger.com14th November 2014
On election night, ABC News wanted to engage users with breaking news via its app, but it didn’t want to overwhelm them. Among its updates, ABC News wanted to point users to video content. For the ABC News mobile app, pre-roll video ads drive the most revenue. Thanks to ABC Unified, which sells TV and […]
Business Insider14th November 2014
Adexchanger.com13th November 2014
Video demand-side platform (DSP) TubeMogul posted Q3 revenue of $27.4 million, up 112% from $13 million during the same period last year. Total advertiser spend through its platform was $62.5 million, up from $25.7 million last year. TubeMogul stock was up 6% in late trading. TubeMogul gained considerable business via its self-serve model "Platform Direct" used by […]
Telegraph.co.uk - Media11th November 2014
Brand Republic29th October 2014
Google's YouTube is in the early stages of developing an advertising-free subscription service for online video, according to chief executive Susan Wojcicki.