Top Broadcast Stories
- This is your competition: 5 digital video pureplayers forging the way
- Tech explainer: How parallax scrolling can help keep attention
- 9 examples of how commercial priorities are messing up media sites' UX
- Internal chat apps: how to save time and increase collaboration
- Delve.tv: Small-scale high-quality competition in online video
- The digital divide: why we're underestimating how different the audiences of the future will be
Latest Broadcast Analysis
3rd July 2014
You’re entitled to an eye roll over the phrase “the power is firmly in their hands” when someone references the changing mobile landscape, but the phrase still stands. We’re not the ones saying it this time, however, but rather IDG Global Solutions in their latest report/survey: The Mobile Evolution: Connecting Content. We've highlighted four key challenges for publishers from the report that they should really be thinking about as opportunities.
1st July 2014
Despite all the talk about "digital natives", "millenials", "generation X, Y, Z" and all the other buzzphrases most media execs use to describe those younger than themselves, many still underestimate quite how much media consumption habits differ between generations. But there's a growing wealth of data that shows how the way young people interact with content, technology and advertising is out of sync with older generations. Here's a roundup of some of the differences in the way the young consume media:
27th June 2014
Online video has arrived and is very much here to stay, but publishers are still trying to work out the best way of capturing audience's attention using the medium. With that in mind, the three approaches to online video from News UK, Meredith, and Don't Panic from day one of the FIPP Innovation conference may prove handy if you're still trying to work out how best to invest.
26th June 2014
UK telecoms regulator Ofcom does some of the most detailed research into the content consumption habits are changing, and they've just released a new report detailing the ways media is accessed and consumed in 2014. The report throws up many of the expected signs of the shift to web-based media, but also contains detail on the number of news sources people rely on and the continued strength of TV – in particular the BBC.
25th June 2014
In the golden days of yore, there was only one device that audiences read newspapers on, and that was, er, paper. Now, there are mobiles, tablets, laptops, desktops, and even wearables to contend with, and an enormous array of different approaches to each category. Audiences aren’t on single devices any more, and they’re often using several at once. The IAB conducted research into the behaviours of “media multitaskers” – those who regularly go online while watching TV as compared to the general adult 18+ population in the US. Here are five charts that explain what media multitaskers look like.
Latest Broadcast News
Business Insider28th June 2014
Cindy Holland, Netflix's head of original content, recently revealed why the on-demand Internet streaming service responsible for hits like "House of Cards" and "Orange Is The New Black" decided to produce shows with a straight-to-series model, forgoing networks' traditional pilot seasons.
New York Times28th June 2014
Telegraph.co.uk - Media24th June 2014
Adexchanger.com10th June 2014
Time Inc. is in a tough spot after its spinoff from Time Warner Inc. It begins its run as an independent public company saddled with $1.3 billion in debt and revenue that has steadily declined with only two quarters of sequential growth in the past six years. In related (and unfortunately timed) news, the publisher's […]