CTA

Latest Broadcast Analysis

Why BBC3's online migration could be the perfect test for the BBC's digital strategy

Why BBC3's online migration could be the perfect test for the BBC's digital strategy

Chris Sutcliffe16th December 2014

BBC3, the youth-focused channel from the BBC, is soon migrating online despite protests from its audience. But since that audience is already consuming mostly digital content, has the channel actually found its rightful home?

Broadcast, Digital Media, Mobile

UK television-owning households down for first time: A sign TV's days of dominance are numbered?

UK television-owning households down for first time: A sign TV's days of dominance are numbered?

Chris Sutcliffe8th December 2014

Ofcom's latest report demonstrates that less UK households own television sets than did even two years ago. So where are those audience members going, and what does it mean for publishers?

Broadcast, Digital Media, Mobile

Doing the right thing for the right platform: Broadcast media vs digital upstarts on YouTube

Doing the right thing for the right platform: Broadcast media vs digital upstarts on YouTube

Chris Sutcliffe8th December 2014

Legacy broadcasters have, on the face of it, a huge advantage when it comes to creating engaging video content. They have expertise, resources and established talent on their side. So why isn't that success translating when it comes to the largest digital video distribution platform, YouTube?

Broadcast, Digital Media

Latest Broadcast News

YouTube's next big challenger could be Vessel and its 'early access' videos

Stuart DredgeMediaGuardian17th December 2014

US startup says YouTubers and media companies will be able to earn ‘20x’ more revenues from its online subscription service

Broadcast, Digital Media

Auto Trader to launch £6.5 million TV ad on Boxing Day

Brand Republic16th December 2014

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

Advertising, Broadcast, Consumer Media

Sponsorships Still Rule In Sports, But Advertisers Are Reaching Across Channels

Kelly LiyakasaAdexchanger.com20th November 2014

While marketers have long rallied around tent-pole events like the Super Bowl, the focus is no longer solely on the big-ticket TV buys or stadium sponsorships. But big games are still valuable to advertisers. While ads tied directly to major sporting events still command the most money because of their enormous draw, marketers are also […]

Advertising, Broadcast

How ABC News Drove Mobile Video Engagement On Election Night

Sarah SluisAdexchanger.com14th November 2014

On election night, ABC News wanted to engage users with breaking news via its app, but it didn’t want to overwhelm them. Among its updates, ABC News wanted to point users to video content. For the ABC News mobile app, pre-roll video ads drive the most revenue. Thanks to ABC Unified, which sells TV and […]

Broadcast


Agile web development by Byte9