CTA

Latest Broadcast Analysis

Spotlight

Capturing TV money: How the sell-side can advance video on demand monetisation

Capturing TV money: How the sell-side can advance video on demand monetisation

29th July 2014

Our love affair with video on demand has seen online video advertising grow by 45 percent in the last year. But is the sell-side fully capitalising on the VOD opportunity? Many publishers are still grappling with the fundamental challenges of how to generate greater supply of premium-quality content, how to make that content available, and how to monetise it in the most effective way.

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers

Three things the Facebook, Apple, and Netflix results tell us about the media landscape

Three things the Facebook, Apple, and Netflix results tell us about the media landscape

25th July 2014

It’s Q2 results season right now, and everyone’s focusing on the biggest three – Facebook, Apple, and Netflix. But some of the more interesting details lie further into the financial releases. Here are three quick takeaways – one from each company’s results.

Apple, Facebook, Netflix, Advertising, Broadcast, Digital Media, Finance and Deals

This is your competition: 5 digital video pureplayers forging the way

This is your competition: 5 digital video pureplayers forging the way

17th July 2014

Just as mobile was something the publishing industry once talked about before realising it had already happened, video is quickly turning out to be the same. The online video ad model may not be fully formed yet, and the majority of ad revenues may lie elsewhere, but it's a rapidly evolving field that already has companies taking full advantage of its potential. For legacy publishers wondering if they should expand into the online video space – this is your competition.

Vice Media, Advertising, Broadcast, Digital Media, Mobile

Latest Broadcast News

The Video Ecosystem: Ooyala On The Cloud, Consolidation And TV’s Digital Future

Kelly LiyakasaAdexchanger.com4th August 2014

It’s hard to bucket Ooyala. The seven-year-old company, which already dabbles in both video monetization and digital content management, wants to be for TV “what Cisco is to network computing.” While Ooyala’s a full-service consultancy that helps traditional networks migrate to the cloud, it also has a software business. The Ooyala Platform hooks up to […]

Advertising, Broadcast, Digital Media

BBC iPlayer usage up 9% as TV on demand increases

Brand Republic4th August 2014

A shocking BBC Three drama, David Beckham, 'EastEnders' and the World Cup helped the BBC iPlayer report 260 million requests in June, up 9% on the same month last year.

Broadcast

Aereo, 'bleeding to death,' seeks emergency court help

Reuters1st August 2014

NEW YORK (Reuters) - Aereo Inc, the video streaming company that suspended service after the U.S. Supreme Court found it violated copyrights of television broadcasters, has urged a federal judge to let it operate like a cable system, saying it likely would not otherwise survive.

Broadcast, Digital Media

Fraud-day With Videology: “In Video, Clicks Are An Indicator Of Fraud”

Ryan JoeAdexchanger.com1st August 2014

This is the first in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, DoubleVerify, Forensiq, Moat, PubChecker, Telemetry and Integral Ad Science. Videology might not be specialists in ad fraud like White Ops or Integral Ad Science, but preventing and detecting it […]

Advertising, Broadcast

Richard Dunmall: 'It's a good day for the future of the radio industry'

Brand Republic31st July 2014

On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.

Broadcast, Consumer Media


Agile web development by Byte9