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Why are there so few senior women in media? Views from four female leaders

Why are there so few senior women in media? Views from four female leaders

Jasper Jackson6th November 2014

When it comes to diversity at the top, the media industry is as guilty as almost any other of failing to represent the society it serves. We talked to senior leaders from Hearst, the Guardian, Centaur and the Financial Times about their experiences and what can be done to make sure women get the opportunities they deserve.

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers

How to...publish your podcast on different platforms

How to...publish your podcast on different platforms

Chris Sutcliffe30th October 2014

Podcasts are becoming big business again, thanks to an increasingly tech-literate audience and variety of distribution platforms. But for many users finding podcasts is still difficult, so how do you actually get your podcast out to the widest possible audience?

Broadcast, Digital Media, Mobile

What would a BBC video-sharing deal with publishers look like?

What would a BBC video-sharing deal with publishers look like?

Chris Sutcliffe27th October 2014

Opening its video archive would allow the BBC to monetise content for which it neither has plans - or resources - to use, and provides those other publishers with access to a breadth of content to which they simply wouldn't have otherwise. But are there any case studies that can support the scheme?

Broadcast, Digital Media, Newspapers

Latest Broadcast News

Sponsorships Still Rule In Sports, But Advertisers Are Reaching Across Channels

Kelly LiyakasaAdexchanger.com20th November 2014

While marketers have long rallied around tent-pole events like the Super Bowl, the focus is no longer solely on the big-ticket TV buys or stadium sponsorships. But big games are still valuable to advertisers. While ads tied directly to major sporting events still command the most money because of their enormous draw, marketers are also […]

Advertising, Broadcast

How ABC News Drove Mobile Video Engagement On Election Night

Sarah SluisAdexchanger.com14th November 2014

On election night, ABC News wanted to engage users with breaking news via its app, but it didn’t want to overwhelm them. Among its updates, ABC News wanted to point users to video content. For the ABC News mobile app, pre-roll video ads drive the most revenue. Thanks to ABC Unified, which sells TV and […]

Broadcast

TubeMogul CEO: Q3 Revenue Up, Yahoo Likely To Focus On BrightRoll's Network, Not Tech

Kelly LiyakasaAdexchanger.com13th November 2014

Video demand-side platform (DSP) TubeMogul posted Q3 revenue of $27.4 million, up 112% from $13 million during the same period last year. Total advertiser spend through its platform was $62.5 million, up from $25.7 million last year. TubeMogul stock was up 6% in late trading. TubeMogul gained considerable business via its self-serve model "Platform Direct" used by […]

Advertising, Broadcast

Vodafone to launch broadband and television services

Telegraph.co.uk - Media11th November 2014

Operators are mounting a counterattack as BT prepares to enter the mobile market next year

Broadcast, Mobile


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