Top B2B Media Stories
9th June 2014
- Bloomberg head of video: 'We are in a data driven economy, we all need more information'
- Centaur CEO: 'If you're clear about where you want to be you always know how to overcome a hurdle'
- B2B in transition: A snapshot of H1 at Informa and UBM
- FT digital subs up 33 percent as Pearson takes a hit from restructuring
- The rise of 'social shopping' and why it could be a mixed blessing for publishers
- Why LinkedIn Could Be The De Facto B2B Data Platform
Latest B2B Media Analysis
29th July 2014
Our love affair with video on demand has seen online video advertising grow by 45 percent in the last year. But is the sell-side fully capitalising on the VOD opportunity? Many publishers are still grappling with the fundamental challenges of how to generate greater supply of premium-quality content, how to make that content available, and how to monetise it in the most effective way.
15th July 2014
In web design, parallax scrolling is a term used to describe the technique where different parts of a webpage move at different speeds as the user scrolls up or down the page. However, sites likes the NYT’s Snowfall are often touted as successful examples of the parallax effect, but they don’t actually incorporate the effect...
14th July 2014
It was a few months ago that Rafat Ali, CEO of travel news site Skift, wrote vision for “mediata” – the concept of companies built from the ground up “to take advantage of the organic fusion of media and data.” It’s a model that frees Skift from the tyranny of the ad-driven pageview model causing so many headaches for other publishers, and it appears to be working – the company isn’t yet two years old but Ali says if he wanted to, he could turn a profit by the end of the year. But is it a model anyone else is following?
11th July 2014
More news websites than not rely on the digital advertising model to support their web endeavours. But that seems to have a big impact on the quality of design and UX for many of them. The majority still seem to have a variety of barriers to a clean and easy experience for audiences. Is this really the best way publishers can work out how to generate online revenue while valuing and respecting their audiences' experience online?
10th July 2014
Change is afoot at Informa, which today announced it is changing its operating model and its executive management team to “increase operational, customer and market focus,” according to CEO Stephen Carter.
Latest B2B Media News
Adexchanger.com22nd July 2014
LinkedIn will buy Bizo, a B2B display ad platform, for $175 million in cash and stock, the companies said Tuesday. "It's exciting for us to bring Bizo's expertise and technology into our ecosystem," said Deep Nishar, LinkedIn's SVP of product and user experience, in a statement. "Our ability to integrate their B2B solutions with our content marketing […]
Telegraph.co.uk - Media30th May 2014
Telegraph.co.uk - Media29th May 2014
Brand Republic29th May 2014
Future, the publisher of Total Film, T3 and Gizmodo, is selling its craft and sport portfolios, almost a quarter of its entire business, to Immediate Media for £24 million, subject to shareholder approval.