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Latest B2B Media Analysis

Put a puppy on it: Tips for converting audiences into subscribers

Put a puppy on it: Tips for converting audiences into subscribers

Chris Sutcliffe22nd October 2014

The subscriber economy is not a new idea, but as more and more publishers are converting to it are there ways and means to ensure your current consumers convert?

Advertising, B2B Media, Broadcast, Digital Media, Newspapers

Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?

Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?

Jasper Jackson21st October 2014

The inadequacy of systems for measuring online audiences is a recurring theme on TheMediaBriefing, simply because it is so central to how publishers approach both what they produce and how they make money from it. But can an industry body Newsworks find a standard everyone agrees with quickly enough to keep up with changing habits?

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile

Spotlight

Targeted, behavioural and enduring: Email marketing grows up

Targeted, behavioural and enduring: Email marketing grows up

TheMediaBriefing sponsored content team29th September 2014

Alongside the printed page, email marketing has been refusing to die for the longest time. Doom-laden tales of Twitter, Facebook and The-Next-Big-Social-Thing killing off the internet's first marketing megastar have been circulating for years. And yet, just like pesky print, email is far from dead. With commercial email volumes growing on increased ROI, the long-predicted demise of email marketing looks further away than ever. Marketers are using data to make better decisions, developing sophisticated relationships with their customers and leaving email’s spotty, spammy adolescence behind.

Advertising, B2B Media, Consumer Media, Digital Media

Latest B2B Media News

Beset By Data, Nissan Demands More Integration At The Agency Level

Zach RodgersAdexchanger.com16th October 2014

Marketing is more than ever a science, but that doesn't mean it should become less of an art, according to Nissan's marketing chief. "It's the era of big data. To the most detailed level we can check who's buying what and where and when, as well as people's behaviors and actions," the automaker's global head […]

Advertising, B2B Media

Why LinkedIn Could Be The De Facto B2B Data Platform

Kelly LiyakasaAdexchanger.com23rd July 2014

Professional social networking platform LinkedIn seemed to commit to programmatic, particularly among the B2B community, when it acquired business data company Bizo for an estimated $175 million Tuesday. LinkedIn “has a bet on CRM and their investment in Bizo shows they really want to double down on B2B marketers,” said Ray Wang, chairman and principal […]

B2B Media, Digital Media

LinkedIn To Acquire Bizo, B2B Display Ad Platform, For $175M

Kelly LiyakasaAdexchanger.com22nd July 2014

LinkedIn will buy Bizo, a B2B display ad platform, for $175 million in cash and stock, the companies said Tuesday. "It's exciting for us to bring Bizo's expertise and technology into our ecosystem," said Deep Nishar, LinkedIn's SVP of product and user experience, in a statement. "Our ability to integrate their B2B solutions with our content marketing […]

Advertising, B2B Media, Digital Media, Finance and Deals

Informa returns to UK after five-year tax exile

Telegraph.co.uk - Media30th May 2014

Publishing group brings headquarters back to London from Switzerland

B2B Media


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