Top B2B Media Stories
10th November 2014
- Reverse incentives: What will it take to start addressing the ad fraud epidemic?
- Execution is all: Which media sectors are at most risk in 2015?
- Incisive refinancing deal cuts debt to £25m as group is split into two divisions
- Can media organisations overcome the barriers to better metrics?
- What should TheMediaBriefing be covering in 2015?
- Media could learn from business world on diversity, says UK culture secretary
Latest B2B Media Analysis
20th January 2015
The digital advertising ecosystem is distorted by the sheer amount of ad fraud that takes place, and publishers and advertisers are losing out as a result. Eddie Schwartz is COO of ad fraud detection agency White Ops. In an interview with TheMediaBriefing, he explains what it will take for that amount of ad fraud to start decreasing.
13th January 2015
2015 should see strong performance in the global media sector, according to analysts at Investec. But which sectors are at the most risk of bucking that trend?
8th January 2015
Incisive Media enters refinancing agreement with Alchemy Partners that should allow it to reinvest in the company - but cannot rule out more sell-offs further down the line.
7th January 2015
2014 saw the emergence of a rare consensus among media industry leaders about the need for better ways of measuring how people are interacting with content, both editorial and advertising. But while the inadequacies of the system are clear to most, the solutions remain elusive.
5th January 2015
As 2015 gets under way in earnest, TheMediaBriefing is looking forward to diving back into reporting on and analysing the media business. But we also want your help in guiding that coverage and unearthing the new issues that are keeping you awake at night.
Latest B2B Media News
MediaGuardian30th December 2014
Sajid Javid says working in City was like ‘walking round United Nations’ on special Today programme edited by Lenny Henry
Folio29th December 2014
Adexchanger.com30th October 2014
LinkedIn's revenue grew 45% YoY in Q3 to $568 million. Its Marketing Solutions division also increased 45% YoY, totaling $109 million in revenue. Marketing Solutions, which makes up 19% of LinkedIn's total revenue, is one of the social network's three lines of business. Overall member growth was strong. LinkedIn now has 332 million members, up 28% YoY. […]
Folio28th October 2014
Vance Publishing is consolidating its woodworking portfolio into a single title, Woodworking Network, in a move it hopes will save money and strengthen its growing core. Formerly three separate magazines—Custom Woodworking Business, Closets and Wood Products—the new entity officially merges those audiences.