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Latest B2B Media Analysis

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Targeted, behavioural and enduring: Email marketing grows up

Targeted, behavioural and enduring: Email marketing grows up

TheMediaBriefing sponsored content team29th September 2014

Alongside the printed page, email marketing has been refusing to die for the longest time. Doom-laden tales of Twitter, Facebook and The-Next-Big-Social-Thing killing off the internet's first marketing megastar have been circulating for years. And yet, just like pesky print, email is far from dead. With commercial email volumes growing on increased ROI, the long-predicted demise of email marketing looks further away than ever. Marketers are using data to make better decisions, developing sophisticated relationships with their customers and leaving email’s spotty, spammy adolescence behind.

Advertising, B2B Media, Consumer Media, Digital Media

DMGT's B2B businesses keep giving the Mail time to make digital work

DMGT's B2B businesses keep giving the Mail time to make digital work

Chris Sutcliffe18th September 2014

Despite the fame of the Daily Mail brand, DGMT's 11 month continue to make it look like a B2B business carrying a consumer media arm along for the ride

Advertising, B2B Media, Finance and Deals, Newspapers

Bloomberg head of video: 'We are in a data driven economy, we all need more information'

Bloomberg head of video: 'We are in a data driven economy, we all need more information'

Jasper Jackson21st August 2014

Bloomberg Media is on a mission to expand its reach and influence and at the core of that project is a focus on online video. We spoke to head of video Paul Marcum about how Bloomberg's video content can reach a wide audience online, that is in turn very attractive to advertisers, without diminishing the impressiveness of its core audience of finance professionals.

Monetising Media, Advertising, B2B Media, Broadcast, Consumer Media, Digital Media

Latest B2B Media News

Beset By Data, Nissan Demands More Integration At The Agency Level

Zach RodgersAdexchanger.com16th October 2014

Marketing is more than ever a science, but that doesn't mean it should become less of an art, according to Nissan's marketing chief. "It's the era of big data. To the most detailed level we can check who's buying what and where and when, as well as people's behaviors and actions," the automaker's global head […]

Advertising, B2B Media

Why LinkedIn Could Be The De Facto B2B Data Platform

Kelly LiyakasaAdexchanger.com23rd July 2014

Professional social networking platform LinkedIn seemed to commit to programmatic, particularly among the B2B community, when it acquired business data company Bizo for an estimated $175 million Tuesday. LinkedIn “has a bet on CRM and their investment in Bizo shows they really want to double down on B2B marketers,” said Ray Wang, chairman and principal […]

B2B Media, Digital Media

LinkedIn To Acquire Bizo, B2B Display Ad Platform, For $175M

Kelly LiyakasaAdexchanger.com22nd July 2014

LinkedIn will buy Bizo, a B2B display ad platform, for $175 million in cash and stock, the companies said Tuesday. "It's exciting for us to bring Bizo's expertise and technology into our ecosystem," said Deep Nishar, LinkedIn's SVP of product and user experience, in a statement. "Our ability to integrate their B2B solutions with our content marketing […]

Advertising, B2B Media, Digital Media, Finance and Deals

Informa returns to UK after five-year tax exile

Telegraph.co.uk - Media30th May 2014

Publishing group brings headquarters back to London from Switzerland

B2B Media


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