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Guardian Media Group is selling its £600 million stake in AutoTrader, but what will it do with the money?
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- Top Right Group CEO: 'We don’t want to run a business underpinned by advertising'
- Hearst, Axel and Verdens Gang on whether you should integrate print and digital
- UBM 2013 financials: Events focus delivers 'solid' performance as Levin exits
- British Media Awards: The full shortlist and Twitter's response
- Integrating around the brand: Retail Week's approach to events and subscriptions
- The biggest online magazine you've never heard of
Latest B2B Media Analysis
21st February 2014 13:00
Informa's first full year under new CEO Lord Stephen Carter is set to be a “a year of operational focus and management transition", according to the firm's 2013 results released today. That appears to be largely because the business is ticking along without any ups or downs, with strong growth from academic publishing but a lacklustre performance from the Business Intelligence arm.
Social or search...this obsession with traffic ignores the complexity of turning readers into revenue
19th February 2014 12:00
Amid all the debate about whether or not social is overtaking search as the most important source of traffic for media brands, many have lost sight of a key issue: Search and social are two vital and often complementary methods of getting people to read content - but the way you monetise those people varies massively.
19th February 2014 08:00
With this week's sale of Reader's Digest to venture capitalist Mike Luckwell for a single pound, we thought we'd take a look at some other examples of media entities that sold cheap and what went wrong for them along the way.
18th February 2014 09:30
Print magazine circulation may be on the wane for all but a few standout examples, but many brands retain a strong connection with large specialised audiences. The question for many is how do you carry over that relationship with a community into digital, and take advantage of the opportunities being online offers. Gruner + Jahr is pursuing a digital strategy centred on identifying what it calls "communities of interest" and is using that knowledge to build new digital services that can compensate for the loss of print revenue.
10th February 2014 07:00
News Corp's "fundamental" review of Dow Jones includes not only the departure of CEO Lex Fenwick, but also a wholesale clear-out of the team previously tasked with selling its under-performing DJX financial data and news service. TheMediaBriefing understands that over the last three months Dow Jones has got rid of a slew of top institutional sales executives responsible for selling DJX to corporate customers.
Latest B2B Media News
New York Times21st February 2014 20:22
G Asset Management, a little-known investment firm, offered on Thursday to acquire 51 percent of Barnes & Noble in a deal that would value the bookseller’s shares at $22 apiece.
Brand Republic21st February 2014 11:13
Digital's share of revenue at magazine publishers more than doubled last year, according to the Professional Publishers Association's Publishing Futures survey, although print still dominates the income model.
Brand Republic13th February 2014 16:16
This February's ABC results herald a new era for the report with the introduction of a single headline figure that encompasses print and digital for the first time.
Adexchanger.com2nd January 2014 21:59
Marketers looking to account for offline campaign spend are up against a similar challenge as digital advertisers: attribution. Because the measure of success for offline activity is often contingent upon transactional data or the point-of-sale record, more weight is typically assigned to lower-funnel factors such as sales uplift. At the same time, marketers in the […]