Top B2B Media Stories
9th June 2014
- The rise of 'social shopping' and why it could be a mixed blessing for publishers
- Why LinkedIn Could Be The De Facto B2B Data Platform
- LinkedIn To Acquire Bizo, B2B Display Ad Platform, For $175M
- Tech explainer: How parallax scrolling can help keep attention
- The "Mediata" publishers: Branding through stories, revenue through data
- 9 examples of how commercial priorities are messing up media sites' UX
Latest B2B Media Analysis
10th July 2014
Change is afoot at Informa, which today announced it is changing its operating model and its executive management team to “increase operational, customer and market focus,” according to CEO Stephen Carter.
10th July 2014
Gawker editor-in-chief Max Read recently announced all of the internal chat discussion going on would be published externally on a new “Disputations” vertical with the idea being audiences would get extra value out of those discussions. That’s a step most publishers wont quite be willing to take, but it does point to the fact that more and more teams are finding more efficient ways to communicate – something becoming increasingly important in an age where the traditional journalist/advertising/development walls in many organisations are being broken down.
7th July 2014
It's often thought that in the B2B industry, many of the top tier companies are gradually becoming events businesses, relying more and more on delegate and sponsorship revenues to prop up their finances than traditional B2B publishing arms, many of which now produce magazines that are more like marketing services than anything else. In a morning briefing during Top Right Group's 2013 results last month, the word "events" came from CEO Duncan Painter's mouth many a time – with particular emphasis on Latin America, China, and Asia. But how are things faring for some of its competitors?
3rd July 2014
Are we underestimating quite how different the audiences of tomorrow will be? Last week I rounded up some stats from a number of rigorous studies asking some important questions about the way younger people consume media. But while those stats are a useful guide to how media consumption is changing, the picture they paint is limited by the focus on age.
3rd July 2014
You’re entitled to an eye roll over the phrase “the power is firmly in their hands” when someone references the changing mobile landscape, but the phrase still stands. We’re not the ones saying it this time, however, but rather IDG Global Solutions in their latest report/survey: The Mobile Evolution: Connecting Content. We've highlighted four key challenges for publishers from the report that they should really be thinking about as opportunities.
Latest B2B Media News
Telegraph.co.uk - Media30th May 2014
Telegraph.co.uk - Media29th May 2014
Brand Republic29th May 2014
Future, the publisher of Total Film, T3 and Gizmodo, is selling its craft and sport portfolios, almost a quarter of its entire business, to Immediate Media for £24 million, subject to shareholder approval.
Brand Republic14th May 2014
Channel 4 has poached Emma Derrick from Channel 5 for the newly created role of commercial development leader.