Top B2B Media Stories
10th November 2014
- FT Innovate: How can publishers tackle mounting concerns about data privacy?
- Informa's growth strategy: Markets and users, not platforms
- Why are there so few senior women in media? Views from four female leaders
- The industrialisation of a global events business: recipe for growth or stagnation?
- NPR digital strategist Melody Joy Kramer on finding the real meaning of membership
- LinkedIn Q3: Marketing Solutions Revenue Up 45% As Bizo Integration Continues
Latest B2B Media Analysis
19th November 2014
Mounting concerns about data privacy pose a problem for all digital companies, including publishers. But while public opinion may be hardening, new approaches that turn data into a currency controlled by consumers could offer a solution.
6th November 2014
When it comes to diversity at the top, the media industry is as guilty as almost any other of failing to represent the society it serves. We talked to senior leaders from Hearst, the Guardian, Centaur and the Financial Times about their experiences and what can be done to make sure women get the opportunities they deserve.
3rd November 2014
As UBM acknowledges, the event industry is fragmented. But just because something is fragmented does not mean it can be consolidated.
31st October 2014
Commercial media face an inherent conflict between the idea of an involved membership where people help and support the media organisations they are members of, and the desire to monetise those relationships. NPR's Melody Joy Kramer outlines how the non-profit is navigating that dilemma.
27th October 2014
It is just possible that the problem with newspapers isn't only in coming to terms with digital, but rather in coming to terms with how newspapers relate to their audiences. There are five elephants crowded into the future-of-newspapers room that many in the industry seem keen to avoid examining.
Latest B2B Media News
Adexchanger.com30th October 2014
LinkedIn's revenue grew 45% YoY in Q3 to $568 million. Its Marketing Solutions division also increased 45% YoY, totaling $109 million in revenue. Marketing Solutions, which makes up 19% of LinkedIn's total revenue, is one of the social network's three lines of business. Overall member growth was strong. LinkedIn now has 332 million members, up 28% YoY. […]
Folio28th October 2014
Vance Publishing is consolidating its woodworking portfolio into a single title, Woodworking Network, in a move it hopes will save money and strengthen its growing core. Formerly three separate magazines—Custom Woodworking Business, Closets and Wood Products—the new entity officially merges those audiences.
Adexchanger.com16th October 2014
Marketing is more than ever a science, but that doesn't mean it should become less of an art, according to Nissan's marketing chief. "It's the era of big data. To the most detailed level we can check who's buying what and where and when, as well as people's behaviors and actions," the automaker's global head […]
Adexchanger.com23rd July 2014
Professional social networking platform LinkedIn seemed to commit to programmatic, particularly among the B2B community, when it acquired business data company Bizo for an estimated $175 million Tuesday. LinkedIn “has a bet on CRM and their investment in Bizo shows they really want to double down on B2B marketers,” said Ray Wang, chairman and principal […]