Top B2B Media Stories
9th June 2014
- Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?
- Beset By Data, Nissan Demands More Integration At The Agency Level
- DMGT's B2B businesses keep giving the Mail time to make digital work
- Bloomberg head of video: 'We are in a data driven economy, we all need more information'
- Centaur CEO: 'If you're clear about where you want to be you always know how to overcome a hurdle'
- B2B in transition: A snapshot of H1 at Informa and UBM
Latest B2B Media Analysis
21st October 2014
The inadequacy of systems for measuring online audiences is a recurring theme on TheMediaBriefing, simply because it is so central to how publishers approach both what they produce and how they make money from it. But can an industry body Newsworks find a standard everyone agrees with quickly enough to keep up with changing habits?
29th September 2014
Alongside the printed page, email marketing has been refusing to die for the longest time. Doom-laden tales of Twitter, Facebook and The-Next-Big-Social-Thing killing off the internet's first marketing megastar have been circulating for years. And yet, just like pesky print, email is far from dead. With commercial email volumes growing on increased ROI, the long-predicted demise of email marketing looks further away than ever. Marketers are using data to make better decisions, developing sophisticated relationships with their customers and leaving email’s spotty, spammy adolescence behind.
18th September 2014
Despite the fame of the Daily Mail brand, DGMT's 11 month continue to make it look like a B2B business carrying a consumer media arm along for the ride
21st August 2014
Bloomberg Media is on a mission to expand its reach and influence and at the core of that project is a focus on online video. We spoke to head of video Paul Marcum about how Bloomberg's video content can reach a wide audience online, that is in turn very attractive to advertisers, without diminishing the impressiveness of its core audience of finance professionals.
6th August 2014
When Andria Vidler took over as CEO of Centaur Media in November last year, the company was stuck in a cycle of declining revenue and mounting debt and had been without a CEO for more than six months. Fast forward eight months into Vidler's tenure, and the company has gone through a restructure designed to break down barriers between brands. As Vidler tells TheMediaBriefing, the aim is to to both simplify the way the company works and encourage teams to collaborate on new products and new ways of connecting with markets they already have relationships with.
Latest B2B Media News
Adexchanger.com16th October 2014
Marketing is more than ever a science, but that doesn't mean it should become less of an art, according to Nissan's marketing chief. "It's the era of big data. To the most detailed level we can check who's buying what and where and when, as well as people's behaviors and actions," the automaker's global head […]
Adexchanger.com23rd July 2014
Professional social networking platform LinkedIn seemed to commit to programmatic, particularly among the B2B community, when it acquired business data company Bizo for an estimated $175 million Tuesday. LinkedIn “has a bet on CRM and their investment in Bizo shows they really want to double down on B2B marketers,” said Ray Wang, chairman and principal […]
Adexchanger.com22nd July 2014
LinkedIn will buy Bizo, a B2B display ad platform, for $175 million in cash and stock, the companies said Tuesday. "It's exciting for us to bring Bizo's expertise and technology into our ecosystem," said Deep Nishar, LinkedIn's SVP of product and user experience, in a statement. "Our ability to integrate their B2B solutions with our content marketing […]