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Latest B2B Media Analysis

The industrialisation of a global events business: recipe for growth or stagnation?

The industrialisation of a global events business: recipe for growth or stagnation?

Neil Thackray3rd November 2014

As UBM acknowledges, the event industry is fragmented. But just because something is fragmented does not mean it can be consolidated.

B2B Media

NPR digital strategist Melody Joy Kramer on finding the real meaning of membership

NPR digital strategist Melody Joy Kramer on finding the real meaning of membership

Jasper Jackson31st October 2014

Commercial media face an inherent conflict between the idea of an involved membership where people help and support the media organisations they are members of, and the desire to monetise those relationships. NPR's Melody Joy Kramer outlines how the non-profit is navigating that dilemma.

B2B Media, Broadcast, Consumer Media, Digital Media, Newspapers

Five elephants: What newspapers are still getting wrong about serving their audience

Five elephants: What newspapers are still getting wrong about serving their audience

Neil Thackray27th October 2014

It is just possible that the problem with newspapers isn't only in coming to terms with digital, but rather in coming to terms with how newspapers relate to their audiences. There are five elephants crowded into the future-of-newspapers room that many in the industry seem keen to avoid examining.

B2B Media, Digital Media, Newspapers

Latest B2B Media News

LinkedIn Q3: Marketing Solutions Revenue Up 45% As Bizo Integration Continues

Kelly LiyakasaAdexchanger.com30th October 2014

LinkedIn's revenue grew 45% YoY in Q3 to $568 million. Its Marketing Solutions division also increased 45% YoY, totaling $109 million in revenue. Marketing Solutions, which makes up 19% of LinkedIn's total revenue, is one of the social network's three lines of business. Overall member growth was strong. LinkedIn now has 332 million members, up 28% YoY. […]

B2B Media, Digital Media, Finance and Deals

Why Vance’s Portfolio Merger Makes Sense

mrondonFolio28th October 2014

Vance Publishing is consolidating its woodworking portfolio into a single title, Woodworking Network, in a move it hopes will save money and strengthen its growing core. Formerly three separate magazines—Custom Woodworking Business, Closets and Wood Products—the new entity officially merges those audiences.

B2B Media

Beset By Data, Nissan Demands More Integration At The Agency Level

Zach RodgersAdexchanger.com16th October 2014

Marketing is more than ever a science, but that doesn't mean it should become less of an art, according to Nissan's marketing chief. "It's the era of big data. To the most detailed level we can check who's buying what and where and when, as well as people's behaviors and actions," the automaker's global head […]

Advertising, B2B Media

Why LinkedIn Could Be The De Facto B2B Data Platform

Kelly LiyakasaAdexchanger.com23rd July 2014

Professional social networking platform LinkedIn seemed to commit to programmatic, particularly among the B2B community, when it acquired business data company Bizo for an estimated $175 million Tuesday. LinkedIn “has a bet on CRM and their investment in Bizo shows they really want to double down on B2B marketers,” said Ray Wang, chairman and principal […]

B2B Media, Digital Media


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