Latest B2B Media Analysis


The "Mediata" publishers: Branding through stories, revenue through data

14th July 2014

It was a few months ago that Rafat Ali, CEO of travel news site Skift, wrote vision for “mediata” – the concept of companies built from the ground up “to take advantage of the organic fusion of media and data.” It’s a model that frees Skift from the tyranny of the ad-driven pageview model causing so many headaches for other publishers, and it appears to be working – the company isn’t yet two years old but Ali says if he wanted to, he could turn a profit by the end of the year. But is it a model anyone else is following?

EMAP, Skift, B2B Media, Digital Media

9 examples of how commercial priorities are messing up media sites' UX

9 examples of how commercial priorities are messing up media sites' UX

11th July 2014

More news websites than not rely on the digital advertising model to support their web endeavours. But that seems to have a big impact on the quality of design and UX for many of them. The majority still seem to have a variety of barriers to a clean and easy experience for audiences. Is this really the best way publishers can work out how to generate online revenue while valuing and respecting their audiences' experience online?

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

Informa restructure aims to 'increase operational, customer and market focus'

Informa restructure aims to 'increase operational, customer and market focus'

10th July 2014

Change is afoot at Informa, which today announced it is changing its operating model and its executive management team to “increase operational, customer and market focus,” according to CEO Stephen Carter.

Informa Plc, B2B Media, Finance and Deals

Latest B2B Media News

LinkedIn To Acquire Bizo, B2B Display Ad Platform, For $175M

Kelly LiyakasaAdexchanger.com22nd July 2014

LinkedIn will buy Bizo, a B2B display ad platform, for $175 million in cash and stock, the companies said Tuesday. "It's exciting for us to bring Bizo's expertise and technology into our ecosystem," said Deep Nishar, LinkedIn's SVP of product and user experience, in a statement. "Our ability to integrate their B2B solutions with our content marketing […]

Advertising, B2B Media, Digital Media, Finance and Deals

Informa returns to UK after five-year tax exile

Telegraph.co.uk - Media30th May 2014

Publishing group brings headquarters back to London from Switzerland

B2B Media

Spotify should be a warning to tech firms who don't seize their chance

Telegraph.co.uk - Media29th May 2014

The best thing music streaming service Spotify can do now is sell itself and serve as a cautionary tale

B2B Media, Digital Media

Immediate makes £24m raid on ailing Future

Brand Republic29th May 2014

Future, the publisher of Total Film, T3 and Gizmodo, is selling its craft and sport portfolios, almost a quarter of its entire business, to Immediate Media for £24 million, subject to shareholder approval.

B2B Media, Consumer Media, Finance and Deals

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