Top B2B Media Stories
9th June 2014
- NPR digital strategist Melody Joy Kramer on finding the real meaning of membership
- Five elephants: What newspapers are still getting wrong about serving their audience
- Put a puppy on it: Tips for converting audiences into subscribers
- Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?
- Beset By Data, Nissan Demands More Integration At The Agency Level
- DMGT's B2B businesses keep giving the Mail time to make digital work
Latest B2B Media Analysis
31st October 2014
Commercial media face an inherent conflict between the idea of an involved membership where people help and support the media organisations they are members of, and the desire to monetise those relationships. NPR's Melody Joy Kramer outlines how the non-profit is navigating that dilemma.
27th October 2014
It is just possible that the problem with newspapers isn't only in coming to terms with digital, but rather in coming to terms with how newspapers relate to their audiences. There are five elephants crowded into the future-of-newspapers room that many in the industry seem keen to avoid examining.
22nd October 2014
The subscriber economy is not a new idea, but as more and more publishers are converting to it are there ways and means to ensure your current consumers convert?
21st October 2014
The inadequacy of systems for measuring online audiences is a recurring theme on TheMediaBriefing, simply because it is so central to how publishers approach both what they produce and how they make money from it. But can an industry body Newsworks find a standard everyone agrees with quickly enough to keep up with changing habits?
29th September 2014
Alongside the printed page, email marketing has been refusing to die for the longest time. Doom-laden tales of Twitter, Facebook and The-Next-Big-Social-Thing killing off the internet's first marketing megastar have been circulating for years. And yet, just like pesky print, email is far from dead. With commercial email volumes growing on increased ROI, the long-predicted demise of email marketing looks further away than ever. Marketers are using data to make better decisions, developing sophisticated relationships with their customers and leaving email’s spotty, spammy adolescence behind.
Latest B2B Media News
Adexchanger.com16th October 2014
Marketing is more than ever a science, but that doesn't mean it should become less of an art, according to Nissan's marketing chief. "It's the era of big data. To the most detailed level we can check who's buying what and where and when, as well as people's behaviors and actions," the automaker's global head […]
Adexchanger.com23rd July 2014
Professional social networking platform LinkedIn seemed to commit to programmatic, particularly among the B2B community, when it acquired business data company Bizo for an estimated $175 million Tuesday. LinkedIn “has a bet on CRM and their investment in Bizo shows they really want to double down on B2B marketers,” said Ray Wang, chairman and principal […]
Adexchanger.com22nd July 2014
LinkedIn will buy Bizo, a B2B display ad platform, for $175 million in cash and stock, the companies said Tuesday. "It's exciting for us to bring Bizo's expertise and technology into our ecosystem," said Deep Nishar, LinkedIn's SVP of product and user experience, in a statement. "Our ability to integrate their B2B solutions with our content marketing […]