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Vice is backing up its bombast with new launches and a compelling pitch

Vice is backing up its bombast with new launches and a compelling pitch

Jasper Jackson20th October 2014

For both its fans and critics VICE Media is defined by its brash, counter-culture attitude. Yet VICE’s pitch consists of a pretty powerful message. It’s got an audience few others are reaching, it’s delivering stories no one else is getting, and it feels like it understands online video in a way no one else does.

Advertising, Broadcast, Digital Media

Why the Guardian and Telegraph's 'Audience not Platforms' partnership could lead to much more

Why the Guardian and Telegraph's 'Audience not Platforms' partnership could lead to much more

Jasper Jackson16th October 2014

The single biggest disruptive impact of the internet on advertising has been the ability of big websites and audience aggregators to offer access to huge numbers of people. That's doesn't just mean mass campaigns, it also means the ability to target smaller groups based on very specific characteristics. So news that Guardian News and Media and Telegraph Media Group are partnering to offer ad buyers the ability to book campaigns targeting the combined audiences of their two publications is more signficant than it looks

Advertising, Digital Media, Newspapers

What YouTube's Google Preferred content has in common with diamonds

What YouTube's Google Preferred content has in common with diamonds

Chris Sutcliffe16th October 2014

When launching its Google Preferred advertising scheme, did YouTube and Google follow the lead of the diamond industry in creating artificial scarcity of content?

Advertising, Broadcast, Digital Media

Latest Advertising News

Beset By Data, Nissan Demands More Integration At The Agency Level

Zach RodgersAdexchanger.com16th October 2014

Marketing is more than ever a science, but that doesn't mean it should become less of an art, according to Nissan's marketing chief. "It's the era of big data. To the most detailed level we can check who's buying what and where and when, as well as people's behaviors and actions," the automaker's global head […]

Advertising, B2B Media

Programmatic: Great For Direct Response, Bad For Branding

AdExchangerAdexchanger.com16th October 2014

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lawrence Herman, CEO at BlueLink Marketing. It seems over the past year we’ve heard a number of creative agencies tout programmatic ad buying as the perfect answer to a company’s […]

Advertising

Facebook And Google Are Bringing Walled Gardens Back

AdExchangerAdexchanger.com16th October 2014

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Facebook’s ad platform, Atlas, recently relaunched with an entirely rewritten ad server platform, a newly redesigned user interface and the ability to target […]

Advertising, Digital Media

Snapchat Ads Coming Soon; Trending Agencies

AdExchangerAdexchanger.com10th October 2014

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]

Advertising, Digital Media, Mobile

WPP Gets Stake In Rentrak; Rentrak Gets Kantar Media’s US TV Business

Kelly LiyakasaAdexchanger.com9th October 2014

WPP Group planted a stake Thursday in Rentrak by acquiring $98 million of the media measurement company’s common stock (12.4% of total shares). In return, Rentrak gets Kantar Media’s TV measurement business in the US. WPP also made a $56 million cash investment in the company, which, barring regulatory approval, would give the holding company […]

Advertising, Finance and Deals


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