Top Advertising Stories
13th June 2014
- Condé Nast digital director on avoiding a race to the bottom in online ads
- The NYT is running out of options, but it's still making good decisions
- Video social sharing: How do four of the big players stack up on the social web?
- Programmatic in the UK: 29 percent of publishers have never heard of "the future of advertising"
- Trinity Mirror posts 50 percent digital growth as profit and revenue decline less than expected
- Three things the Facebook, Apple, and Netflix results tell us about the media landscape
Latest Advertising Analysis
29th July 2014
Our love affair with video on demand has seen online video advertising grow by 45 percent in the last year. But is the sell-side fully capitalising on the VOD opportunity? Many publishers are still grappling with the fundamental challenges of how to generate greater supply of premium-quality content, how to make that content available, and how to monetise it in the most effective way.
24th July 2014
Publishers have a payment problem. OK, old news – they have several – but one of them involves trying to get people to pay for content online. But does the solution for getting audiences to stump up the cash before reading content lie with publishers, or will it be the tech industry that provides the answer?
21st July 2014
In certain areas of the online ad industry a bifurcation of approaches can be witnessed – two different techniques at opposite ends of the viewability spectrum. One involves blurring the lines between what original and paid-for content looks like, while the other makes it extremely obvious that what you’re looking at is an ad, so much so that you sometimes can’t escape it.
19th July 2014
We get a lot of advertising reports falling into our laps and recently plenty of them have been reporting the consecutive quarterly success of ad and marketing budgets. The latest IPA Bellewether Report, which looks at marketing budgets in Q2 2014, is no different, and reports those marketing budgets are up for the seventh consecutive quarter and represent the second sharpest upward revision in the survey’s 14-year history.
17th July 2014
Just as mobile was something the publishing industry once talked about before realising it had already happened, video is quickly turning out to be the same. The online video ad model may not be fully formed yet, and the majority of ad revenues may lie elsewhere, but it's a rapidly evolving field that already has companies taking full advantage of its potential. For legacy publishers wondering if they should expand into the online video space – this is your competition.
Latest Advertising News
Business Insider23rd July 2014
Facebook just reported its second quarter earnings with revenue of $2.91 billion — the strongest quarter yet.
Brand Republic23rd July 2014
AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.
Adexchanger.com23rd July 2014
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longo, managing director at Accordant Media. A media agency’s core DNA has traditionally fed a model built around the media planner. In recent years, agencies have received much criticism for […]
Adexchanger.com22nd July 2014
What does Yahoo’s deal to buy Flurry have to do with Twitter’s purchase of mobile exchange MoPub last year? Nothing and everything. But first, let’s define our terms. What is Flurry, exactly? Flurry has a grab bag of solutions under its umbrella: analytics, ad network capabilities and ad exchange functions. But at its core, Flurry […]
Adexchanger.com22nd July 2014
LinkedIn will buy Bizo, a B2B display ad platform, for $175 million in cash and stock, the companies said Tuesday. "It's exciting for us to bring Bizo's expertise and technology into our ecosystem," said Deep Nishar, LinkedIn's SVP of product and user experience, in a statement. "Our ability to integrate their B2B solutions with our content marketing […]