Top Advertising Stories
4th December 2013
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- News Corp's Raju Narisetti: Are brands and publishers moving from partnership to competition?
- IAB Releases 'The Native Advertising Playbook'
- 7 graphs that show how the UK ad market has changed over the last 7 years
- The Holidays Bring Big Changes In The RTB Ecosystem
- No Mobile Cookies? Criteo Defiantly Rolls Out Mobile Web Tracking Solution
- Blinkx Buying Binge Continues With $65 Million Purchase Of Rhythm NewMedia
Latest Advertising Analysis
19th November 2013 10:30
As a former marketer turned media boss, Econsultancy CEO Ashley Friedlein has some experience of using the skills of the digital marketer to rise to the top.
18th November 2013 08:00
Last week, Reuters' Felix Salmon pointed to the acquisition of Curbed Network by Vox Media as one of the first instances of a major blog network being acquired by a native digital publisher. But Vox is far from the only publisher built for the web that's building a mass media empire.
15th November 2013 07:30
News Corp and Johnston Press both released financial updates this week, but while News Corp's were greeted with some alarm, Johnston Press has received praise for having turned a corner.
Latest Advertising News
Adexchanger.com27th November 2013 05:03
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. eMarketer Ups Programmatic Programmatic buying continues its upward trend, with eMarketer revising its estimate from $3.34 billion in RTB spending in 2013 to $3.37 billion. MAGNA GLOBAL expects $3.9 billion in RTB ad spending this year, the highest of all firms eMarketer measured. Improvements […]
BtoB Online26th November 2013 18:01
New YorkAdvertisers continue to embrace real-time bidding, which is expected to account for a significant share of all display ad spending in the U.S. this year and in the near future, according to a new report by eMarketer.
Business Insider14th November 2013 23:06
Shane Smith, founder and CEO of online video giant VICE, famous for its cutting-edge content, has a message for any online publication experimenting with video production about what hiring the right people for the job. Click for sound.
Adexchanger.com14th November 2013 05:03
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Native Time Inc. Time Inc. is going to start serving native ads to more of its sites courtesy of Sharethrough technology, according to Ad Age’s Michael Sebastian. Content is assigned a quality score, based on how much interaction it gets, so that higher scoring […]
Telegraph.co.uk - Media9th November 2013 18:22
Gavin Patterson bats off claims from rivals that BT's £900m bid for exclusive rights to Champions League was over the odds