Top Advertising Stories
13th June 2014
- UK newspaper readership falls twice as fast as circulation
- GE on being a publisher: 'We think of ourselves as a diversified media company'
- Bloomberg head of video: 'We are in a data driven economy, we all need more information'
- Different beasts for a new media: Why BuzzFeed and Vice have less in common than you think
- DERP: Can publishers learn from social networks teaming up to help academics?
- What type and how long? Video engagement rates on smartphones
Latest Advertising Analysis
14th August 2014
While publishers are striving to keep the more loyal, older audience segments happy, a lot of those in the newspaper industry are vying for younger audiences. That’s in part due to the fact that it’s harder to reach them, making them something of an untapped resource, and also because by definition of being younger they will therefore be the future consumers of media. With that in mind, we decided to look at some of the demographic data from UK national newspapers, to see which generations they're attracting, and in what numbers.
13th August 2014
“Ads are baked into content like chocolate chips into a cookie. Except, it’s actually more like raisins into a cookie – because nobody wants them there.” So said comedian John Oliver on his late night talk show, Last Week Tonight, during a skit where he tackled native advertising. It’s a funny clip, and well worth the watch, but do consumers think the same as Oliver does, or are they a bit more ambivalent towards the format? It's difficult to say, given the IAB's recent research...
11th August 2014
BuzzFeed just got another big injection of cash, with backers including the Andreessen Horowitz VC fund stumping up another $50 million to take the company's total funding to $96 million and valuing the business at around $850 million. Despite its success, BuzzFeed still has some big challenges to overcome if it's to realise its dream of becoming a "preeminent" media company, but it's focus on technology gives it good odds of overcoming them.
11th August 2014
The challenging conditions the publishing industry has had to face has placed many legacy assets, especially in the print industry, at great risk. But News Corp remains committed to its newspapers including The Times, The Sun, The Wall Street Journal, and the New York Post, with chief executive Robert Thomson reaffirming that print – and specifically print advertising – will be the focus and potentially the future for the company.
8th August 2014
Vox and BuzzFeed have their content management systems and story formats (cards/lists/quizzes/sliders) and platforms like Facebook and Twitter have their algorithms and feeds. All demonstrate the importance of investing in good technology if you want to attract the best talent and give audiences pleasurable experiences. But is the current way we contextualise and display information on the web the best possible version, and does it help or hinder the impression-based ad model?
Latest Advertising News
Adexchanger.com11th August 2014
Marketers hunger for native ads and publishers, spurred by the format’s lucrative cost, are happy to feed it to them. Yet while most publishers – 93% according to a survey conducted by the Online Publishers Association – claim to have a native offering, 47% of marketers said they were unsatisfied with their ability to distribute […]
New York Times11th August 2014
Adexchanger.com8th August 2014
Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will be a massive advertising category,” Livek remarked during the company’s quarterly earnings call Thursday. “The folks who are doing addressable campaigns, every time a brand runs a campaign they can […]
Brand Republic4th August 2014
Condé Nast's September 2014 issue of Vogue is the monthly magazine's biggest-ever fashion issue, carrying more than £4.5 million-worth of ads.
Adexchanger.com4th August 2014
Content recommendation engine Taboola has acquired Perfect Market, which develops a publisher-side solution designed to improve engagement, driving traffic, and monetization. Taboola CEO Adam Singolda wouldn’t disclose the deal’s terms, though he said it was a mix of cash and stock. With the acquisition, Taboola will change from being a content discovery engine to being […]