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The IAB's latest research on native advertising doesn't solve consumer trust issues

The IAB's latest research on native advertising doesn't solve consumer trust issues

13th August 2014

“Ads are baked into content like chocolate chips into a cookie. Except, it’s actually more like raisins into a cookie – because nobody wants them there.” So said comedian John Oliver on his late night talk show, Last Week Tonight, during a skit where he tackled native advertising. It’s a funny clip, and well worth the watch, but do consumers think the same as Oliver does, or are they a bit more ambivalent towards the format? It's difficult to say, given the IAB's recent research...

Advertising, Digital Media

Newly rich Buzzfeed still faces some big challenges, but its tech focus can overcome them

Newly rich Buzzfeed still faces some big challenges, but its tech focus can overcome them

11th August 2014

BuzzFeed just got another big injection of cash, with backers including the Andreessen Horowitz VC fund stumping up another $50 million to take the company's total funding to $96 million and valuing the business at around $850 million. Despite its success, BuzzFeed still has some big challenges to overcome if it's to realise its dream of becoming a "preeminent" media company, but it's focus on technology gives it good odds of overcoming them.

Advertising, Digital Media, Finance and Deals, Mobile

Why talking about print being 'undervalued' isn't enough for News Corp

Why talking about print being 'undervalued' isn't enough for News Corp

11th August 2014

The challenging conditions the publishing industry has had to face has placed many legacy assets, especially in the print industry, at great risk. But News Corp remains committed to its newspapers including The Times, The Sun, The Wall Street Journal, and the New York Post, with chief executive Robert Thomson reaffirming that print – and specifically print advertising – will be the focus and potentially the future for the company.

News Corporation, Advertising, Digital Media, Finance and Deals, Newspapers

Latest Advertising News

Native Ad Tech Study: Plenty of Vendors, But Confusion in the Marketplace 

Sarah SluisAdexchanger.com11th August 2014

Marketers hunger for native ads and publishers, spurred by the format’s lucrative cost, are happy to feed it to them. Yet while most publishers – 93% according to a survey conducted by the Online Publishers Association – claim to have a native offering, 47% of marketers said they were unsatisfied with their ability to distribute […]

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50 Million New Reasons BuzzFeed Wants to Take Its Content Far Beyond Lists

By MIKE ISAACNew York Times11th August 2014

The viral media site will use a $50 million investment to diversify its content, expand its video arm and create an in-house incubator for new technology.

Advertising, Digital Media, Finance and Deals, Mobile

Addressable TV Will Be A ‘Massive’ Ad Category, If Cable Operators Are Willing

Kelly LiyakasaAdexchanger.com8th August 2014

Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will be a massive advertising category,” Livek remarked during the company’s quarterly earnings call Thursday. “The folks who are doing addressable campaigns, every time a brand runs a campaign they can […]

Advertising, Broadcast

Publisher says 'f*ck the begrudgers' as Vogue hits all-time high in September

Brand Republic4th August 2014

Condé Nast's September 2014 issue of Vogue is the monthly magazine's biggest-ever fashion issue, carrying more than £4.5 million-worth of ads.

Advertising, Consumer Media

Taboola Acquires Perfect Market, Enters Programmatic Ad Space with Taboola-X

Sarah SluisAdexchanger.com4th August 2014

Content recommendation engine Taboola has acquired Perfect Market, which develops a publisher-side solution designed to improve engagement, driving traffic, and monetization. Taboola CEO Adam Singolda wouldn’t disclose the deal’s terms, though he said it was a mix of cash and stock. With the acquisition, Taboola will change from being a content discovery engine to being […]

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