Top Advertising Stories
13th June 2014
- DMGT's B2B businesses keep giving the Mail time to make digital work
- Guardian launches events-based paid membership: Partly for money, mostly about love
- EMEA mobile ad spend to quintuple by 2017, can publishers take advantage?
- The FT on attention minutes: 'We're properly valuing the expensive engagement we create'
- Spotify To Sell Video Ads; Quaero Gets Cross-Device
- Men’s Health Selling Native Ads Direct With Sharethrough
Latest Advertising Analysis
8th September 2014
Netflix's biggest problem growing its mobile video performance is that the types of video content that perform best on mobile are less than ten minutes long - but it doesn't have any content like that
5th September 2014
With the advent of second (and third, and fourth) screen viewing it's become much more difficult to track the demographics of television viewers, and this added complexity has serious ramifications for advertisers who need to know who to target - and where.
4th September 2014
joiz is an online TV company based in Switzerland, that produces a wide range of video content largely targeted at younger consumers across Europe. The twist behind the company's model is its focus on interactivity to help advertisers build connections with customers via interactive ads and branded content. In our video interview with Mazzarra, he tells us why this new approach is both necessary to reach fragmented audiences and how joiz approaches the challenge of linking up disparate platforms. He also tells us why he thinks the current agency model of siloed budgets is set to change in a digital environment.
Prestige success: Why Monocle's $115 million valuation is more evidence luxury publishing is doing fine
3rd September 2014
While mass media struggles those aimed at the exlcusive elite continue to buck the trend. The latest evidence that top end is the place to be comes with news that prestige lifestyle magazine Monocle, and its attendant media empire, has seen investment of around $10 million from Nikkei Inc., one of Japan's largest newspaper publishers.
29th August 2014
WPP thinks it can make a lot more of its money from emerging by 2018 than it did only a year ago, despite long-term trends showing share is relatively stable and growth is slowing.
Latest Advertising News
Adexchanger.com11th August 2014
Marketers hunger for native ads and publishers, spurred by the format’s lucrative cost, are happy to feed it to them. Yet while most publishers – 93% according to a survey conducted by the Online Publishers Association – claim to have a native offering, 47% of marketers said they were unsatisfied with their ability to distribute […]
New York Times11th August 2014
Adexchanger.com8th August 2014
Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will be a massive advertising category,” Livek remarked during the company’s quarterly earnings call Thursday. “The folks who are doing addressable campaigns, every time a brand runs a campaign they can […]
Brand Republic4th August 2014
Condé Nast's September 2014 issue of Vogue is the monthly magazine's biggest-ever fashion issue, carrying more than £4.5 million-worth of ads.
Adexchanger.com4th August 2014
Content recommendation engine Taboola has acquired Perfect Market, which develops a publisher-side solution designed to improve engagement, driving traffic, and monetization. Taboola CEO Adam Singolda wouldn’t disclose the deal’s terms, though he said it was a mix of cash and stock. With the acquisition, Taboola will change from being a content discovery engine to being […]