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Three trends changing digital advertising: Mobile display, native ads and responsive formats
PwC: UK's media economy to reach £65bn but publishers face challenged future
News International's Abba Newbery on platform-agnostic advertising
29th May 2013
Datawatch: Internet advertising gained £2.6bn since 2007 and print plummeted
Quantcast CEO Konrad Feldman on the challenges of digital media measurement
24th May 2013
How publishers are failing to deliver mobile advertising, and what you can do about it
- Google to offer native ads on publisher sites
- Digital ad spending to grow 14% this year
- Time For A Trading Desk? Consider These Factors
- Twitter signs extensive ad deal with WPP
- Facebook Culls Ad Formats, Restructures Paid Media Around Objectives
- eMarketer: Amazon Ad Revenues To Reach $835 Million This Year
Latest Advertising Analysis
Behind the digital business model of Vice Media's edgy youth media empire
18th June 2013 11:00
It's the punk rebel media brand done good: Vice is sharpening its image and making money through a sophisticated distributed advertising network. Jasper Jackson goes in search of the business model behind an unconventional global media player.
Vice Media, Consumer Media -, Digital Media -, Weekly Round Up, Advertising, Consumer Media, Digital Media
Three trends changing digital advertising: Mobile display, native ads and responsive formats
17th June 2013 09:30
To reach the heights the indsutry hopews and expects it to reach, we all know online advertising has to move beyond the MPU/banner/skyscraper mould and look to new ways to make an impact on consumers. The question is how?
Say Media, Advertising -, Mobile -, Advertising, Mobile
Case study: How to install a cross-platform advertising platform across 100 titles in 12 weeks
13th June 2013 09:30
Telegraaf Media Groep had too many different advertising placement systems - so it decided to replace them all - in under three months. Here's how they did it.
Telegraaf Media Groep, Advertising -, Digital Media -, Newspapers -, Advertising, Digital Media, Newspapers
Seven more job titles shaping the modern media business
12th June 2013 09:30
Our 9 job titles changing the face of modern media business article back in February sparked a lot of debate and a fair few suggestions of titles we missed. So, we thought it deserved a followup. Here are a further six titles either suggested by you or off the back of a little more consideration from us, that are increasingly vital to modern media companies.
Advertising -, B2B Media -, Broadcast -, Consumer Media -, Digital Media -, Finance and Deals -, Mobile -, Newspapers -, Weekly Round Up, Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers
Trinity monthly ABCs: Is there any point making print metrics more sophisticated?
10th June 2013 16:55
Is there any reason for newspapers to provide more detailed print circulation metrics, or are they just another stick for ad buyers to beat the press with? Trinity Mirror released its first set of monthly ABCs for its regional titles on Friday, rather than the traditional biannual release, and the picture isn't pretty. But is it a wise move anyway?
Metrics, Trinity Mirror, Advertising -, Newspapers -, Weekly Round Up, Advertising, Newspapers
- Who would pay $117 million for a YouTube channel? Someone targeting video crazy youth consumers
- Three trends changing digital advertising: Mobile display, native ads and responsive formats
- Seven more job titles shaping the modern media business
- Is £10 a month the right price for digital newspaper editions and how can you convince people to pay?
- Behind the digital business model of Vice Media's edgy youth media empire
Latest Advertising News
Google Ad Chief Susan Wojcicki Promises New Ad Formats, More Optimization For AdSense
Adexchanger.com18th June 2013 23:32
Web publishers using Google’s AdSense program will get new ad formats and better tools for optimizing ads on their sites in coming months and years, Google’s ad chief promised Monday. Susan Wojcicki, Google’s senior vice president of advertising and commerce, hinted at the improvements during a live video Google Hangout on Tuesday celebrating the official [...]
AdMob, Google, Advertising -, Advertising
Exclusive: Facebook reaches 1 million active advertisers
Reuters18th June 2013 21:32
(Reuters) - Facebook Inc said on Tuesday it now has 1 million active advertisers globally who used the platform in the last 28 days, a milestone for the company that is seeking to revive its revenue growth.
Advertising -, Digital Media -, Advertising, Digital Media
iOS Shoppers Are More Likely To Buy Than Those On Android
Business Insider18th June 2013 21:21
Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.
Apple, Google, Advertising -, Digital Media -, Mobile -, Advertising, Digital Media, Mobile
Nativo And VivaKi Hope To Prove 'Programmatic Native' Can Be Done
Adexchanger.com18th June 2013 05:09
One of the reasons that digital publishers like to talk about native is obvious: it resembles the age-old practice of high-priced "advertorials" and the natural customization of the placement dictates that marketers must deal directly with the site's sales team. At the same time, those reasons have left agencies feeling frozen out by native ads, [...]
Advertising -, Advertising
Note To Publishers: Not All Of Your Inventory Is ‘Premium’
Adexchanger.com18th June 2013 05:05
"Brand Aware" is a column on the data-driven digital ad ecosystem from the marketer's point of view. It is written by Bob Arnold, Director of Digital and Social Media at Kellogg Company. One of my main responsibilities for Kellogg is to steward all of its digital media spend in North America, so a lot of media [...]
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