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The Sun's 225,000 digital subscribers answer one big question. Here are three more

The Sun's 225,000 digital subscribers answer one big question. Here are three more

Jasper Jackson26th November 2014

Just 16 months after it stopped giving away content for free online, The Sun has announced it has racked up nearly 225,000 paying digital customers paying for its online package Sun+. That's answered one big question for The Sun's digital future, but there are still big issues it has to tackle to build something sustainable.

Advertising, Digital Media, Mobile, Newspapers

Google Contributor: Unanswered questions about the ad-substitutor

Google Contributor: Unanswered questions about the ad-substitutor

Chris Sutcliffe25th November 2014

Google Contributor seeks to provide a mass subscription model to a package of sites, replacing their ads with custom images. But with an experiment so small, there are many unanswered questions as to what that could mean for publishers.

Advertising, Digital Media, Mobile

Going concerns: Future Publishing's 2014 results examined

Going concerns: Future Publishing's 2014 results examined

Chris Sutcliffe24th November 2014

Future Publishing's 2014 results have startling headline figures, including a reduction of over 400 in headcount and a 20 percent reduction in revenue from continued operations. But hidden behind those figures are others that suggests Future's fall might - might - have bottomed out.

Advertising, Consumer Media, Digital Media, Finance and Deals

Latest Advertising News

Sponsorships Still Rule In Sports, But Advertisers Are Reaching Across Channels

Kelly LiyakasaAdexchanger.com20th November 2014

While marketers have long rallied around tent-pole events like the Super Bowl, the focus is no longer solely on the big-ticket TV buys or stadium sponsorships. But big games are still valuable to advertisers. While ads tied directly to major sporting events still command the most money because of their enormous draw, marketers are also […]

Advertising, Broadcast

News UK launches The Newsroom with Iceland deal

Brand Republic14th November 2014

News UK's brand journalism unit The Newsroom launches its first campaign tomorrow with a native ads from Iceland around its 'I'm a Celebrity...' sponsorship included in Saturday's The Sun newspaper.

Advertising, Newspapers

Trinity Mirror appoints Andy Atkinson as commercial director

Brand Republic14th November 2014

Trinity Mirror Solutions has appointed Andy Atkinson, the former Google and Channel 5 executive, as sales director.

Advertising, Newspapers

TubeMogul CEO: Q3 Revenue Up, Yahoo Likely To Focus On BrightRoll's Network, Not Tech

Kelly LiyakasaAdexchanger.com13th November 2014

Video demand-side platform (DSP) TubeMogul posted Q3 revenue of $27.4 million, up 112% from $13 million during the same period last year. Total advertiser spend through its platform was $62.5 million, up from $25.7 million last year. TubeMogul stock was up 6% in late trading. TubeMogul gained considerable business via its self-serve model "Platform Direct" used by […]

Advertising, Broadcast

Sonobi Wants In On Publishers’ Walled Gardens

Sarah SluisAdexchanger.com13th November 2014

The walled gardens around publishers’ premium inventory are hard to take down, since publishers are reluctant to put premium inventory in channels associated with low-priced, performance-focused inventory. But Sonobi, whose platform combines direct-sold impressions with those sold programmatically, is trying to chip away at those walls. The company hosted a Premium Programmatic Summit with its […]

Advertising, Consumer Media, Newspapers


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