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This is your competition: 5 digital video pureplayers forging the way

This is your competition: 5 digital video pureplayers forging the way

17th July 2014

Just as mobile was something the publishing industry once talked about before realising it had already happened, video is quickly turning out to be the same. The online video ad model may not be fully formed yet, and the majority of ad revenues may lie elsewhere, but it's a rapidly evolving field that already has companies taking full advantage of its potential. For legacy publishers wondering if they should expand into the online video space – this is your competition.

Vice Media, Advertising, Broadcast, Digital Media, Mobile

Gruner + Jahr Digital MD on mobile ads: 'It creates a consulting situation in daily work'

Gruner + Jahr Digital MD on mobile ads: 'It creates a consulting situation in daily work'

16th July 2014

An intertwined and equally troublesome problem with shifting to mobile is the sheer complexity of delivering ads to the plethora of devices and methods of consuming media that have emerged with tablets and smartphones. As Gruner + Jahr's digital managing director Oliver von Wersch tells TheMediaBriefing, that requires new skills to overcome the challenges of fragmentation and take advantage of the room for more creative approaches to campaigns.

Monetising Media, Advertising, Consumer Media, Digital Media, Mobile

9 examples of how commercial priorities are messing up media sites' UX

9 examples of how commercial priorities are messing up media sites' UX

11th July 2014

More news websites than not rely on the digital advertising model to support their web endeavours. But that seems to have a big impact on the quality of design and UX for many of them. The majority still seem to have a variety of barriers to a clean and easy experience for audiences. Is this really the best way publishers can work out how to generate online revenue while valuing and respecting their audiences' experience online?

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Mobile, Newspapers

Latest Advertising News

Omnicom Reports Strong Q2, With Assist From Trading Desk

Liz RowleyAdexchanger.com22nd July 2014

Agency holding company Omnicom Group reported Q2 revenues above analysts' estimates, due in part to growth in its programmatic buying unit, Accuen, as well as growth in the retail and telecom sectors. Its rival, Publicis Groupe, with whom it once planned to merge, had a weak quarter by contrast. Omnicom’s global revenue increased 6.4% to […]

Advertising, Finance and Deals

Brandnew’s Back-Door Approach To Native Advertising

Liz RowleyAdexchanger.com27th June 2014

Everyone wants to get into native advertising, yet everyone has a different definition as to what exactly that entails. Social media sites have it easy because any sponsored post, automatically blending into the site design, can hitch a ride on the native bandwagon. But while Facebook and Twitter are the current hotbeds of social advertising, […]

Advertising, Digital Media

Video Viewability: The Standard That Isn’t A Standard

Kelly LiyakasaAdexchanger.com27th June 2014

On Monday, the Media Rating Council’s (MRC) advisory to avoid buying in-browser video impressions on the basis of viewability will end. Although the MRC defines in-browser video viewability as an ad that is at least 50% in view for at least two continuous seconds, there’s little agreement in the industry on what, exactly, constitutes video […]

Advertising, Digital Media, Mobile

RTB Optimization For Branding: Not An Oxymoron

AdExchangerAdexchanger.com27th June 2014

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, co-founder and CEO at TripleLift. Despite being one of the most revered techniques in digital advertising, optimization remains a highly misunderstood concept. While everyone responsible for running a […]

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Focus On People, Not The Device

AdExchangerAdexchanger.com26th June 2014

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kurt Hawks, general manager of mobile at Conversant. If I had a dollar for every time a brand asked what percentage of its budget should go to mobile, I’d be […]

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