CTA

Latest Advertising Analysis

Cost cuts not growth responsible for Times Newspapers' operating profit

Cost cuts not growth responsible for Times Newspapers' operating profit

Chris Sutcliffe10th December 2014

Last week The Times stressed that its return to operating profit was because of the increase in its digital subscriptions (with a little help from increased cover prices). But is that figure more to do with the ongoing changes to its backroom organisation?

Advertising, Digital Media, Finance and Deals, Newspapers

Guardian CEO: 'The idea we will survive by becoming a technology company is garbage'

Guardian CEO: 'The idea we will survive by becoming a technology company is garbage'

Jasper Jackson9th December 2014

The sky-high valuations of new media businesses such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Look talks about its technology as much as the journalism that tech underpins. Yet Guardian Media Group CEO Andrew Miller says technology alone isn't going to save the media, and these tech-focussed media companies are going to have a hard time building the infrastructure that makes a strong media business

Advertising, Consumer Media, Digital Media, Newspapers

Multi-channel world: Can publishers compete for the half of ad spend that's digital?

Multi-channel world: Can publishers compete for the half of ad spend that's digital?

Chris Sutcliffe3rd December 2014

UK publishers have been chasing digital money for a long while now, transitioning into the online space in an attempt to monetise the audience that lives there. But as predictions that the UK will be the first country to see digital ad spend account for over 50 percent of the total, it could be that UK publishers are still not in a good enough position to take advantage of that.

Advertising, Broadcast, Digital Media, Mobile, Newspapers

Latest Advertising News

21st Century Fox To Acquire Video Ad Platform True[X] For $200M

Kelly LiyakasaAdexchanger.com17th December 2014

Christmas came early for digital video ad platform true[X]. The ad platform, which serves both advertisers and publishers, revealed Wednesday that News Corp. spinoff 21st Century Fox intends to acquire it. Although the terms of the deal were not disclosed, The Wall Street Journal pegged that figure at about $200 million. (Read the release). This acquisition indicates 21st […]

Advertising, Digital Media, Finance and Deals

What Programmatic Advertising Could Learn From Tinder

AdExchangerAdexchanger.com17th December 2014

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Snyder, CEO at Grapeshot. At the risk of sounding arch or flippant, I declare that the programmatic media community should start copying Tinder. Yes, that Tinder. The online dating […]

Advertising, Digital Media

Auto Trader to launch £6.5 million TV ad on Boxing Day

Brand Republic16th December 2014

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

Advertising, Broadcast, Consumer Media

IAB: 100% Viewability Just Isn't Possible Yet

Allison SchiffAdexchanger.com16th December 2014

“I don’t care if only a small portion of my ad is actually seen,” said no advertiser ever. But 100% viewability is still a work in progress. The Interactive Advertising Bureau (IAB) issued a report Tuesday in which it emphatically stated that 100% viewability simply “isn’t possible,” setting 70% as a more realistic threshold, at […]

Advertising, Digital Media

Twitter Loves #Commerce, Launches Card-Linked Offers

Allison SchiffAdexchanger.com25th November 2014

Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]

Advertising, Consumer Media, Mobile


Agile web development by Byte9