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Latest Advertising Analysis

How tech DNA in content and business is driving expansion at publishers like Mashable

How tech DNA in content and business is driving expansion at publishers like Mashable

25th September 2014

Pure play digital media publishers have rapidly evolved from startups to sizeable enterprises and many of them are now going global. But underpinning these new media businesses' geographical expansion is a relentless focus on the technological - in how they produce content, what they cover and how they make money.

Advertising, Digital Media

Why the decline of digital newsstands could be good for publishers

Why the decline of digital newsstands could be good for publishers

23rd September 2014

Digital newsstands such as Apple's were touted as a way to get consumers reading and, more importantly, paying for digital versions of print media on mobile devices. They've failed to deliver on that promise for most, but that could be a good thing if the publishing industry is to confront full scale of the challenge they face.

Advertising, Consumer Media, Digital Media

DMGT's B2B businesses keep giving the Mail time to make digital work

DMGT's B2B businesses keep giving the Mail time to make digital work

18th September 2014

Despite the fame of the Daily Mail brand, DGMT's 11 month continue to make it look like a B2B business carrying a consumer media arm along for the ride

Advertising, B2B Media, Finance and Deals, Newspapers

Latest Advertising News

News UK to open native ad division

Brand Republic18th September 2014

News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke.

Advertising, Newspapers

Spotify To Sell Video Ads; Quaero Gets Cross-Device

AdExchangerAdexchanger.com9th September 2014

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Sounding Out Video Spotify is about to sell its first video ads, including a mobile unit that exchanges one marketer message for a half-hour of commercial free listening. More in Ad Age. Missing here is any mention of targeting in video, though we know […]

Advertising, Digital Media

Men’s Health Selling Native Ads Direct With Sharethrough

Sarah SluisAdexchanger.com8th September 2014

Men’s Health is selling mobile native advertising campaigns directly to advertisers using Sharethrough. The move is part of an expansion in Sharethrough’s business from an in-feed native ad exchange to a facilitator of native deals sold directly via SFP (Sharethrough for Publishers). As of today, all publishers will be able to sell native directly through […]

Advertising

Native Ad Tech Study: Plenty of Vendors, But Confusion in the Marketplace 

Sarah SluisAdexchanger.com11th August 2014

Marketers hunger for native ads and publishers, spurred by the format’s lucrative cost, are happy to feed it to them. Yet while most publishers – 93% according to a survey conducted by the Online Publishers Association – claim to have a native offering, 47% of marketers said they were unsatisfied with their ability to distribute […]

Advertising

50 Million New Reasons BuzzFeed Wants to Take Its Content Far Beyond Lists

By MIKE ISAACNew York Times11th August 2014

The viral media site will use a $50 million investment to diversify its content, expand its video arm and create an in-house incubator for new technology.

Advertising, Digital Media, Finance and Deals, Mobile


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