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Quartz and The Economist on what makes a good media business today and tomorrow

Quartz and The Economist on what makes a good media business today and tomorrow

Jasper Jackson20th November 2014

TheMediaBriefing talks to the presidents of The Economist and Quartz about what makes a good media business now, how to ensure you're able to adapt to change, and what a strong media business of the future looks like.

Advertising, Consumer Media, Digital Media, Mobile, Newspapers

FT Innovate: How can publishers tackle mounting concerns about data privacy?

FT Innovate: How can publishers tackle mounting concerns about data privacy?

Chris Sutcliffe19th November 2014

Mounting concerns about data privacy pose a problem for all digital companies, including publishers. But while public opinion may be hardening, new approaches that turn data into a currency controlled by consumers could offer a solution.

Advertising, B2B Media, Consumer Media, Digital Media

Taylor Swift, Spotify and the changing relationship between creators, publishers and platforms

Taylor Swift, Spotify and the changing relationship between creators, publishers and platforms

Chris Sutcliffe18th November 2014

As Taylor Swift pulling out of Spotify demonstrated, only a handful of artists have the clout to buck distribution trends. But as the value of individual creators online grows, the power dynamic between creators, publishers and platforms is changing.

Advertising, Digital Media

Latest Advertising News

News UK launches The Newsroom with Iceland deal

Brand Republic14th November 2014

News UK's brand journalism unit The Newsroom launches its first campaign tomorrow with a native ads from Iceland around its 'I'm a Celebrity...' sponsorship included in Saturday's The Sun newspaper.

Advertising, Newspapers

Trinity Mirror appoints Andy Atkinson as commercial director

Brand Republic14th November 2014

Trinity Mirror Solutions has appointed Andy Atkinson, the former Google and Channel 5 executive, as sales director.

Advertising, Newspapers

TubeMogul CEO: Q3 Revenue Up, Yahoo Likely To Focus On BrightRoll's Network, Not Tech

Kelly LiyakasaAdexchanger.com13th November 2014

Video demand-side platform (DSP) TubeMogul posted Q3 revenue of $27.4 million, up 112% from $13 million during the same period last year. Total advertiser spend through its platform was $62.5 million, up from $25.7 million last year. TubeMogul stock was up 6% in late trading. TubeMogul gained considerable business via its self-serve model "Platform Direct" used by […]

Advertising, Broadcast

Sonobi Wants In On Publishers’ Walled Gardens

Sarah SluisAdexchanger.com13th November 2014

The walled gardens around publishers’ premium inventory are hard to take down, since publishers are reluctant to put premium inventory in channels associated with low-priced, performance-focused inventory. But Sonobi, whose platform combines direct-sold impressions with those sold programmatically, is trying to chip away at those walls. The company hosted a Premium Programmatic Summit with its […]

Advertising, Consumer Media, Newspapers

AOL’s Cross-Device Solution Aims To Cure The Advertiser’s Attribution Headache

Allison SchiffAdexchanger.com31st October 2014

If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher, director of mobile at AOL Platforms, has been trying to convince brands of this for quite some time, and it’s one reason that AOL introduced One, a platform that incorporates device-linking and […]

Advertising, Mobile


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