Top Advertising Stories
24th January 2014
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24th October 2013
- Twitter UK MD: Native ads are 'potentially the next saviour of internet businesses'
- BuzzFeed advertising VP: 'Don’t get stuck in the world of banners'
- FT CEO on ads: 'Everything we do is about justifying the spend'
- Immediate Media CEO: 'It's about thinking like a retailer'
- Enders Analysis CEO: Time spent reading on mobile will exceed desktop this year or next
- Axel Springer CTO on becoming a 'digital shareholder'
Latest Advertising Analysis
4th March 2014 11:30
Newspapers have to separate their new digital ventures, such as mobile and web TV, from their more traditional newsrooms in order to thrive in today’s market and stop to the “legacy conservatives” gaining the upper hand. That’s the main message from Verdens Gang chief executive Torry Pedersen, one of Norway’s largest newspaper groups, speaking at the Digital Media Strategies 2014 conference today.
3rd March 2014 08:00
In 2007, the Financial Times was one of the first newspapers to launch a serious and sustained effort to build a paid digital content model with the launch of its metered access system. Seven years later, the Pearson-owned newspaper can point to a set of financial results for 2013 that go a long way towards vindicating its approach.
27th February 2014 16:30
TheMediaBriefing's British Media Awards shortlist was unveiled on Twitter today. The companies, teams and brands that made the cut are some of the best examples of innovation and success in the UK media scene. Below is the full shortlist, followed by a roundup of some of the responses on social media.
26th February 2014 07:00
Retail Week Live is a big event that has arguably grown from a spin-off of a trade magazine into a separate money maker of its own. But for editor-in-chief Chris Brook-Carter, the event and the others Retail Week runs are thriving precisely because they are closely integrated into the rest of what the business does day in day out.
25th February 2014 08:00
In an attempt to claw back some of the revenue lost to Google, Trinity Mirror has launched an online classified advertising service, creatively titled “BuySell.” But given its lack of innovation and position in a tough classifieds market, will it be enough to generate any significant revenue for Trinity?
Latest Advertising News
MediaGuardian23rd February 2014 18:12
Freesheet's managing director on why he puts print first, wooing the urbanites – and the power of repositioned dump bins
Telegraph.co.uk - Media22nd February 2014 21:38
Mobile phone operattors see over-the-top services such as WhatsApp as a threat
Adexchanger.com21st February 2014 20:44
Millennial Media is at a crossroads. With a new CEO and recent acquisition, the Baltimore company has made several moves to strengthen its position in the mobile advertising space and speculation over its next move is growing among industry insiders. Last month, Millennial tapped ad tech veteran Michael Barrett to replace founding CEO Paul Palmieri, […]
Adexchanger.com21st February 2014 12:24
Positioning its latest purchase as another effort to clean up the fringes of the display ad ecosystem, Google's Neal Mohan announced today the acquisition of spider.io and its seven employees, led by founder Douglas de Jager. Terms of the deal were not disclosed. In a post on the DoubleClick Advertiser blog, Mohan wrote: "Today we’re […]
Adexchanger.com21st February 2014 05:05
Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kence Anderson, CEO and founder at Apptimyze. There's a dirty little secret in ad tech: All sorts of fees and charges are hidden in the cost of your media. Various […]