Top Advertising Stories
4th November 2014
- Christmas reading from TheMediaBriefing: Our most popular articles of 2014
- 21st Century Fox To Acquire Video Ad Platform True[X] For $200M
- Core conflict: Why publishers need to take demand for ad blockers seriously
- What Programmatic Advertising Could Learn From Tinder
- Auto Trader to launch £6.5 million TV ad on Boxing Day
- IAB: 100% Viewability Just Isn't Possible Yet
Latest Advertising Analysis
19th December 2014
We know media types can't go long without a dose of analysis, debate and discussion so, to tide you over until 2015 we've rounded up the 20 most popular articles on TheMediaBriefing from the last year. The top stories reflect both enduring themes and some of the big issues that have emerged over the last year, from the continued decline of print through to the globalisation of media and the search for better ways of measuring the success of publishers.
17th December 2014
AdBlock Plus now has over 350 million users, all of whom have chosen to download that free service rather than view ads. But why are people subscribing to that philosophy, and what does it mean for publishers?
10th December 2014
Last week The Times stressed that its return to operating profit was because of the increase in its digital subscriptions (with a little help from increased cover prices). But is that figure more to do with the ongoing changes to its backroom organisation?
9th December 2014
The sky-high valuations of new media businesses such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Look talks about its technology as much as the journalism that tech underpins. Yet Guardian Media Group CEO Andrew Miller says technology alone isn't going to save the media, and these tech-focussed media companies are going to have a hard time building the infrastructure that makes a strong media business
3rd December 2014
UK publishers have been chasing digital money for a long while now, transitioning into the online space in an attempt to monetise the audience that lives there. But as predictions that the UK will be the first country to see digital ad spend account for over 50 percent of the total, it could be that UK publishers are still not in a good enough position to take advantage of that.
Latest Advertising News
Adexchanger.com17th December 2014
Christmas came early for digital video ad platform true[X]. The ad platform, which serves both advertisers and publishers, revealed Wednesday that News Corp. spinoff 21st Century Fox intends to acquire it. Although the terms of the deal were not disclosed, The Wall Street Journal pegged that figure at about $200 million. (Read the release). This acquisition indicates 21st […]
Adexchanger.com17th December 2014
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Snyder, CEO at Grapeshot. At the risk of sounding arch or flippant, I declare that the programmatic media community should start copying Tinder. Yes, that Tinder. The online dating […]
Brand Republic16th December 2014
Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.
Adexchanger.com16th December 2014
“I don’t care if only a small portion of my ad is actually seen,” said no advertiser ever. But 100% viewability is still a work in progress. The Interactive Advertising Bureau (IAB) issued a report Tuesday in which it emphatically stated that 100% viewability simply “isn’t possible,” setting 70% as a more realistic threshold, at […]
Adexchanger.com25th November 2014
Following on the heels of its buy button announcement and its recent CardSpring acquisition, Twitter announced the introduction of what it’s calling Twitter Offers – another step by the social network to add more commerce functionality to its offering. Twitter bought CardSpring back in July. The platform enables the creation of payment applications, a clear complement […]