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Why the new UK newspaper ad spend forecasts are a lot more depressing than they look

Why the new UK newspaper ad spend forecasts are a lot more depressing than they look

Jasper Jackson28th October 2014

The latest forecasts for UK ad spend from WARC seem to offer a chink of light for publishers, but you look back at previous forecasts, the picture looks a little less rosy.

Advertising, Consumer Media, Digital Media, Newspapers

TV-Twitter integration: you'll never watch alone

TV-Twitter integration: you'll never watch alone

Chris Sutcliffe24th October 2014

Is the addition of a Twitter tab alongside the video content on the Xbox One revolutionary, or does it signal a change in how indivisible we consider social media and mobile?

Advertising, Broadcast, Digital Media, Mobile

Guardian CEO on openness, platform responsibilities and why the BBC should share its video

Guardian CEO on openness, platform responsibilities and why the BBC should share its video

Jasper Jackson23rd October 2014

The Guardian's ownership structure and may put it in an unusual position as a media company, but it's allowing the newspaper to build a an editorial and commercial model around principles better suited to the web than most of its competitors. At the LSE's Polis public lecture on the future of global news this evening, Guardian Media Group CEO Andrew Miller expanded on two of the key themes that characterise the newspaper's approach - a commitment to openness and an acknowledgement of the power and responsibilities of platforms such as Twitter and Facebook - while also floating a pragmatic suggestion for the BBC to wholesale its news and archive video to commercial publishers.

Advertising, Digital Media, Newspapers

Latest Advertising News

Beset By Data, Nissan Demands More Integration At The Agency Level

Zach RodgersAdexchanger.com16th October 2014

Marketing is more than ever a science, but that doesn't mean it should become less of an art, according to Nissan's marketing chief. "It's the era of big data. To the most detailed level we can check who's buying what and where and when, as well as people's behaviors and actions," the automaker's global head […]

Advertising, B2B Media

Programmatic: Great For Direct Response, Bad For Branding

AdExchangerAdexchanger.com16th October 2014

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lawrence Herman, CEO at BlueLink Marketing. It seems over the past year we’ve heard a number of creative agencies tout programmatic ad buying as the perfect answer to a company’s […]

Advertising

Facebook And Google Are Bringing Walled Gardens Back

AdExchangerAdexchanger.com16th October 2014

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Facebook’s ad platform, Atlas, recently relaunched with an entirely rewritten ad server platform, a newly redesigned user interface and the ability to target […]

Advertising, Digital Media

Snapchat Ads Coming Soon; Trending Agencies

AdExchangerAdexchanger.com10th October 2014

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]

Advertising, Digital Media, Mobile

WPP Gets Stake In Rentrak; Rentrak Gets Kantar Media’s US TV Business

Kelly LiyakasaAdexchanger.com9th October 2014

WPP Group planted a stake Thursday in Rentrak by acquiring $98 million of the media measurement company’s common stock (12.4% of total shares). In return, Rentrak gets Kantar Media’s TV measurement business in the US. WPP also made a $56 million cash investment in the company, which, barring regulatory approval, would give the holding company […]

Advertising, Finance and Deals


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