Top Advertising Stories
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- Twitter attracts more ads, but rates tumble 67%
- Time Sees Video Momentum; Hale On Patch
- Twitter UK MD: Native ads are 'potentially the next saviour of internet businesses'
- BuzzFeed advertising VP: 'Don’t get stuck in the world of banners'
- Google's Arora says mobile will create bigger advertising pie
- Metro website to be folded into Mail Online
Latest Advertising Analysis
10th March 2014 11:15
There truly is an app for everything, and the market is only getting bigger. For some, fashion apps may be the “it” accessory and might even be as important as the purse carrying their designer handset. It’s time to think of the app on the mobile device less as just another distribution channel for issues, and more as a content hub for building a relationship with your end user.
4th March 2014 18:40
The Financial Times is known for being a paid-content pioneer, but the newspaper's growing emphasis on print and digital subscribers doesn't mean advertising isn't still a big part of the picture. During an onstage conversation with media analyst Ken Doctor at our Digital Media Strategies Conference, FT CEO John Ridding said the FT is seeing print advertising "stabilising", partly due to the improving macroeconomic climate.
4th March 2014 15:00
“Historically the editor has been king or queen. Now there has to be room at the table for product development and technology,” said Immediate Media Company’s CEO Tom Bureau at today’s Digital Media Strategy conference.
4th March 2014 14:00
Total time spent online by readers on mobile devices will exceed that of desktop this year if not 2015, according to Enders Analysis CEO Douglas McCabe. McCabe told the Digital Media Strategies conference in London today that the impact of smartphones and tablets is “as great, if not greater, on many traditional content businesses” than the introduction of desktop internet usage.
4th March 2014 12:30
How did Axel Springer tackle the problem of digitisation? By becoming “digital shareholders”, Springer chief technology officer Ulrich Schmitz told the Digital Media Strategies conference today.
Latest Advertising News
Brand Republic4th March 2014 12:53
Guardian Media Group (GMG), publisher of theguardian.com and the Guardian and Observer newspapers, provided a fuller picture of its financial health today as its nears its full year trading and completes the sale of Trader Media Group.
Brand Republic4th March 2014 11:53
Tablets offer an exciting new opportunity for premium and luxury brands, say Neil Cunningham, head of digital at specialist media shop Cream UK, and Karen Stephenson, head of client operations at Cream UK.
Adexchanger.com4th March 2014 05:03
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Preeeemium Guardian Media Group CEO Andrew Miller is crowing about his company’s latest results as display ads take center stage. The company is apparently about to report its biggest rise in revenue since the financial crisis in the late 00s. Miller tells the FT, […]
MediaGuardian23rd February 2014 18:12
Freesheet's managing director on why he puts print first, wooing the urbanites – and the power of repositioned dump bins