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AOL digital prophet on native advertising and content consumption: 'It's all up for grabs'

AOL digital prophet on native advertising and content consumption: 'It's all up for grabs'

Henry Taylor8th April 2014 12:00

Analysing the future of the ever-changing digital landscape can be a tiring job when it comes to predicting what will happen next. We thought we'd give ourselves a break from the crystal ball-gazing and let someone else do the talking for once, so we spoke to AOL's digital prophet about native advertising and content consumption.

AOL, Advertising, Digital Media

GroupM Global president: 'The way ahead for us as a business is to grow sideways as well as vertically'

GroupM Global president: 'The way ahead for us as a business is to grow sideways as well as vertically'

Henry Taylor8th April 2014 09:30

Three out of ten ads that are seen around the world come from GroupM. That may sound impressive, but is president of GroupM Global Dominic Proctor worried the Publicis Omnicom merger – which puts GroupM on the second tier of the global podium – will blow the competition out of the water?

Group M, Omnicom Group, Publicis Groupe, Advertising, Finance and Deals

Media must reads April 7: The best news, analysis and comment to inform your week

Media must reads April 7: The best news, analysis and comment to inform your week

Henry Taylor and Jasper Jackson7th April 2014 11:30

The sheer rate that think-pieces and comment articles are published about the media industry means that if you blink, you'll inevitably miss an important insight or piece of analysis. So here's a roundup of some of the best and most informative articles including Tesco's latest ad tech push, Digital First media's digital problems and a lot of Facebook stats.

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile, Newspapers

Latest Advertising News

Viewability Gets Approval For Display, But Is It Ready For TV?

AdExchangerAdexchanger.com8th April 2014 05:04

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jon Heller, co-CEO and co-founder at FreeWheel. When the MRC recently announced it had lifted its advisory on viewable impressions for display advertising, it noted that enhancements to standards on […]

Advertising, Broadcast

MediaMath Plugs Into Yahoo, Microsoft And Others For Guaranteed Inventory Access

Ryan JoeAdexchanger.com7th April 2014 15:53

Microsoft and Yahoo are loosening their stranglehold on their premium display inventory. MediaMath has set up a buying program that includes guaranteed direct buys in a programmatic environment. The program is enabled through partnerships with publishers Yahoo and Microsoft, along with technology partners Shiny Ads, iSocket and Yieldex. The partnership represents the latest industry attempt […]

Advertising

Disqus Releases Its Second Advertising Product: Sponsored Comments

Ryan JoeAdexchanger.com7th April 2014 15:00

Want to buy a comment? Commenting platform Disqus released Monday a featured called Sponsored Comments, following a month-long beta testing period that included The New York Times, Yahoo and Xerox, among others. This is not Disqus’ first foray into advertising products. Sponsored Comments arrives roughly one and a half years after it released its first […]

Advertising, Digital Media

IDC: RTB-Based Guaranteed Media To Near $10B By 2018

Chris SwanickeAdexchanger.com4th April 2014 17:52

A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based "forward markets" will see massive spending increases over the next five years. The report said RTB-based premium display ad spending is expected to grow globally from $230.3 million in 2013 to $14.2 billion by 2018. The United States, which is […]

Advertising

Can Facebook Beat Google In The Mobile Ad Race?

Judith AquinoAdexchanger.com20th March 2014 04:09

Facebook and Google have emerged as the front-runners in the race to capture mobile ad dollars, with Google leading the charge. Facebook’s efforts to extend its mobile reach and rapid growth has made it a strong contender for first place, but can the behemoth social network overtake Google’s hold on mobile advertising? It is difficult […]

Advertising, Digital Media


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