CTA

Latest Advertising Analysis

joiz CEO on using interactive video to help brands reach online audiences

joiz CEO on using interactive video to help brands reach online audiences

4th September 2014

joiz is an online TV company based in Switzerland, that produces a wide range of video content largely targeted at younger consumers across Europe. The twist behind the company's model is its focus on interactivity to help advertisers build connections with customers via interactive ads and branded content. In our video interview with Mazzarra, he tells us why this new approach is both necessary to reach fragmented audiences and how joiz approaches the challenge of linking up disparate platforms. He also tells us why he thinks the current agency model of siloed budgets is set to change in a digital environment.

Monetising Media, Advertising, Broadcast, Consumer Media, Mobile

Prestige success: Why Monocle's $115 million valuation is more evidence luxury publishing is doing fine

Prestige success: Why Monocle's $115 million valuation is more evidence luxury publishing is doing fine

3rd September 2014

While mass media struggles those aimed at the exlcusive elite continue to buck the trend. The latest evidence that top end is the place to be comes with news that prestige lifestyle magazine Monocle, and its attendant media empire, has seen investment of around $10 million from Nikkei Inc., one of Japan's largest newspaper publishers.

Bloomberg L.P., VOGUE, Advertising, Consumer Media, Finance and Deals

Recent history suggests WPP still has a lot of work to do to hit emerging market targets

Recent history suggests WPP still has a lot of work to do to hit emerging market targets

29th August 2014

WPP thinks it can make a lot more of its money from emerging by 2018 than it did only a year ago, despite long-term trends showing share is relatively stable and growth is slowing.

WPP, Advertising

Latest Advertising News

Native Ad Tech Study: Plenty of Vendors, But Confusion in the Marketplace 

Sarah SluisAdexchanger.com11th August 2014

Marketers hunger for native ads and publishers, spurred by the format’s lucrative cost, are happy to feed it to them. Yet while most publishers – 93% according to a survey conducted by the Online Publishers Association – claim to have a native offering, 47% of marketers said they were unsatisfied with their ability to distribute […]

Advertising

50 Million New Reasons BuzzFeed Wants to Take Its Content Far Beyond Lists

By MIKE ISAACNew York Times11th August 2014

The viral media site will use a $50 million investment to diversify its content, expand its video arm and create an in-house incubator for new technology.

Advertising, Digital Media, Finance and Deals, Mobile

Addressable TV Will Be A ‘Massive’ Ad Category, If Cable Operators Are Willing

Kelly LiyakasaAdexchanger.com8th August 2014

Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will be a massive advertising category,” Livek remarked during the company’s quarterly earnings call Thursday. “The folks who are doing addressable campaigns, every time a brand runs a campaign they can […]

Advertising, Broadcast

Publisher says 'f*ck the begrudgers' as Vogue hits all-time high in September

Brand Republic4th August 2014

Condé Nast's September 2014 issue of Vogue is the monthly magazine's biggest-ever fashion issue, carrying more than £4.5 million-worth of ads.

Advertising, Consumer Media

Taboola Acquires Perfect Market, Enters Programmatic Ad Space with Taboola-X

Sarah SluisAdexchanger.com4th August 2014

Content recommendation engine Taboola has acquired Perfect Market, which develops a publisher-side solution designed to improve engagement, driving traffic, and monetization. Taboola CEO Adam Singolda wouldn’t disclose the deal’s terms, though he said it was a mix of cash and stock. With the acquisition, Taboola will change from being a content discovery engine to being […]

Advertising


Agile web development by Byte9