Top Advertising Stories
- If you're still worried about a Google 'protection racket' remember what kind of business you're in
- Has UsVsTh3m just shown us how attention-based media could work?
- Three GIFS that show the changing face of UK newspapers in the 21st Century
- Media must reads April 14: The best news, analysis and comment to inform your week
- Spritz and Bild: A new challenge to page-based media?
- UK Mobile advertising breaks the £1 billion mark: 5 graphs that tell you how
Latest Advertising Analysis
9th April 2014 07:00
We caught up with AOL head of international, Graham Moysey, to fire four quick questions at him about how the launch of premium video library AOL On went, and whether he thinks native advertising could ever be delivered programmatically.
8th April 2014 15:00
Vox Media has backed up its rhetoric about avoiding a race to the bottom by delivering beautifully designed websites and new innovative ad formats across brands such as The Verge, Polygon and, most recently, the Ezra Klein-led Vox.com. Things however, are never that simple. Yesterday, international readers for Vox.com were presented with the kind of MPU ads closely associated with the very bottom of digital publishing.
8th April 2014 12:00
Analysing the future of the ever-changing digital landscape can be a tiring job when it comes to predicting what will happen next. We thought we'd give ourselves a break from the crystal ball-gazing and let someone else do the talking for once, so we spoke to AOL's digital prophet about native advertising and content consumption.
GroupM Global president: 'The way ahead for us as a business is to grow sideways as well as vertically'
8th April 2014 09:30
Three out of ten ads that are seen around the world come from GroupM. That may sound impressive, but is president of GroupM Global Dominic Proctor worried the Publicis Omnicom merger – which puts GroupM on the second tier of the global podium – will blow the competition out of the water?
7th April 2014 11:30
The sheer rate that think-pieces and comment articles are published about the media industry means that if you blink, you'll inevitably miss an important insight or piece of analysis. So here's a roundup of some of the best and most informative articles including Tesco's latest ad tech push, Digital First media's digital problems and a lot of Facebook stats.
Latest Advertising News
Adexchanger.com8th April 2014 05:04
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jon Heller, co-CEO and co-founder at FreeWheel. When the MRC recently announced it had lifted its advisory on viewable impressions for display advertising, it noted that enhancements to standards on […]
Adexchanger.com7th April 2014 15:53
Microsoft and Yahoo are loosening their stranglehold on their premium display inventory. MediaMath has set up a buying program that includes guaranteed direct buys in a programmatic environment. The program is enabled through partnerships with publishers Yahoo and Microsoft, along with technology partners Shiny Ads, iSocket and Yieldex. The partnership represents the latest industry attempt […]
Adexchanger.com7th April 2014 15:00
Want to buy a comment? Commenting platform Disqus released Monday a featured called Sponsored Comments, following a month-long beta testing period that included The New York Times, Yahoo and Xerox, among others. This is not Disqus’ first foray into advertising products. Sponsored Comments arrives roughly one and a half years after it released its first […]
Adexchanger.com4th April 2014 17:52
A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based "forward markets" will see massive spending increases over the next five years. The report said RTB-based premium display ad spending is expected to grow globally from $230.3 million in 2013 to $14.2 billion by 2018. The United States, which is […]
Adexchanger.com20th March 2014 04:09
Facebook and Google have emerged as the front-runners in the race to capture mobile ad dollars, with Google leading the charge. Facebook’s efforts to extend its mobile reach and rapid growth has made it a strong contender for first place, but can the behemoth social network overtake Google’s hold on mobile advertising? It is difficult […]