Top Advertising Stories
13th June 2014
- GroupM's Rudiger Wanck on why programmatic is not an ad strategy, but trust is
- Redefining audiences: How Vice and VGTV found their video voices
- Transparency and quality: Approaches to native ads from Quartz and GE
- Expressen's Johan Hedenbro on how effective mobile engagement translates to monetisation
- Google, News UK and DigitasLBI on data's role in choosing how to monetise across platforms
- Pearson Professional head of analytics Tom Betts: 'Data keeps you honest'
Latest Advertising Analysis
30th September 2014
Sheilesh Prakash expounds the Mantra of the Post when it comes to anticipating, experimenting and reviewing content to develop a successful monetising strategy.
29th September 2014
Alongside the printed page, email marketing has been refusing to die for the longest time. Doom-laden tales of Twitter, Facebook and The-Next-Big-Social-Thing killing off the internet's first marketing megastar have been circulating for years. And yet, just like pesky print, email is far from dead. With commercial email volumes growing on increased ROI, the long-predicted demise of email marketing looks further away than ever. Marketers are using data to make better decisions, developing sophisticated relationships with their customers and leaving email’s spotty, spammy adolescence behind.
25th September 2014
Pure play digital media publishers have rapidly evolved from startups to sizeable enterprises and many of them are now going global. But underpinning these new media businesses' geographical expansion is a relentless focus on the technological - in how they produce content, what they cover and how they make money.
23rd September 2014
Digital newsstands such as Apple's were touted as a way to get consumers reading and, more importantly, paying for digital versions of print media on mobile devices. They've failed to deliver on that promise for most, but that could be a good thing if the publishing industry is to confront full scale of the challenge they face.
18th September 2014
Despite the fame of the Daily Mail brand, DGMT's 11 month continue to make it look like a B2B business carrying a consumer media arm along for the ride
Latest Advertising News
Brand Republic18th September 2014
News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke.
Adexchanger.com9th September 2014
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Sounding Out Video Spotify is about to sell its first video ads, including a mobile unit that exchanges one marketer message for a half-hour of commercial free listening. More in Ad Age. Missing here is any mention of targeting in video, though we know […]
Adexchanger.com8th September 2014
Men’s Health is selling mobile native advertising campaigns directly to advertisers using Sharethrough. The move is part of an expansion in Sharethrough’s business from an in-feed native ad exchange to a facilitator of native deals sold directly via SFP (Sharethrough for Publishers). As of today, all publishers will be able to sell native directly through […]
Adexchanger.com11th August 2014
Marketers hunger for native ads and publishers, spurred by the format’s lucrative cost, are happy to feed it to them. Yet while most publishers – 93% according to a survey conducted by the Online Publishers Association – claim to have a native offering, 47% of marketers said they were unsatisfied with their ability to distribute […]
New York Times11th August 2014