Mobile Publishing Strategies for Media Owners

For years pundits have been predicting that the upcoming 12 months would be "the year of the mobile".

Now there seems little doubt that 2011 actually is.

Recent figures show that in the final quarter of 2010 sales of smartphones outstripped those of PCs for the first time. The development of tablet computing follows hot on the heels of a new range of devices, apps and platforms. All markets have been significantly impacted – the media business more than most.

But the mobile media market is a confusing, diverse and emerging one. For media owners there are many decisions which need to be made. Questions about technology, pricing, platforms and business models.

Where do the teams responsible for setting strategy turn to for help?

At the end of February 2011 TheMediaBriefing published the most important and comprehensive intelligence report on Mobile Publishing Strategies for Media Owners. In it we discuss:

Why you cannot delay in setting your mobile strategy – media owners have to act now!
How the consumer and business markets face very distinct mobile challenges
Which mobile operating systems are worth building for – and which to ignore
What are the pricing options for apps markets
Why most of the mobile innovation is coming from outside the media world
What lessons you can learn from the successful case studies
The impact of HTML5 and building of m-sites
The 10 possible business models for app development

Mobile Publishing Strategies for Media Owners will give anyone a checklist of questions that you need to be asking within your organisation. Our author, Dominic Jacquesson, is pretty forthright about the actions that media owners need to be taking right now.

If you are currently responsible for an existing mobile publishing strategy – or looking at how your company should react to developments in the mobile landscape you really need a copy of this report.

Order your copy now

This 50+ page intelligence report was published at the end of February and costs £495. + VAT

To reserve your copy simply complete the form below and we will get back to you.

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