Media consultant
Summary
A media consultant is a term (expression) used to describe a marketing agent or public relations executive, hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, Media consultants create ads campaigns designed to plant a desired image in the minds of voters.It is also used to describe a person or company that enables media organisations develop their businesses. An example would be a company that is moving its print business online would need to consult a consultant to aid in this process.Recently, many consultants have entered the area of social media.
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Alternative funding models and a lot more innovation necessary to keep journalism alive
Can journalism always be organised and financed as it used to be before digitisation? Here, based on his statement to the German Parliament, Professor Stephan Weichert argues together with media consultant Peter Littger that publishers should rather focus on rethinking their editorial models, ensuring brand uniqueness and investing in innovation and distinguishable, high-value journalism instead of calling for state aid.
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Turner Media Innovations appoints Ian Davis as business development director
Turner Media Innovations, the ad sales arm of Turner Broadcasting, has appointed Ian Davis, formerly managing director of Optimal Media Sales, to the new role of business development director.
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Aimee McKay lands sales director role at BlowUp Media
Outdoor media company BlowUp Media has appointed Aimee McKay to the newly created role of sales director.
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‘Perma-tweet’ culture makes political analysis more valuable
What has shocked me this time out here is the velocity [of caucus coverage] … We first thought that maybe this perma-tweet culture would kill content … I think what it’s doing is making analysis and thought valuable again. That’s really… Read more.
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Mission Impossible: Defending the hacking of Milly Dowler's phone to Guardian readers
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Smartphone Sensors Could Revolutionize Digital Magazines
We've all done those personality and health quizzes in magazines. You know, the ones where you suspect that answer A will categorize you as the personality type you're trying to avoid, so you choose B instead.
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RadioTalk: The Myers Report
The Myers Report is the biggest news story this week and to discuss its implications, Trevor Dann is joined in the studio by Andy Parfitt (Controller of Radio 1, 1Xtra, Popular Music and Asian Network), Simon Cole (Chief Executive, UBC Media) and Paul Robinson (Media Consultant and Managing Director, Kids Co TV).
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The end of the road for social media consultants? Pretty much
Interesting couple of posts kicking around on how the time of the social media consultant is (pretty much) over. Shel Israel puts it this way, that a “decade of social media disruption is now coming to an end” and because of that many of those one time consultants are now taking full-time jobs.
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When it comes to print, very little is black and white
There are many 'obvious' truths about the decline of print and the rise of the web. Except that, when you examine them, they're not true at all.
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Top 10 Social Media Adoption Personalities
The author's "quick snapshot" of 10 of the social media adoption personalities she's with over the years.
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