Creative Director
Summary
A creative director is a position usually found within the film, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well. The job entails overseeing all aspects of product design.In advertising, this means branding and advertising for a client and ensuring that the new branding and advertising fits in with the client's requirements and the image they wish to promote for their company or product. The main aspects of this role are to interpret a client's communications strategy and then develop proposed creative approaches and treatments that align with that strategy.
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Ad of the Day: Southwest Airlines
TBWA\Chiat\Day's first brand image ad for Southwest Airlines since winning the assignment way back in July 2012 feels big, yet also down to earth.
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#LE2013 Seminars: Maximising Experiential within Integrated Campaigns
The principles of how to create, develop and maintain a good integrated team when delivering an experiential campaign have been discussed at one of the opening sessions at this years Live Experience Expo at London’s ExCel. Hosted by Neil Hooper and Winston Murray from the circle agency, one of the main points put forward was [.
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Miller Lite Gives You Friends With Benefits
IDEA: You always have a good time out on the town with your friends. But if one of them were a celebrity, things might be a little more interesting. Grooving with Questlove, laughing with (or at) Ken Jeong, intimidating people with Chuck Liddell—thanks to their famous buddies, it's never a dull moment for the everyday guys in Miller Lite's new ads from Saatchi & Saatchi.
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Ad of the Day: Valspar
Choosing a paint color is a pretty big commitment. If you paint a room in a color you hate, you'll either have to paint the whole thing over again, shell out for someone else to repaint it, or resign yourself to living with a horrific shade of mustard yellow that looked so much better on the paint chip.
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Trading Places: this week's people moves
Karma Communications appoints Proximity's Caitlin Ryan as group executive creative director and Bauer Media hires Mark Hardy as digital director, in this week's round-up of people moves across advertising, marketing, media and PR.
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Culture Creative Scores Success With Another Winter Night-Time Event
Specialist event producer, Culture Creative is celebrating the success of a new outdoor event delivered for East Renfrewshire Council at Rouken Glen Park last month and enjoyed by just over 12,500 visitors. The sell out event called Electric Glen, which involved creating and facilitating a night-time light festival through part of the park over five [.
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RadioTalk: What is new in radio?
In this week’s RadioTalk, John Myers talks to Matt Deegan from Fun Kids and Brett Spencer and Rubert Brun from the BBC about technology and some interesting developments in radio.
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How Grey Poupon Recut the Mustard
IDEA: Pardon me, are you a brand whose only real equity comes from a campy TV spot made 30 years ago that's been parodied to death in pop culture? Grey Poupon, of course, is exactly that brand. And that 1981 "Pardon Me" ad loomed large over Crispin Porter + Bogusky as it began rebuilding the Kraft Foods brand after 15 moribund years.
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Ad of the Day: Volkswagen
Last September, Volkswagen released a notable commercial from Deutsch that was all about the infectious power of laughter. That ad earned millions of views, and probably as many smiles. Now, though, the automaker and agency are backtracking a little. Not every laugh, it turns out, is quite so heartwarming.
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Colour Sound Light First Jazz FM Awards
Leading UK lighting and visuals rental company Colour Sound Experiment (CSE) supplied a ground support system, lighting equipment, production design and crew for the first ever Jazz FM Awards, which celebrated the work of jazz musicians, composers and contributors from across the globe. Staged at One Marylebone in London, CSE was working in conjunction with [.
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