Trident is a brand of sugarless chewing gum popular in the United States, United Kingdom, Canada, Australia, Greece, Spain, Brazil, Portugal, Venezuela, Morocco, Thailand, Mexico and Peru. It was introduced by Cadbury in the United Kingdom. In European countries where Trident is not sold (Scandinavia, Netherlands, Switzerland, etc.), Stimorol gum is marketed instead; it is generally the same as Trident.The Trident brand was the first national brand of sugar-free chewing gum. Developed by the American Chicle company in response to medical discoveries linking sugar to dental caries, the original Trident formula contained three enzymes thought to soften dental tartar, but was sugared.
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Snack giant Mondelez (Nabisco, Cadbury, Trident) began trading as a standalone company this week after splitting from Kraft Foods (Oscar Mayer, Maxwell House). CEO Irene Rosenfeld said specialization will let the company focus on expansion, especially in developing markets, per Reuters. That means nailing mobile, since many people in developing economies are skipping PC ownership [.
The name, a combination of “world” and “delicious” in several romance languages, was chosen in an employee contest and will adorn packages only in small print.
Chances are you haven’t heard of Glee—no, not the TV show, the gum. In a segment dominated by chewmongers Wrigley (Doublemint) and Cadbury (Trident), a tiny brand like Glee, sold in 6,500 retail locations, nibbles on less than 1 percent market share.
Two brands from Cadbury, Stride and Trident, take marketing cues from products that claim to bolster alertness or wellness, though some don't go that far.
Oryxa Capital has agreed to acquire Cadbury’s chocolate, soft cake and sugar confectionery business in Romania from Kraft Foods. No financial terms were disclosed.