<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"> 
	<channel> 
		<title><![CDATA[TheMediaBriefing - Latest New Coke News]]></title>
		<link>http://www.themediabriefing.com/products/new-coke/rss</link> 
		<description>TheMediaBriefing</description> 
		<language>en-us</language> 
		<pubDate>Mon, 20 May 2013 06:24:10 GMT</pubDate> 
		 
				<item> 
			<title><![CDATA[Critic’s Notebook: YouTube Redesign Herds Those Funny Cats]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-12-14/critics-notebook-youtube-redesign-herds-those-funny-cats]]></link> 
			<description><![CDATA[The redesign of YouTube is cleaner and more regular, but some of its grab bag charm is gone.]]></description> 
			<pubDate>Mon, May 20th 2013, 06:24 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-12-14/critics-notebook-youtube-redesign-herds-those-funny-cats]]></guid>
			<source><![CDATA[http://www.pheedcontent.com/click.phdo?i=e3e70447cfe3848852dfa504113f3581]]></source>
															<category domain="issues"><![CDATA[Viral video]]></category>
								<category domain="products"><![CDATA[New Coke]]></category>
								<category domain="companies"><![CDATA[YouTube]]></category>
								<category domain="issues"><![CDATA[Madonna]]></category>
								<category domain="industries"><![CDATA[Design]]></category>
									</item> 
		 
				<item> 
			<title><![CDATA[How New Coke Explains Why We Should Celebrate The Super Committee's 'Failure']]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-11-29/how-new-coke-explains-why-we-should-celebrate-the-super-committees-failure]]></link> 
			<description><![CDATA[Over at the Atlantic, Derek Thompson has a fun piece up titled "When Good Companies Have Bad Ideas. " Riffing on the magazine's recent "Killer Ideas" issue, it includes a slideshow of some of the most celebrated examples of product innovations that crashed and burned upon entry to the marketplace. (Anyone remember Coors Water? Actually, you are probably reminded of it painfully every time you have the misfortune to drink Coors "Beer.]]></description> 
			<pubDate>Mon, May 20th 2013, 06:24 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-11-29/how-new-coke-explains-why-we-should-celebrate-the-super-committees-failure]]></guid>
			<source><![CDATA[http://www.huffingtonpost.com/2011/11/29/super-committee-failure_n_1119394.html]]></source>
															<category domain="products"><![CDATA[New Coke]]></category>
								<category domain="products"><![CDATA[Diet Coke]]></category>
								<category domain="products"><![CDATA[Pepsi]]></category>
								<category domain="people"><![CDATA[Derek Thompson]]></category>
								<category domain="companies"><![CDATA[Coors Brewing Company]]></category>
									</item> 
		 
				<item> 
			<title><![CDATA[Just How Much Damage Did Netflix Really Do To Itself?]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-10-24/just-how-much-damage-did-netflix-really-do-to-itself]]></link> 
			<description><![CDATA[How bad was Q3 for Netflix? By Wall Street&#8217;s reckoning, an unmitigated disaster: Three months ago, when the company reported its Q2 numbers, its stock was at $281. Now it&#8217;s at $117, down 58 percent.]]></description> 
			<pubDate>Mon, May 20th 2013, 06:24 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-10-24/just-how-much-damage-did-netflix-really-do-to-itself]]></guid>
			<source><![CDATA[http://allthingsd.com/20111024/just-how-much-damage-did-netflix-really-do-to-itself/]]></source>
															<category domain="companies"><![CDATA[Netflix]]></category>
								<category domain="products"><![CDATA[New Coke]]></category>
								<category domain="companies"><![CDATA[Citigroup]]></category>
								<category domain="people"><![CDATA[Reed Hastings]]></category>
									</item> 
		 
				<item> 
			<title><![CDATA[A Branding Lesson From George Orwell]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-10-18/a-branding-lesson-from-george-orwell]]></link> 
			<description><![CDATA[ADOTAS &#8211; As I walked into my office today, there was a copy of George Orwell&#8217;s 1984 on my desk. On the book was a sticky note attached to a page with a drawn arrow that pointed to a certain passage. The note wasn&#8217;t signed, but I knew that the words “READ THIS!” were written in my assistant Heather’s handwriting.]]></description> 
			<pubDate>Mon, May 20th 2013, 06:24 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-10-18/a-branding-lesson-from-george-orwell]]></guid>
			<source><![CDATA[http://www.adotas.com/2011/10/a-branding-lesson-from-george-orwell/]]></source>
															<category domain="companies"><![CDATA[Apple]]></category>
								<category domain="products"><![CDATA[New Coke]]></category>
								<category domain="products"><![CDATA[iPod]]></category>
								<category domain="products"><![CDATA[iPad]]></category>
								<category domain="products"><![CDATA[Old Spice]]></category>
									</item> 
		 
				<item> 
			<title><![CDATA[QWIK FAILS: 15 Disastrous Product Launches That Were Quickly Killed]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-10-10/qwik-fails-15-disastrous-product-launches-that-were-quickly-killed]]></link> 
			<description><![CDATA[Hastings decided to listen to shareholders and consumers and kill Qwikster before even giving it a chance.]]></description> 
			<pubDate>Mon, May 20th 2013, 06:24 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-10-10/qwik-fails-15-disastrous-product-launches-that-were-quickly-killed]]></guid>
			<source><![CDATA[http://www.businessinsider.com/qwik-fails-15-disastrous-product-launches-that-were-quickly-killed-2011-10?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29]]></source>
															<category domain="products"><![CDATA[New Coke]]></category>
								<category domain="companies"><![CDATA[Joost]]></category>
								<category domain="companies"><![CDATA[Edsel]]></category>
								<category domain="people"><![CDATA[Joe R. Hastings]]></category>
								<category domain="people"><![CDATA[Reed Hastings]]></category>
									</item> 
		 
				<item> 
			<title><![CDATA[Netflix Still Needs A Plan To Kill The DVD (NFLX)]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-10-10/netflix-still-needs-a-plan-to-kill-the-dvd-nflx]]></link> 
			<description><![CDATA[Netflix has ended its plans to separate its DVD business under the &ldquo;Qwikster&rdquo; name. CEO Reed Hastings writes on Netflix&rsquo;s blog:.]]></description> 
			<pubDate>Mon, May 20th 2013, 06:24 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-10-10/netflix-still-needs-a-plan-to-kill-the-dvd-nflx]]></guid>
			<source><![CDATA[http://www.businessinsider.com/netflix-still-needs-a-plan-to-kill-the-dvd-2011-10?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29]]></source>
															<category domain="industries"><![CDATA[Streaming media]]></category>
								<category domain="products"><![CDATA[New Coke]]></category>
								<category domain="companies"><![CDATA[Netflix]]></category>
								<category domain="people"><![CDATA[Reed Hastings]]></category>
								<category domain="companies"><![CDATA[AOL]]></category>
									</item> 
		 
				<item> 
			<title><![CDATA[That Was Qwik: Netflix Dumps Qwikster, Won't Split DVD-Streaming Accounts]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-10-10/that-was-qwik-netflix-dumps-qwikster-wont-split-dvd-streaming-accounts]]></link> 
			<description><![CDATA[It took Coca-Cola 77 days of New Coke to bring back Coke Classic. It took Netflix co-founder and CEO Reed Hastings less than three weeks to shelf the idea of splitting Netflix (NSDQ: NFLX) into two brands&#8212;Qwikster to sell DVDs, Netflix for streaming; 23 days in all to admit publicly that the right strategy can turn out very wrong and to cancel the move before it kicked in.]]></description> 
			<pubDate>Mon, May 20th 2013, 06:24 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-10-10/that-was-qwik-netflix-dumps-qwikster-wont-split-dvd-streaming-accounts]]></guid>
			<source><![CDATA[http://paidcontent.org/article/419-that-was-qwik-netflix-dumps-qwikster-wont-split-dvd-streaming-accounts/]]></source>
															<category domain="products"><![CDATA[New Coke]]></category>
								<category domain="companies"><![CDATA[Netflix]]></category>
								<category domain="issues"><![CDATA[Saturday Night Live]]></category>
								<category domain="industries"><![CDATA[Streaming media]]></category>
								<category domain="companies"><![CDATA[The Walt Disney Company]]></category>
									</item> 
		 
				<item> 
			<title><![CDATA[Qwikster Is Gonester: Netflix Kills Its DVD-Only Business Before Launch]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-10-10/qwikster-is-gonester-netflix-kills-its-dvd-only-business-before-launch]]></link> 
			<description><![CDATA[Qwikster, we never knew ya: Netflix has killed its plans to turn its DVD service into a separate business.]]></description> 
			<pubDate>Mon, May 20th 2013, 06:24 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-10-10/qwikster-is-gonester-netflix-kills-its-dvd-only-business-before-launch]]></guid>
			<source><![CDATA[http://allthingsd.com/20111010/qwikster-is-gonester-netflix-kills-its-dvd-only-business-before-launch/]]></source>
															<category domain="industries"><![CDATA[Streaming media]]></category>
								<category domain="products"><![CDATA[New Coke]]></category>
								<category domain="companies"><![CDATA[Netflix]]></category>
								<category domain="people"><![CDATA[Rich Greenfield]]></category>
								<category domain="people"><![CDATA[Reed Hastings]]></category>
									</item> 
		 
				<item> 
			<title><![CDATA[Diet Coke Gets New Look for Fall]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-08-15/diet-coke-gets-new-look-for-fall]]></link> 
			<description><![CDATA[Coca-Cola turns 125 this year, and while that&rsquo;s good news for employees, shareholders, and fans of Coke, it&rsquo;s likely rather a bitch for the design team. After all, how is anyone supposed to keep a brand portfolio that&rsquo;s sold in 200 countries and consumed 1. 7 billion times each day looking fresh? In the case of Diet Coke&mdash;introduced in 1982 and the first product extension of the Coke name&mdash;it means (for now, at least) a limited-edition can slated to hit stores in early September.]]></description> 
			<pubDate>Mon, May 20th 2013, 06:24 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-08-15/diet-coke-gets-new-look-for-fall]]></guid>
			<source><![CDATA[http://www.adweek.com/news/advertising-branding/diet-coke-gets-new-look-fall-134138?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adweek%2Fall-news+%28All+News%29]]></source>
															<category domain="products"><![CDATA[New Coke]]></category>
								<category domain="products"><![CDATA[Diet Coke]]></category>
								<category domain="companies"><![CDATA[Adweek]]></category>
								<category domain="products"><![CDATA[Coca-Cola Zero]]></category>
								<category domain="people"><![CDATA[Bill White]]></category>
									</item> 
		 
				<item> 
			<title><![CDATA[Don McNay: LeBron and the Entourage]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-06-14/don-mcnay-lebron-and-the-entourage]]></link> 
			<description><![CDATA[Darren Rovell did an excellent story on CNBC. com saying that "LeBron James Marketing May Never Recover. " As he noted, LeBron is now one of the most hated stars in any professional sports. He went from admiration to derision on the heels of one of the stupidest public relations stunts ever conceived.]]></description> 
			<pubDate>Mon, May 20th 2013, 06:24 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-06-14/don-mcnay-lebron-and-the-entourage]]></guid>
			<source><![CDATA[http://www.huffingtonpost.com/don-mcnay/lebron-and-the-entourage_b_876463.html]]></source>
															<category domain="companies"><![CDATA[CNBC]]></category>
								<category domain="products"><![CDATA[New Coke]]></category>
								<category domain="companies"><![CDATA[Million dollar round table]]></category>
								<category domain="people"><![CDATA[Jack Whitaker]]></category>
								<category domain="companies"><![CDATA[Eastern Kentucky University]]></category>
									</item> 
		 
				<item> 
			<title><![CDATA[The 12 Most Intense Marketing Wars Ever]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-06-07/the-12-most-intense-marketing-wars-ever]]></link> 
			<description><![CDATA[Marketers don't always play nice, especially when they're trying to take on one of their closest rivals.]]></description> 
			<pubDate>Mon, May 20th 2013, 06:24 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-06-07/the-12-most-intense-marketing-wars-ever]]></guid>
			<source><![CDATA[http://www.businessinsider.com/epic-marketing-wars-2011-6?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29]]></source>
															<category domain="products"><![CDATA[New Coke]]></category>
								<category domain="companies"><![CDATA[The Hertz Corporation]]></category>
								<category domain="products"><![CDATA[Pepsi]]></category>
								<category domain="companies"><![CDATA[Twitter]]></category>
								<category domain="people"><![CDATA[Sarah Michelle Gellar]]></category>
									</item> 
		 
				<item> 
			<title><![CDATA[Richard (RJ) Eskow: Negotiating Against America: Why Obama Shouldn't Listen to David Brooks]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2010-12-17/richard-rj-eskow-negotiating-against-america-why-obama-shouldnt-listen-to-david-brooks]]></link> 
			<description><![CDATA[Uh-oh. David Brooks is offering the President advice again. Since we're told that Brooks is one of President Obama's favorite columnists, there's always the chance that his latest idea will gain traction in the White House. Brooks is smart, and he's a good salesman, so his ideas may resonate with a lot of other powerful Democrats, too.]]></description> 
			<pubDate>Mon, May 20th 2013, 06:24 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2010-12-17/richard-rj-eskow-negotiating-against-america-why-obama-shouldnt-listen-to-david-brooks]]></guid>
			<source><![CDATA[http://www.huffingtonpost.com/rj-eskow/negotiating-against-ameri_b_798511.html]]></source>
															<category domain="products"><![CDATA[New Coke]]></category>
								<category domain="people"><![CDATA[Sammy Brooks]]></category>
								<category domain="people"><![CDATA[David Brooks]]></category>
								<category domain="people"><![CDATA[Alice Rivlin]]></category>
								<category domain="people"><![CDATA[George III of the United Kingdom]]></category>
									</item> 
		 
				<item> 
			<title><![CDATA[UM: The Rising Power of the Consumer - Huw Griffiths - MediaBizBloggers]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2010-11-09/um-the-rising-power-of-the-consumer---huw-griffiths---mediabizbloggers]]></link> 
			<description><![CDATA[I've been fascinated by the recent publicity around The Gap and their new logo. They have decided to scrap the new logo and return to the original branding, largely due to the volume of negative buzz surrounding the change. As I read the reports, I started to think back to the infamous launch of New Coke from the 80s, as well as several more recent back-tracks, from the new packaging for Tropicana to the recent change in the packaging for Sun Chips.]]></description> 
			<pubDate>Mon, May 20th 2013, 06:24 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2010-11-09/um-the-rising-power-of-the-consumer---huw-griffiths---mediabizbloggers]]></guid>
			<source><![CDATA[http://www.jackmyers.com/r?19=961&43=228227&44=106961498&32=4372&7=230092&40=http%3A%2F%2Fwww.jackmyers.com%2Fcommentary%2Fmedia-business-bloggers%2F106961498.html&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MediaBusinessBloggers+%28MediaBi]]></source>
															<category domain="products"><![CDATA[New Coke]]></category>
								<category domain="issues"><![CDATA[Publicity]]></category>
								<category domain="products"><![CDATA[Sun Chips]]></category>
								<category domain="companies"><![CDATA[Tropicana Products]]></category>
									</item> 
		 
	</channel> 
</rss>  