Miracle Whip
Summary
Miracle Whip is a salad dressing and sandwich spread manufactured by Kraft Foods. It is often used as an alternative to mayonnaise in recipes, although it is sweeter and has additional spices.In 1933, Kraft was a well-established distributor of mayonnaise, yet sales were slipping as a result of the Great Depression. Kraft developed a new dressing similar to mayonnaise, but at a lower price. Premiering at the Century of Progress World's Fair in Chicago in 1933, Miracle Whip was an instant success as a condiment on fruits, vegetables and salads.According to Kraft archivist Becky Haglund Tousey, Kraft developed the product in-house using a patented "emulsifying machine" (invented by Charles Chapman) to create a product blending mayonnaise products and less expensive salad dressing.
Miracle Whip Twitter Mentions
Latest Miracle Whip News RSS Feed
-
Miracle Whip Unveils Storytelling Campaign
That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this week, features TV ads that use angry mobs from the 17th century to skewer those with pre-conceived notions about the brand. The tagline is “Keep an open mouth.
-
Marmite: love or hate its PR, you have to admit it's strong stuff | Arwa Mahdawi
Being candid about your disgustingness is not for every food brand, yet it has worked wonders for Marmite.
-
Lorraine Devon Wilke: I Know You Are but What Am I?! The Snark Epidemic in Modern Media Discourse
Churlish is a word one rarely gets to use in normal conversation. "Stop being such a. . . churlish fellow!" does not readily roll off the tongue in modern repartee. But lately I find myself thinking it, often in response to one thing or another I'm reading; usually comments, Facebook contributions, hatchet jobs written as opinion pieces.
-
Remainders, 9.13.11
Algeria ends reign of state media monopoly, relaxes libel law. Feist: CNN the “right network” to partner with tea party for GOP debate. Colbert: Pawlenty’s endorsement like “like Miracle Whip endorsing Mayonnaise. ” Philly papers push tablets loaded with discount subscriptions. The revolving carousel of Roll Call’s “Heard on the Hill” writers.
-
Science Proves It: HuffPost Weird News Very Low In B.S.
As inventions go, it's hard to top the wheel, the light bulb or even sliced bread. But it's not an overstatement to say that a computer whiz in Frankfurt, Germany, may have topped them all with the greatest, most stupendous human achievement of all time -- a B. S. detector.
-
Miracle Whip's Marketing Misfire?
Miracle Whip--the off-white Kraft condiment long known as mayonnaise's trashy cousin--tends to be either loved or loathed. We're guessing the brand's latest marketing effort may be similarly divisive.
-
MTVN's Tribes Ad Network Goes Mobile
Nearly two years after MTV Networks (NYSE: VIA) created its Tribes ad network as a way to extend its cable channels’ ad sales to like-minded websites, the Viacom property is moving into mobile. Mobile Tribes will begin rolling out ads on MTVN’s mobile wap sites, but the major focus will be on apps, starting with the network’s current 37 iPhone apps, Sol Masch, director of Mobile Advertising for MTVN, told paidContent.
-
MTVN's Tribes Ad Network Goes Mobile
Nearly two years after MTV Networks (NYSE: VIA) created its Tribes ad network as a way to extend its cable channels’ ad sales to like-minded websites, the Viacom property is now prepared to extend the initiative to mobile. Mobile Tribes will begin rolling out ads on MTVN’s mobile wap sites, but the major focus will be on apps, starting with the network’s current 37 iPhone apps, Sol Masch, director of Mobile Advertising for MTVN, told paidContent.
-
MTVN Adds to Tribe With Mobile Offerings
MTV Networks is expanding Tribes, its vertical ad network strategy, to the mobile space. In early 2009, the media giant launched a handful of mini ad networks—collections of small sites and blogs that meshed editorially or demographically with its own Web sites and were vetted by MTV executives.
.
TheMediaBriefing Social