Lay's
Summary
Lay's (Known as Walkers in the UK) is the brand name for a number of potato chip (crisps in UK English) varieties as well as the name of the company that founded the chip brand in 1932. Lay's chips are marketed as a division of Frito-Lay, a company owned by PepsiCo Inc. since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, and Sun Chips.In 1932, salesman Herman W. Lay opened a snack food operation in Nashville, Tennessee and, in 1938, he purchased the Atlanta, Georgia potato chip manufacturer "Barrett Food Company," renaming it "H.W. Lay & Company." Lay criss-crossed the southern United States selling the product from the trunk of his car.
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MarketWatch Lays off Staff
Add Dow Jones’ MarketWatch to the parade of media companies laying off staff lately, many of them longtime employees.
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The Daily, News Corp.’s iPad Magazine, Lays Off 50 People
The Daily has been around for less than two years, but the newfangled digital newspaper has reached a phase that many traditional newspapers are going through: radical newsroom downsizing.
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Lucky Lays out Pattern for Community Launch
Lucky is fashioning its own brand of online community to attract hot new voices to join its expert-editorial team in reflecting the latest shopping and style trends. . . .
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New York Times Co. Lays Off 50 in Non-Newsroom Jobs
The layoffs came from human resources, legal, finance and other corporate departments, the company confirmed on Friday.
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Media Decoder Blog: New York Times Co. Lays Off 50 in Non-Newsroom Jobs
The layoffs came from human resources, legal, finance and other corporate departments, the company confirmed on Friday.
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OWN Lays Off 30
Seems like the Oprah Winfrey Network just can't catch a break: after Friday's announcement that The Rosie Show wouldn't be coming back to the network after a low-rated first season, OWN is restructuring. Thirty staffers are being laid off, with their duties redistributed throughout the the network and the two partners in the joint venture cabler—Discovery Communications and Oprah's own Harpo Studios.
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Chicago Tribune Lays Off About 15 People, Mostly Editors, Managers
The Chicago Tribune has laid off about 15 people in its newsroom, part of ongoing cost-cutting that also included buyouts last month. A source close to the situation confirmed the overall number of cuts in a newsroom that is believed to have more th. . .
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PepsiCo plans 35% marketing boost for snacks
E. J. Schultz, AdAge. com - PepsiCo will boost advertising and marketing on its North American snack business this year by 35%, while investing in the fast-growing value category with products such as Cracker Jack line extensions, executives said this week. The company also pledged to double down on its "Power of One" effort to market snacks and beverages together, a strategy that analysts have criticized in the past.
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Hanley Wood Hires ‘President of Content’ to Lead Digital-First Efforts
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