Kraft Dinner
Summary
Kraft Macaroni and Cheese, known as Kraft Dinner in Canada, is a macaroni and cheese convenience food that requires minimal preparation by the consumer. The original product, a packaged dry macaroni and cheese mix, was introduced in 1937 by the company now known as Kraft Foods. It is now available in several other formulations.In 1937, Kraft introduced the product in the U.S. and Canada. The timing of the product's launch had much to do with its success. During World War II, rationing of milk and dairy products, and an increased reliance on meatless entrees, created a nearly captive market for the product, which was considered a hearty meal for families.Kraft Dinner is seen as inexpensive, easy to make comfort food, with marketing to highlight its value and convenience.New product lines using different flavors and pasta shapes and increases to shelf life were introduced over the decades.The product now comes in several compositions:Kraft Macaroni and Cheese Dinner is also available in several varieties:Kraft has also introduced a brand of Kraft Macaroni and Cheese flavored macaroni and cheese crackers, and a line of microwaveable Kraft Macaroni and Cheese Dinner snack cups,.
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Mondelez Is New Name for Kraft’s Snack Foods Company
The name, a combination of “world” and “delicious” in several romance languages, was chosen in an employee contest and will adorn packages only in small print.
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Kraft sends personal thank you to thousands of Facebook Fans
You like a brand and its posts on Facebook, but do they ever like you back? Hardly, ever. The love is all one way. That is until now and this nice idea from Kraft Macaroni & Cheese.
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'Foodie' Crispin Porter Adds Applebee's Account
Burger King is long gone but Domino's is still there, as is Kraft Macaroni & Cheese. And now, a week after Arby's shifted its creative account to Crispin, Applebee's has awarded its creative business to the MDC Partners shop.
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CPG, Food: Kraft Macaroni & Cheese SVP Chris Kempczinski
Few stomachs in America are unacquainted with Kraft Macaroni & Cheese. The affordable dinner in a box has been feeding everyone from starving students to delighted kids since 1937. But sometimes everybody knowing you means everybody taking you for granted. “We had a campaign that we had been running for 10 years and a package that basically hadn’t changed for 15 or 20,” recalls Chris Kempczinski, svp, marketing.
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Ad of the Day: Kraft Macaroni & Cheese
Crispin Porter + Bogusky has been doing some fun social-media work for Kraft Macaroni & Cheese lately. There was the Twitter game "Mac & Jinx" (based on the old children's game of Jinx) in which pairs of people who happened to write the phrase "mac and cheese" simultaneously on Twitter got @ messages offering free Mac & Cheese to whoever replied first.
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Advertising: Rescuing ‘Ghost’ Brands From Grocery Limbo
Food companies are using new campaigns to keep so-called ghost brands from fading further into obscurity.
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Ted Williams' Struggle With Sudden Fame
LOS ANGELES — A trip to Hollywood for appearances on "Dr. Phil" and "Entertainment Tonight" got off to a rough start for an Ohio homeless man whose golden voice has made him an Internet sensation.
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A Lost Opportunity at The Columbus Dispatch
By now you've probably heard the feel-good story of Ted Williams, the man with the "Golden Voice" who went from homeless on a highway to Kraft Macaroni and Cheese voice-over guy in mere days. And you've probably also seen the video that changed Williams' life, shot by Columbus Dispatch videographer Doral Chenoweth III.
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Homeless man is new voice of Kraft Mac & Cheese
The new voice of Kraft Macaroni & Cheese is a homeless man and former drug addict. Ted Williams, the Columbus, Ohio, panhandler who has become an overnight sensation ever since a local newspaper posted video of him showing off his golden pipes Monday, will lend his voice to a new ad for the brand that will debut Sunday, Kraft Foods told Advertising Age.
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Homeless Man Ted Williams Is the New Voice of Mac & Cheese
CHICAGO (AdAge. com) -- Ted Williams, the Columbus, Ohio, panhandler who has become an overnight sensation ever since a local newspaper on Monday posted video of him showing off his golden pipes, will lend his voice to a new ad for Kraft Macaroni & Cheese.
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