CoverGirl
Summary
COVERGIRL is an American cosmetics brand founded in 1909 in Maryland, by the Noxzema Chemical Company (later called Noxell) and acquired by Procter & Gamble in 1989. The Noxell Company advertised this cosmetics line by allowing “cover girls,” fashion models who appear on the front cover of ladies' magazines, to wear its products.In 1962, model (and later, actress) Jennifer O'Neill signed on as COVERGIRL spokeswoman at the age of sixteen, appearing in both print and television advertising that year. Her unprecedented thirty-year endorsement of the product catapulted COVERGIRL into the top-selling makeup line in the country.Cybill Shepherd was one of COVERGIRL's earliest models, appearing in several print and television advertisements for the brand.
CoverGirl Twitter Mentions
Latest CoverGirl News RSS Feed
-
EspnW Nabs More Users, Brands
The female-sports-centric site, launched in December 2010, reached a new traffic zenith in August. The site pulled in 3 million unique users, per Omniture—driven in part by its Olympics coverageand the gold medal performance of the women's soccer team.
-
The Lash Stand
The Very Famous Pop Diva insisted that her magazine headshots were absolutely not retouched. That straight white smile? Hers. That luminous skin? Hers. The big beautiful eyes? Hers, all hers, the singer declared, maintaining her Photoshop innocence with the indignity once reserved for chaste women accused of wanton living.
-
Instagram Is OK, But Photoshop Is Evil? The Truth About Digital Lies
Instagram's real triumph is that it makes distorting reality a snap (or, actually, a tap). Quite simply, Instagram makes it easy to lie -- or at least fib -- visually.
-
CoverGirl Withdraws 'Enhanced' Taylor Swift Ad
The ad, which promoted mascara, was criticized because its photo of the country music star had been altered to show thicker eyelashes.
-
Media Decoder Blog: CoverGirl Withdraws 'Enhanced' Taylor Swift Ad
The ad, which promoted mascara, was criticized because its photo of the country music star had been altered to show thicker eyelashes.
-
US Moves Toward Banning Photoshop In Cosmetics Ads (PG)
Procter & Gamble has agreed to never again run an ad for its CoverGirl mascara because it used "enhanced post-production" and "photoshopping" to make eyelashes look thicker than they were in real life. P&G agreed to the ban even though it disclosed in the ad that the image was enhanced.
-
Ad of the Day: Kmart
Sexy, talented, funny, fashionable, multicultural. If you set out to manufacture the perfect spokeswoman for 2011, you couldn't do much better than Sofia Vergara. She's the "it" girl on so many levels, it's hard to think of a woman who even comes close to the Modern Family actress' broad appeal.
-
Shopkick Celebrates Its 1st Birthday With 6.5 Million Product Scans And 12 Mega Partnerships
Shopkick is a location-based shopping app that rewards people in stores. Users scan products from partnering brands to receive points and discounts.
-
P&G Wants to Make Facebook an E-Commerce Destination
Facebook has long been a popular place for companies to promote their products. But so far, e-commerce on the site hasn’t exactly taken off. Now, with six new Facebook stores, Proctor & Gamble is hoping that Facebook users might be tempted to shell out for a side of laundry detergent with their social networking.
-
P&G launches six new Facebook stores
Procter & Gamble in the US has has launched six new Facebook stores for its Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze brands.
TheMediaBriefing Social