Cook’s Illustrated is an American cooking magazine published by Boston Common Press in Brookline, Massachusetts, every two months. It accepts no advertising and is characterized by extensive recipe testing and detailed instructions; the magazine also conducts equally thorough evaluations of kitchen equipment and branded foods and ingredients.Founder and editor Christopher Kimball launched Cook's Magazine in 1980 with money raised from investors. Kimball eventually sold Cook's to Cond Nast Publications, which discontinued the magazine in 1989. Kimball later reacquired rights to the name, hired several former Cook's staff members, and launched a rebranded Cook's Illustrated in 1993.Circulation grew from an initial 25,000 to 600,000 in 2004 and one million subscribers in 2007, maintaining a growth rate substantially higher than the general category of cooking magazines.
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My recipe file — a giant turquoise file folder that’s about to burst — is both an eyesore and an impediment in my quest to create a paperless home. So I recently decided to digitize it. My goal was to create something easily searchable but also, hopefully, fun to browse the way a physical recipe file is.
America's Test Kitchen shows that a simple approach to tablet editions can work with its release of an iPad edition for 'Cook's Country Magazine'
Going native – that is, native iOS app – does not mean having to go crazy. A simple approach to tablet edition design can work even better sometimes than throwing in all the bells and whistles into an app. One of the newest additions to the Apple Newsstand, released last night, is from America's Test Kitchen.
Apple features all native designed magazine apps in its Newsstand App of the Week section, including the newly launched tablet edition for Cook's Illustrated
Despite having an obvious bias towards interactive, natively designed media app, Apple sometimes promoted a replica edition in its Apps of the Week section of the App Store. But this week all five apps being promoted feature native design. That includes the well done tablet edition for Cook's Illustrated.
Are newspapers dead or are they finally waking up to the fact that readers are their most important customers?.
In an iTunes store brimming with recipe databases and fancy meal selectors, Cook's Illustrated distinguishes itself with a new iPhone app by staying true to its appealing magazine style and brand message. Casual users may recoil from the price tag for full admission, however. All users of the. . .