Charmin ( /ˈʃɑrmɨn/) is a brand-name of toilet paper manufactured by Procter & Gamble.The Charmin name was first created in 1928 by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950, Hoberg changed its name to Charmin Paper Company and continued to produce bath tissue, paper napkins, and other paper products. Procter & Gamble (P&G) acquired Charmin Paper Company in 1957, but sold the right to make and market the product in Europe (where it is now known as Cushelle) to SCA in 2008.Older American advertisements featured actor Dick Wilson, who played the fictional grocer Mr. George Whipple who told customers, "Please don't squeeze the Charmin!" in more than 500 commercials between 1964 and 1985.The Charmin Bear was introduced in 2000, reviving the White Cloud Toilet Paper|White Cloud bears from an advertising model abandoned when White Cloud toilet paper line was re-branded Charmin Ultra in 1993.
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Procter & Gamble’s shift of the Aussie creative account to mcgarrybowen takes a bite out of Publicis Kaplan Thaler’s P&G business, but the agency still handles a litany of the company's brands.
Cottonelle encourages consumers to name a two-product toileting routine and share it on Facebook.
A new Procter & Gamble co-branding campaign has an Old Spice pitchman interrupt commercials for Charmin and Bounce products.