Steve Sullivan
Summary
Steve Sullivan is the Vice President at Interactive Advertising Bureau (IAB) to spearhead supply chain and revenue solutions. Mr. Sullivan, 42, was recognized with an IAB Service Excellence Award in 2009 and has served as an active member of IAB committees and working groups since 2005, including the Measurement Task Force and most recently the Ad Ops Council. His career in online advertising technology organizations began in the late 1990s, and he has since earned an industry-wide reputation for working collaboratively with partners and competitors on standards, guidelines and related data quality issues.
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IAB Unveils Own Ad Tech Org Chart
LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily referenceable maps of who’s involved in the buying and selling of ad inventory, be it display, search, social, video, mobile, etc.
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Google To Publishers: Programmatic And Direct Sales Can Cohabitate
Google executives have been banging the drum on “premium programmatic” for months now, calling out the false dichotomy between automated media buys and traditional direct selling. In a discussion with Steve Sullivan, the Interactive Advertising Bureau’s VP of Ad Technology, Scott Spencer, director of Product Management at Google, offered outlines for the company’s approach, including assurances [.
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IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad 10 Times in a Row
The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs. -DOS argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB is trying to make delivering video ads a whole lot simpler.
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IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row on Hulu
The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs. -Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB is trying to make delivering video ads a whole lot simpler.
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Hate ads? Skippable video spots coming soon
Consumers' dream of being able to skip commercials on TV became a reality with the advent of TiVo and DVR. It's about to become a bigger reality on the web. The Interactive Advertising Bureau, or IAB, which helps set uniform standards for online advertising, is adding a new format to the mix: video ads that you can skip.
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Proof: Framing The Viewable Impression
"Data Driven Thinking" is written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Steve Sullivan, VP, Digital Supply Chain Solutions, IAB. In the 1991 Australian film Proof, Hugo Weaving plays a blind photographer named Martin, who must rely on his other senses [.
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In Online Privacy Plan, the Opt-Out Question Looms
If all users refuse to allow tracking of their Internet activity, the proposed do-not-track system could cause major harm to online commerce, some experts say.
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IAB opens West Coast office
New York—To provide support for its West Coast members, the Interactive Advertising Bureau has opened an office in San Francisco.
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Industry Moves: Quantcast; MySpace; MTVN; Mindflash.com; IAB; Berenson & Co
—Quantcast: Operational finance veteran Julio Pekarovic joins Quantcast as CFO. Previously he worked for seven years at Google (NSDQ: GOOG), most recently as VP, global sales finance operations.
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IAB opens West Coast office
New York—To provide support for its West Coast members, the Interactive Advertising Bureau has opened an office in San Francisco.
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