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		<title><![CDATA[TheMediaBriefing - Latest Ranald MacDonald News]]></title>
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		<pubDate>Sat, 18 May 2013 22:43:17 GMT</pubDate> 
		 
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			<title><![CDATA[These Amazing McDonald's Ads Will Never Be Seen in America (MCD)]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-12-05/these-amazing-mcdonalds-ads-will-never-be-seen-in-america-mcd]]></link> 
			<description><![CDATA[McDonald's is, famously, an effective marketer in the U. S. -- you can't argue with a 14 percent increase in Q3 revenues at a company that is already massive -- but it often isn't a very interesting marketer. Its ads, often directed at children, rarely stray out of the box marked "Family Fun.]]></description> 
			<pubDate>Sat, May 18th 2013, 22:43 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-12-05/these-amazing-mcdonalds-ads-will-never-be-seen-in-america-mcd]]></guid>
			<source><![CDATA[http://www.businessinsider.com/x-amazing-mcdonalds-ads-that-will-never-be-seen-in-america-2011-12?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29]]></source>
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								<category domain="people"><![CDATA[Ranald MacDonald]]></category>
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			<title><![CDATA[McDonalds Now Launching Its Own TV Network]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-10-17/mcdonalds-now-launching-its-own-tv-network]]></link> 
			<description><![CDATA[Here's one way to stop that drive-thru coning epidemic: make the inside of your restaurant more fun than the outside.]]></description> 
			<pubDate>Sat, May 18th 2013, 22:43 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-10-17/mcdonalds-now-launching-its-own-tv-network]]></guid>
			<source><![CDATA[http://www.huffingtonpost.com/2011/10/17/mcdonalds-channel-burger-joint-in-restaurant-network_n_1015460.html]]></source>
															<category domain="companies"><![CDATA[Los Angeles Times]]></category>
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								<category domain="people"><![CDATA[Ranald MacDonald]]></category>
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			<title><![CDATA[The Ethics of Creating & Using Personae]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2011-09-21/the-ethics-of-creating-using-personae]]></link> 
			<description><![CDATA[Link building. As a search marketer, there’s no way around it. You must build links for your clients. But that doesn’t mean link building is as simple or clear-cut as we’d like it to be. It’s not, nor has it ever been.]]></description> 
			<pubDate>Sat, May 18th 2013, 22:43 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2011-09-21/the-ethics-of-creating-using-personae]]></guid>
			<source><![CDATA[http://outspokenmedia.com/online-marketing/personae-ethics/]]></source>
															<category domain="people"><![CDATA[Jill Whalen]]></category>
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								<category domain="issues"><![CDATA[Blog]]></category>
								<category domain="people"><![CDATA[Lisa Sparxxx]]></category>
								<category domain="people"><![CDATA[Ranald MacDonald]]></category>
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			<title><![CDATA[The muggers got his watch, but Bernie Ecclestone - as always - did a deal]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2010-12-11/the-muggers-got-his-watch-but-bernie-ecclestone---as-always---did-a-deal]]></link> 
			<description><![CDATA[Ecclestone's post-mugging advert for Hublot watches shows typical chutzpah, but it makes you wonder if anything is off-limits in advertising.]]></description> 
			<pubDate>Sat, May 18th 2013, 22:43 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2010-12-11/the-muggers-got-his-watch-but-bernie-ecclestone---as-always---did-a-deal]]></guid>
			<source><![CDATA[http://www.guardian.co.uk/business/2010/dec/12/bernie-ecclestone-muggers]]></source>
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			<title><![CDATA[Media Bitch's Diary 18 June]]></title> 
			<link><![CDATA[http://www.themediabriefing.com/article/2010-06-18/media-bitchs-diary-18-june]]></link> 
			<description><![CDATA[Who was the biggest diva at the Arqiva Commercial Radio Awards? Who was banned from playing the piano at Media 360? Who is Kevin Lygo's secret millionaire? Who has been caught on camera in Brighton? And who is media-land's worst cook? Read on. . .]]></description> 
			<pubDate>Sat, May 18th 2013, 22:43 GMT</pubDate> 
			<guid><![CDATA[http://www.themediabriefing.com/article/2010-06-18/media-bitchs-diary-18-june]]></guid>
			<source><![CDATA[http://www.brandrepublic.com/News/1011000/Media-Bitchs-Diary-18-June/]]></source>
															<category domain="people"><![CDATA[Donald Norman]]></category>
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