Maxwell "Mac" Dane (June 7, 1906–August 8, 2004) was an American advertising executive and co-founder of the Doyle Dane Bernbach agency, known as DDB, that was established in Manhattan in 1949. For advertising against U.S. presidential candidate Barry Goldwater in 1964, he became one of the original twenty people mentioned on Nixon's Enemies List.Born in Cincinnati, Ohio, Dane began his advertising career in his mid-teens, working as a secretary to the manager of advertising at Stern Brothers in Manhattan, and later, as retail promotion manager at the New York Evening Post. Subsequently, he worked as advertising and promotion manager at Look magazine, where he met James "Ned" Doyle.In 1941, Dane began work as advertising promotion manager for the New York radio station, WMCA.
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Ad agency DDB is celebrating the centennial of Bill Bernbach one of the legends of the US advertising world, co-founder of DDB, and a man who could lay claim to being one of the real Mad Men (the show also makes many references to Bernbach and DDB).
Don’t let the button-down shirt and the rep stripe tie fool you—Bill Bernbach was an aesthete, not an Establishment Man. The Creative Revolution that Bernbach led—which came to define the 1960s for baby boomers as much as rock ’n’ roll did—was about originality in thought and design in service of pushing product.