Jakob Nielsen
Summary
Jakob Nielsen (born 1957 in Copenhagen, Denmark) is a leading web usability consultant. He holds a Ph.D. in human-computer interaction from the Technical University of Denmark in Copenhagen. Nielsen's earlier affiliations include Bellcore (now Telcordia Technologies) (Bell Communications Research), the Technical University of Denmark, and the IBM User Interface Institute at the Thomas J. Watson Research Center. From 1994 to 1998 he was a Sun Microsystems Distinguished Engineer. He was hired to make heavy-duty enterprise software easier to use, since large-scale applications had been the focus of most of his projects at the phone company and IBM. But luckily the job definition of a Distinguished Engineer is "you're supposed to be the world's leading expert in your field, so you figure out what would be most important for the company for you to work on."
Latest Jakob Nielsen News RSS Feed
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I always wanted bbc.co.uk to use CEEFAX page numbers
With the ultimate demise of CEEFAX due this week, I’m reminded that I was once a passionate advocate that BBC URLs should have a re-direct mapping from CEEFAX page numbers, so that bbc. co. uk/300 would go to the BBC Sport homepage, and bbc. co. uk/302 would be the football homepage.
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Interview: Jakob Nielsen on why banner blindness means display ads still aren't fit for the web
Are advertisers still in a state of denial about display advertising? In 1997 Jakob Nielsen used eye tracking to identify a characteristic of web use – people simply don’t look at ads. Fifteen years later and what Nielsen called banner blindness is still an everyday hurdle for advertisers who haven’t worked out how to make more than a tiny fraction of web users pay any attention to their ads. We had a chat with Nielsen about display still aren’t fit for the web – and what advertisers and publishers can do to make their audience pay more attention.
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How news organizations are taking advantage of the latest iPad’s features
The newest iPad has ushered in a new high-resolution Retina Display that renders text that’s similar to the quality you see in print.
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New iPad screen makes it the preferred device for reading, expert says
Nielsen Norman Group | Folio | The New York Times Design and usability guru Jakob Nielsen predicts the new iPad’s high-resolution screen will make it the preferred device for consuming content. “It’s currently the only computer that makes it reasonably… Read more.
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Guest blog: How journalists can optimise content for smartphone readers
When it comes to reading news online, people tend to use their computers in the morning at work, their tablets late at night, and their mobile phones consistently throughout the day – writes Atex executive vice president Pete Marsh. So says a January 2012 ComScore study on cross-media consumption. By analysing internet traffic patterns among viewers [.
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Updated: Amazon Releases Kindle Fire Update; New Features In iOS Apps
Amazon (NSDQ: AMZN) has released its promised Kindle Fire software update, which the company says will resolve some of the problems users have been experiencing. Update: The company also updated its Kinde iOS apps.
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Amazon Releases Performance-Enhancing Kindle Fire Update
Amazon (NSDQ: AMZN) has released its promised Kindle Fire software update, which the company says will resolve some of the problems users have been experiencing.
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Under Fire, Amazon Says Kindle Fire Is Getting An Update Within Two Weeks
Several weeks into the U. S. -only sales debut of the Kindle Fire, and Amazon (NSDQ: AMZN) has been facing up to mixed reviews for the tablet, with at least one notable usability expert as well as everyday consumers downright critical of the device. Now Amazon says that it will be releasing the first software update for the device “in less than two weeks,” and there is speculation that it may even release a new version of the device altogether by next spring.
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Daily Must Reads, Dec. 6, 2011
The best stories across the web on media and technology 1. Apple's Newsstand gives publishers a push(Editor & Publisher).
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For magazine and newspaper publishers, the publishing solution should fit the device, not one-size fits all
Two different conversations I've had this week brought to the forefront an issue that is at the center of the tablet publishing debate: replicas versus native app design. By looking at what book publishers are doing, publishers of newspapers and magazines might be able to work out their own tablet strategy.

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