Google 'Gaze Tracking' Patent Points To Ad Viewability For The Real World

Adexchanger.comView comments

Google, Advertising, Digital Media

A new Google patent for a wearable "gaze tracking" technology (US patent #8,510,166) has fantastical implications for how advertising could evolve in a world full of head-mounted interfaces such as, oh, Google Glass. The possibilities include far-out…

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