New York—Advertising spending will be less than expected this year, growing 3.4% globally instead of an earlier forecast of 4.5%, according to advertising media company GroupM.
- Extremes of the ad spectrum: Stealth vs high-impact21st July 2014 12:30
- IPA Bellwether report: Marketing spend is up, but it won't be the saviour for many publishers19th July 2014 10:30
- This is your competition: 5 digital video pureplayers forging the way17th July 2014 07:48
comments powered by Disqus