With the acquisition of ad tech firm Sociomantic, Tesco now has both attribution and targeting branches to its advertising name, and is one step closer to end-to-end advertising. But why should publishers – specifically newspapers – worry?
NYT Q1 results: Ad revenue up for the first time in 13 quarters. Here's 4 charts that show how it's doing
24th April 2014 19:00
24th April 2014 15:00
24th April 2014 10:00
All TheMediaBriefing's original analysis on the future of the media industry in one place.
MailOnline's impressive growth may have a lot to do with mobile, but it's not got much to do with apps
23rd April 2014 09:00
We're apparently witnessing "the death of the mobile web" as apps become a bigger mainstay for consumers. The pressure is on publishers to create beautifully designed apps and websites, but for some like The Daily Mail, a more nuanced approach recognising that design and user experience shouldn't trump your online business model may work best
22nd April 2014 10:30
Last week, Axel Springer CEO Mathias Döpfner launched an attack on Google in an open letter to the company's chairman Eric Schmidt, claiming the company was using a monopoly position to create a digital "superstate" and operating what "in less reputable circles would be called a protection racket". But while many publishers may have good reason to hold a grudge against Google, Axel Springer has more at stake than most.
17th April 2014 14:30
In a post laying out some "accumulated thoughts on media " this week, GigaOm founder Om Malik suggested that any new model for media must focus on attention. Well it just so happens that at roughly the same time that post was published, on the other side of the Atlantic a British media brand was demonstrating a very clever way of doing exactly what Malik prescribes.
17th April 2014 09:00
Digital transition – everyone in the newspaper business is doing it – but how and how fast they are doing it varies massively. Whether it's business models, market conditions or audience profiles, there are a wide range of factors affecting how much of their revenue newspapers currently derive from digital. So, we thought we'd take a look at a selection of high-profile newspapers to see how far along the road they are.
16th April 2014 08:00
What is IPC worth to its US parent, Time Inc, the newly liberated (cast aside?) publishing division of Time Warner? Last week, Time Warner announced it was taking on $1.4 billion (£837 million) in debt to finance the acquisition of IPC, from Time Warner. But is it really all about IPC or is the subtext all about the lining of shareholder's pockets?
15th April 2014 08:00
The decline of the UK's newspaper industry is a well-worn tale, and is something we continuously cover. But there's nothing like a few seconds of animation to put things into perspective.
14th April 2014 11:30
The sheer rate that think-pieces and comment articles are published about the media industry means that if you blink, you'll inevitably miss an important insight or piece of analysis. So here's a roundup of some of the best and most informative articles including whether there's a "wonk bubble" and why no one uses the mobile web anymore.
14th April 2014 08:00
This week, Germany's largest newspaper by circulation, Axel Springer-owned Bild, launched the first implementation of the Spritz speed reading service on a news outlet. What will new ways of information delivery do to the page-based ad model that supports newspapers and magazines in print and online?
11th April 2014 08:00
We’re entering a ‘golden age both for audiences, journalists, and advertisers,” according to Telegraph Media Group’s chief content officer and editor-in-chief, Jason Seiken, at Newswork’s Shift event the British Library. The rise of technology and a multitude of different ways to tell stories, and audiences are served on an ever-growing number of screens and platforms is what constitutes this golden age, according to Seiken, so it’s a shame he didn’t explain the Telegraph’s digital ‘culture transformation’ in more detail
10th April 2014 08:00
Mobile ad spend doubled in the UK in 2013, breaking the £1 billion mark as it accounts for an ever larger chunk of the UK's total digital advertising which was up 15.2 percent to £6.3 billion, according to the latest figures from the Internet Advertising Bureau. There was also major growth in advertising specifically targeted at tablets, which grew 400 percent, though it still only only amounts to £34.4 million. Here are five graphs that illustrate the state of mobile advertising in the UK in 2013.