As the founder of a mobile video start-up, I am faced every day with a key question: how does my natural audience – young people – choose, consume and share short form video?
All TheMediaBriefing's original analysis on the future of the media industry in one place.
26th August 2015
Newsletter for August 26th
25th August 2015
While, according to RAJAR, 40 percent of radio listening is now done on digital platforms, Bauer is seeing fully 53 percent of listening to its stations done digitally.
23rd August 2015
Traffic from Facebook to the Parse.ly’s network has consistently climbed to reach almost 40 per cent in July, up from just 10 per cent in March 2012.
21st August 2015
Consumers are rapidly shifting to mobile platforms, but as with any emerging platform, proven monestisation strategies lag consumer adoption. What is the way forward?
20th August 2015
As digital media consumption continues to grow, bringing ad spend along with it those publishers and broadcasters could be watching live video, once the crown jewel and centrepiece of their monetisation strategy, slip away from their control.
19th August 2015
Many commentators are explicitly framing the revival of Notes as a challenge to other blogging platforms, primarily Medium.
18th August 2015
It's been a time of both huge change and welcome stability at The Economist. Following the sale of its stablemate the Financial Times to Nikkei, the magazine and research group has completed a £469 million sale whose terms enshrine its own editorial and commercial independence.
17th August 2015
While autoplay may offer benefits in terms of engagement and video views, it poses issues for news outlets publishing stories featuring graphic or upsetting content.
14th August 2015
As the following five articles demonstrate, there's a wealth of exciting experiments taking place on the continent, both in terms of business models and the journalism that supports them.
14th August 2015
Polityka Insight's ultimate triumph or failure is less interesting than the evolved approach to B2B publishing that the business illustrates.