When it comes to diversity at the top, the media industry is as guilty as almost any other of failing to represent the society it serves. We talked to senior leaders from Hearst, the Guardian, Centaur and the Financial Times about their experiences and what can be done to make sure women get the opportunities they deserve.
All TheMediaBriefing's original analysis on the future of the media industry in one place.
28th January 2015
It's one thing for industry trend-spotters to anecdotally state that audio and video content are the Next Big Things for publishers and quite another to actually follow the money and see if that's supported by spending. Even analysis of ad spend is only a roundabout way of chcking those assertions by proxy, since they don't actually measure internal spending by publishers. Instead, to get an accurate picture of content trends it's often helpful to look at the supply side.
27th January 2015
Over the course of 2014 the spate of high-profile, big money investments in media businesses inevitably led to optimism in some quarters that the sector as a whole - at least the more digital parts of it - might be on the up. According to Zachary Kaplan, vice president at Vox investor General Atlantic, those deals are likely to be followed by more money flowing into the media world as digital business models start to look like they have legs.
26th January 2015
The Atlantic's COO Bob Cohn describes it as a "small company" in a big world, but as it launches live events across the globe it has a couple of advantages that could help it grow.
26th January 2015
What, if anything, can newspaper and magazine publishers take away from the fact that vinyl sales are as high as they've been in 18 years? And what does it tell us about why consumers buy physical media?
22nd January 2015
At the junction of increased digital video consumption and the revival of the .gif format for use in listicles, the WebM video format offers more than a few reasons for publishers to consider it.
21st January 2015
Most of the media innovation we cover is happening in English – it’s a big market that's been more exposed to many of the global digital trends that have so disrupted media. But there are interesting new projects springing up everywhere so in a bid to spread our net a little wider, and take advantage of some temporary local knowledge, we’ve tapped the connections of visiting student Krystina Shveda to take a look at what’s happening in Eastern Europe.
20th January 2015
The digital advertising ecosystem is distorted by the sheer amount of ad fraud that takes place, and publishers and advertisers are losing out as a result. Eddie Schwartz is COO of ad fraud detection agency White Ops. In an interview with TheMediaBriefing, he explains what it will take for that amount of ad fraud to start decreasing.
19th January 2015
One area where most traditional media companies are still struggling to keep pace with their newer, more digital counterparts is in taking advantage of social sharing. And just how much they lag behind is shown by our analysis of more than 20,000 articles published over the last week of November last year by eight major publishers, using data from social media tracking service BuzzSumo.
16th January 2015
Bauer Media's Simon Kilby is optimistic about 2015's commercial opportunities for radio - and revised ad spending by the Advertising Authority and Warc back that up.
15th January 2015
Unless media companies step it up and totally change their view and abilities on product management, they will be eaten by tech and new players. Only those that fully embrace that product management in media is the intersection between journalism, user experience, software, data and analytics will thrive.