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Analysis

All TheMediaBriefing's original analysis on the future of the media industry in one place.

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Put a puppy on it: Tips for converting audiences into subscribers

Chris Sutcliffe22nd October 2014

The subscriber economy is not a new idea, but as more and more publishers are converting to it are there ways and means to ensure your current consumers convert?

Advertising, B2B Media, Broadcast, Digital Media, Newspapers

Standards vs speed: Can the UK wait until 2016 for a new audience measurement system?

Jasper Jackson21st October 2014

The inadequacy of systems for measuring online audiences is a recurring theme on TheMediaBriefing, simply because it is so central to how publishers approach both what they produce and how they make money from it. But can an industry body Newsworks find a standard everyone agrees with quickly enough to keep up with changing habits?

Advertising, B2B Media, Broadcast, Consumer Media, Digital Media, Finance and Deals, Mobile

Vice is backing up its bombast with new launches and a compelling pitch

Jasper Jackson20th October 2014

For both its fans and critics VICE Media is defined by its brash, counter-culture attitude. Yet VICE’s pitch consists of a pretty powerful message. It’s got an audience few others are reaching, it’s delivering stories no one else is getting, and it feels like it understands online video in a way no one else does.

Advertising, Broadcast, Digital Media

Bedtime stories: What Metro and BuzzFeed's stats tell us about mobile readership

Chris Sutcliffe17th October 2014

How unshackling an audience from desktop has radically changed consumption habits, and why planning for mobile is the same as planning for social.

Digital Media, Mobile, Newspapers

Why the Guardian and Telegraph's 'Audience not Platforms' partnership could lead to much more

Jasper Jackson16th October 2014

The single biggest disruptive impact of the internet on advertising has been the ability of big websites and audience aggregators to offer access to huge numbers of people. That's doesn't just mean mass campaigns, it also means the ability to target smaller groups based on very specific characteristics. So news that Guardian News and Media and Telegraph Media Group are partnering to offer ad buyers the ability to book campaigns targeting the combined audiences of their two publications is more signficant than it looks

Advertising, Digital Media, Newspapers

What YouTube's Google Preferred content has in common with diamonds

Chris Sutcliffe16th October 2014

When launching its Google Preferred advertising scheme, did YouTube and Google follow the lead of the diamond industry in creating artificial scarcity of content?

Advertising, Broadcast, Digital Media

Contributoria and De Correspondent: New models for sustainable independent journalism?

Chris Sutcliffe16th October 2014

New projects like De Correspondent and Contributoria have the admirable aims of creating truly self-sustaining independent journalism models - but is the start of a trend or just a series of flukes?

Digital Media, Newspapers

NYT mobile director: 'Mobile is no longer a speciality, it needs to be a requirement'

Jasper Jackson16th October 2014

As publishers approach or pass the tipping point where mobile accounts for more than half the people and page views they attract online, it's clear that working practices and structures on both the editorial and commercial sides of media companies have to change radically.

Digital Media, Finance and Deals, Mobile, Newspapers

How the BBC, WSJ and The Times of Israel are reaching new audiences

Jasper Jackson15th October 2014

There are a huge array of channels through which publishers can reach an audience. Speaking at the World Publishing Expo Newsroom Summit this week, the Wall Street Journal, BBC World Service and Israeli publisher RGB Media outlined how they're developing best practice for channels not designed with news in mind.

Broadcast, Digital Media, Newspapers

Knowing what you don't know: The Guardian's open approach to app development

Jasper Jackson14th October 2014

"Saying 'I don’t know' is extraordinarily scary. It fundamentally calls into question why you are paid. But in the world we find ourselves, especially with mobile and tablet, I think it’s the best approach."

Advertising, Mobile, Newspapers

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