Web banner
Summary
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners.
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Buzzfeed Using ‘Featured Partner’ Links on Fark to Drive Traffic to Its Native Ads
One of the wonderful things about Fark, the weird/funny/stupid news aggregator, has always been its utter simplicity. Fark. com is little more than a running scroll of cleverly worded one- or two-sentence links to stories from around the web. Like the Drudge Report, to which it’s often compared, it has changed little since its inception in 1999.
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The massive advertising shift that Twitter is trying to capitalize on with its API
Much has been written about the disruption taking place in the media industry as a result of the web and the atomization of content, but less has been said about how the advertising business — on which most of the media industry continues to rely — has been going through its own disruption.
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The New York Times Goes Really Old School
In the constant struggle to deliver an engaging, dynamic ad experience on the Web, the New York Times has been pulling out all the stops lately.
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IDG’s stab at the ‘premium’ banner ad
How can the banners on your website be more interesting to your audience (read: more clickable)? That is the question that IDG is pondering in an effort to make their banners, in turn, more valuable to advertisers. This can mean eliminating other advertising real estate in order to make room for larger, more interactive banners—an admittedly risky proposition.
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Online Ad Growth - Apps - Cirrus Player
Online Advertising Growth - Targeting a Factor Marketers say the most important benefit of online advertising, compared to offline advertising, is online's more accurate targeting capabilities, according to a study conducted by Forrester Consulting.
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NY Times Explores ‘Alt’ Display; Eye On Mobile Display
Here’s today’s AdExchanger. com news round-up… Want it by email? Sign-up here. More Than A Banner Ad On Digiday, Josh Sternberg looks at the New York Times R&D efforts for advertising as it searches for alternatives for the standard display ad unit. Sternberg quotes the NYT’s Todd Haskell, group VP of advertising, “This is a way [.
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Don’t say display ads are dead: ESPN shows there’s life in an old format
Many online publishers spent last year fretting over how advertisers are paying less to display their messages beside news stories. Indeed, some say display ads should be declared dead altogether and replaced with “native advertising” that mimics a site’s editorial content.
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ESPN's Dynamic Wallpaper Ad Looks To Cure Banner Blindness
In the digital ad world, where static, unimaginative banner ads have been the standard unit for years, innovation is slowly breathing life into the drab and increasingly detested format.
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Instagram Founder: Chill Out. We're Not Selling Your Photos
After nearly the entire Twitterverse lit into Instagram over its proposed policy changes—in particular playing telephone over language changes in the company's terms of service that would let Instagram make money off users’ photos—Instagram cofounder Kevin Systrom has published a blog post aiming to clear the air.
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No more stupid scam ads: firm replaces junky banners with branded content
People are fed up with obnoxious internet ads that promise “weird tricks” for flat bellies. These ads, which deliver no value to publishers or consumers, have led some to declare that it’s time to do away with the banner ad format altogether. Others call for a less radical solution and say the problem is not the ad format but the content.
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