Viral marketing
Summary
The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor.The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.There is debate on the origination and the popularization of the term Viral.
Viral marketing Twitter Mentions
Latest Viral marketing News RSS Feed
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Secrets of a viral ad campaign on Twitter: visualisation
Irn Bru's ad notched up 1m views on YouTube, but started with a single tweet from a superfan. By Jemima Kiss.
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When viral marketing eats itself
This is horrible beyond words - force your readers to share your content before they can read it. . . codecanyon. net/item/viral-loc. . .
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McDonald's Backs Off Online Viral Marketing to Kids
Faced with the possibility of regulatory action, McDonald's has quietly changed how its Happy Meal website interacts with children. The company eliminated its controversial forward-to-a-friend option, which encouraged kids to email e-cards, links and photos to friends and family.
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How online and social media is helping traditional channels to evolve
‘Traditional marketing channels are dead’. This is the cry that we hear repeatedly from digital evangelists, who tell us that our more established channels of communication are being swallowed by online media platforms, sidelined into becoming one small, insignificant part of an overall mix that has digital at its heart.
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Groups Ask FTC to Investigate Viral Marketing Aimed at Kids
Six child-targeted websites asking young visitors to "tell a friend" or "refer a friend" may have run afoul of children's online privacy laws. The Center for Digital Democracy, joined by 13 other children's health, privacy and consumer advocacy organizations, filed five separate complaints Wednesday with the Federal Trade Commission against the sites, calling on the agency to investigate McDonald's HappyMeal.
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Infographic: Olympic Sponsors Race for Viral Advertising Gold
Procter & Gamble is the Usain Bolt of 2012 Olympic sponsors, judging by the fun animated infographic below, which pits brands against one another in a mad dash to viral advertising glory.
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Celebrities back same-sex marriage campaign
Stephen Fry, Sir Richard Branson, Yvette Cooper MP and pop-group The Saturdays have become the first high-profile names to support the same-sex marriage campaign for the Coalition for Equal Marriage.
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Brand barometer: TNT viral campaign reviewed
Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot and Barclays.
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Barclays uses 'angry boy' viral to push Pingit app
Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send and receive money using mobile phone numbers.
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Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing
The video of two-year-old, dancing William Stokkebroe that knocked Kony 2012 off its viral perch last week has been shared over one million times in the last seven days - a 400,000 increase in shares on last week.
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