Strategic planning
Summary
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ), PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatic, Social, Technological, Economic and Legal).Strategic planning is the formal consideration of an organization's future course. All strategic planning deals with at least one of three key questions:In business strategic planning, the third question is better phrased "How can we beat or avoid competition?".
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Petco Eyes Attribution, Rapid Campaign Deployment With Tag Management
As content, commerce and ads collide in digital, retailers are looking for ways to capitalize. For pet supply company Petco and its director of online marketing Jason Stuempfig, strategic plans included bringing tag management firm Tealium into the mix. (Read the release. ) Looking over the commerce landscape, Stuempfig says many retailers are becoming “content machines,” i.
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Thailand’s TCEB unveils plans for 2013
News this week: The Thailand Convention and Exhibition Bureau (TCEB) has released details of its “2013 Strategic Plan for Thailand’s MICE industry. ” Mr. Thongchai Sridama, Acting Director of TCEB noted, “For 2012, TCEB set a target of 750,000 MICE visitors to Thailand, generating revenues of over 60.
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5 steps to measuring social media PR campaigns
A few months ago, I gave a presentation at a PRCA breakfast seminar focusing on social media analytics. The slides from the presentation are embedded below.
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3 Ways B2B Companies Can Manage Big Data
A recent emarketer article highlights the data overload that B2B marketers are currently experiencing. The study by econsultancy focused on web analytics data, which has been available for quite some time, and did not even address the volume of social media data that is available. A majority of the marketers surveyed indicated that less than half of the data collected is useful for making business decisions.
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Mecom mulls breakup in strategic rethink
Chief executive Tom Toumazis could exit as newspaper publisher's board reassesses options after profits warnings.
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Google, Mindshare team up to promote mobile
WPP’s Mindshare is teaming with Google in a new global venture designed to educate companies about mobile technology and expedite their use of the medium in their marketing plans. The venture, called the "Mobile Garage," will start with teams of Mindshare and Google specialists in New York, London and Singapore who will provide expertise on search optimization, app development, strategic planning and other aspects of the mobile sector.
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Go Ahead: Shoot the Agency CMO
Turnover may not be unusual among agency CMOs, but the churn has been particularly heavy this year.
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Go Ahead: Shoot the Chief Marketing Officer
Turnover may not be unusual among agency CMOs, but the churn has been particularly heavy this year.
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Hearst digital subscriptions hit 600,000
Hearst Magazines' monthly tablet magazine sales currently stand at around 600,000, with a previously stated goal of 1 million paid digital sales still in sight by year's end, Duncan Edwards, CEO of Hearst Magazines International, said Monday. Hearst’s tablet magazine sales are spread across Apple (35%), Barnes & Noble’s Nook (30%), Zinio (20%) and Amazon (15%) platforms.
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Should we force our audience to play the digital game?
One of the questions I ask myself as we build Briefing Media is whether we are being adventurous enough in our approach to some of our traditional media brands. Should we be actively encouraging readers to come with us on the digital transition, and be a little bit more aggressive with it?
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